Brevo (formerly Sendinblue) Vs Omnisend Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Brevo (formerly Sendinblue) vs Omnisend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Brevo (formerly Sendinblue) compares with Omnisend

Here’s a summary and non-biased comparison between Brevo (formerly Sendinblue) and Omnisend on the basis of email marketing features

TL;DRsendiblue_dcea0962fcomnisend_09fc44b6c5
Email editing and creation

Provides a HTML drag and drop email editor.

Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only.

Automation

Has a visual email journey builder. It also offers different triggers, actions and conditions, including API/Webhook/Integrations

Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only.

Integration

58 integrations.

80 integrations

Transactional emails

On all plans (includes free as well as paid).

Not available.

Ease of Access

Omnichannel software with easy usage to enable any user learn without any previous experience.

Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality.

Customer Support

Email, chat & phone support 24/7.

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support.

Interactive emails

No interactive emails.

No

Other marketing features

Has the following tools on marketing: ○ Subscription forms (embedded forms) for landing pages. ○ SMS to send transactional SMS to customers. ○ Send Whastapp messages. ○ Send notifications and many more.

- Signup forms for pages <br> - SMS marketing <br> - Web push notifications for apps <br>

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Omnisend, Brevo (formerly Sendinblue), and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeaturebrevoomnisendMailmodo
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Drag and Drop

Elements can be dragged and dropped any where within the email

Elements can be dragged and dropped any where within the email

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Email Dimensions

Have fixed width of 600 px

Have width from 600-700 px

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

6 variations of layouts to select from

Not Applicable

12 variations of layouts to select from

Pre-made blocks/modules

Not Applicable

  • 3 Pre-header
  • 3 Headers
  • 14 Hero image
  • 6 Titl
  • 4 Title & button
  • 1 Title & 2 button
  • 2 Title, paragraph & button
  • 2 Title & paragraph
  • 4 multi(double and triple) columns
  • 3 Product lisitng
  • 5 Image gallery
  • 3 Footer
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

Yes, have saved blocks option

Can save any layout block and element

Can save any layout block

Design Options

Common options like email bg color options are provided

Common options like email bg color options are provided

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Total 26 fonts

  • 12 web safe fonts
  • 14 google fonts

Total 53 fonts

  • 12 system fonts
  • 41 web fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

No prompt, but in manage fonts we can assign fallback fonts for each font

No prompt

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

Only HTML display with toggle between desktop and mobile screens

Only HTML email with side by side display of desktop and mobile screens

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

Only HTML and supports unlimited testing

Only HTML. Supports unlimited testing.

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

Yes

Yes

No

Rich text editor

Yes

Yes

Yes

FeaturebrevoomnisendMailmodo
In-product templates

42 and growing templates

35 and growing templates

67 and growing templates

Has a template inspiration gallery

No inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

No inspiration gallery

80 templates

200+ templates

FeaturebrevoomnisendMailmodo
AMP email creation

No

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

No

Provides dedicated whitelisting support

Automatic HTML fallback

No

Yes

Yes

Customize HTML fallback

No

Yes

Allows customization for manual inputs

Sending AMP emails

No

No

Yes

FeaturebrevoomnisendMailmodo
Interactive AMP widgets

AMP elements are not supported

No AMP elements

16 AMP elements

Carousel/Image Carousel

No

No

Yes

Accordion

No

No

No

Basic Event invitation

No

No

Yes,with forms

Add to calendar

No

No

Yes

Calendly

No

No

Yes

Zoom Webinar

No

No

Yes

Shopify Card Abandoment

No

No

Yes

Shopify Product Recommendation

No

No

Yes

Poll

No

No

Yes

Live Price Ticker

No

No

Yes

Star Rating

No

No

Yes

NPS Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Emoji Rating

No

No

Yes

Chip selection

No

No

Yes

Spin the Wheel

No

No

Yes

Quiz

No

No

Yes

Gokwik

No

No

Yes

Form

No, but has subscription forms for website

Yes, has website forms

Yes

Star Rating

No

Not Applicable

Yes

Thumbs up or down

No

Not Applicable

Yes

Thumbs up or down

Not Applicable

No

Structured for case specific

Star Rating

Not Applicable

No

Yes

Form Submission capture

Sendinblue doesn't have email forms but have subscription forms for websites

Collects form submission data as contacts

Automatic collection and storage of form submission data. Export options available

Conditional forms

Not Applicable

Not Applicable

Yes

Step wise forms

Not Applicable

Not Applicable

Yes

Hidden field

Not Applicable

Not Applicable

No

Form fields

11 field options

9 field options Also have spin the wheel

15 field options

Dropdown

Yes

Yes

Yes

Radio

Yes

Yes

Yes

Checkbox

Yes

Yes

Yes

Emoji

Not Applicable

Not Applicable

Yes

Thumbs up or down

Not Applicable

Not Applicable

Structured for case specific

Text

Yes

Yes

Yes

Multiline

Yes

Yes

Yes

Image Link

Not Applicable

Yes

Structured for case specific

Date picker

Not Applicable

Yes

Yes

Time picker

Not Applicable

Yes

Yes

Phone number

Yes

Yes

Yes

Single chip

Not Applicable

Not Applicable

Yes

Multichip

Not Applicable

Not Applicable

Yes

Star Rating

Not Applicable

Not Applicable

Yes

Nps Rating

Not Applicable

Not Applicable

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeaturebrevoomnisendMailmodo
Triggered

Yes

No, but possible by automations

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Send now, Schedule for later and Best time sending options are available

Send and Schedule are two different options

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

No

No

Yes

Send time optimization

Yes

No

Yes

FeaturebrevoomnisendMailmodo
Dynamic segments

Yes

Yes

Yes

Static segments

No

No

Yes

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

No

Yes

based on engagement

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Copy & Paste, Upload a file, Form and landing pages

Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeaturebrevoomnisendMailmodo
Journey Advancement

Multiple entry point and advanced email and whatsapp handling, webhooks are available

Basic email handling with very limited trigger and automations

Basic email handling and webhooks available

Drag & drop journey builder

Yes

No

Yes

Trigger options

35 trigger options and 5 Categories of start point

  • Email Activity Email Marketing Activity: Opened, Clicked Unsubscribed. Transactional Email Activity: Opened, Clicked Unsubscribed.

  • Contact Details Anniversary, Contact attributes condition, A contact is added to a list, Contact filter conditions.

  • Contact submits a form

  • Website activity Contact visits a page, a contact clicks on external link, an event happens.

13 trigger options

  • Clicked on message, open message, viewed page, order placed, special occasion, signup, abandon cart, order status change, viewed product, contact enters a segment, contact exits a segment, product back in stock, events

  • User can filter contacts at trigger

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

4 rules

  • Add a delay
  • Wait until
  • If/else
  • A/B split

4 Rules

  • Delay, tag contact, split, a/b testing

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

13 Actions

Send an email, Send a payment request, Send an SMS, Send a Whatsapp message, Send a notification, Add the contact into a list, Remove the contact from a list, Call a webhook, Update contact attribute, Blocklist a contact, Start another workflow, Go to another step, Record a coversion.

3 Actions

Email, messages, push notifications

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Unlimited trigger points for each workflow and Automations can be used to change contact property, send email, send SMS, send whatsapp message and many more functionaity

Needs to have ecommerce store to start with

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

Yes. Total 8 inspirations

Abandon cart, product purchase, welcome message, marketing activity, anniversary date, website event, transactional activity, page visit.

Yes, 18 flows available

No

Email flows Inspiration

No

No

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeaturebrevoomnisendMailmodo
Opens

Yes

Yes

Yes

Clicks

Yes

Yes

Yes

CTOR

No

No

Yes

Submissions

No

No

Yes

Bounces

Yes

Yes

Yes

Blocked

No

Yes

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

Yes

Yes

Forwards

No

No

Yes

Device usage

No

Yes

Yes

Email clients

No

Yes

Yes

Link click tracking

Yes, on Business plan

Yes

Yes

Click heatmap

No

No

Yes

Custom analytics dashboard

No

No

No, upcoming

Graphical rep

No

No

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeaturebrevoomnisendMailmodo
Trial Period

No trial

Has free plan

21 days on all plans

Customer support

Email Support, Chat and Phone Support, & Dedicated account manager support

Email Support, Phone Support, Help center

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

SMS & Email verification

No verification

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • First name of the user.
  • Last name of the user.
  • Email of the user.
  • Phone number of the user.
  • Company name of the user.
  • Website URL of the company.
  • Address of the company.
  • Subscription for Sendinblue newsletter.

Onboarding form requires:

  • First name of the user.
  • Last name of the user.
  • Company name of the user.
  • Website URL of the company.
  • Address of the company.
  • Timezone of the company location.

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education

Stepwise instructions(basics) are provided to send out the first campaign

Prompts to connect store or ecommerce account. More focused towards ecommerce

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light theme

Light theme

Light theme

FeaturebrevoomnisendMailmodo
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

58 integrations More details.

80 integrations More details.

21 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

Yes

No

Yes

REST API

Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail.

Yes Has contro over contacts, orders and carts Refer this page to understand in detail.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

SendinBlue is free for the first 1,000 emails like most email marketing companies in the space. However, the problem with SendinBlue is that it offers a set number of emails per month, thus neglecting the number of contacts. A great choice could be Mailmodo’s pricing plan, which offers almost unlimited templates and campaigns and makes it suitable to cater to a large contact list.

The top competitor of SendinBlue is Mailmodo. You can send interactive emails with many customization options, ensuring better deliverability and high volume contact conversion.

Mailmodo offers far better deliverability as your emails are authenticated, and you get expert assistance to warmup your domain. You also receive personalized recommendations to improve your email health to boost your inbox placement rate.

You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.

If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.

Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

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