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Elastic Email Vs Omnisend - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Elastic Email vs Omnisend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Elastic Email compares with Omnisend

Here’s a summary and non-biased comparison between Elastic Email and Omnisend on the basis of email marketing features

TL;DR:
Email editing and creation

Provides a basic email editor and Raw HTML editor. Editor can create HTML emails only

Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only.

Automation

Automations have basic email handling capability along with API actions to improve email marketing action space

Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only.

Integration

19 integrations

80 integrations

Transactional emails

Only email support

Not available.

Ease of Access

Basic email marketing software with no easy learning curve

Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality.

Customer Support

Includes knowledge base, emails, chats and phone support

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support.

Interactive emails

No

No.

Other marketing features

NA

Has the following tools on marketing: - Signup forms for pages. - SMS marketing. - Web push notifications for apps.

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Omnisend, Elastic Email, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureMailmodoelastic-emailomnisend
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Drag and Drop

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Elements can be dragged and dropped any where within the email

Elements can be dragged and dropped any where within the email

Email Dimensions

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Have fixed width of 600 px

Have fixed width of 600 px

Pre-made layouts

12 variations of layouts to select from

Not Applicable

Not Applicable

Pre-made blocks/modules
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers

Not Applicable

Not Applicable

Ability to save & reuse blocks

Can save any layout block

Not Applicable

Not Applicable

Design Options

Common options like pading, email body and email bg color options are provided

Common options like email bg color options are provided.The editor is glichy and it has no scroll option in the tool box which makes it unaccessible to some options

Common options like email bg color options are provided.The editor is glichy and it has no scroll option in the tool box which makes it unaccessible to some options

Supported Email Fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.

Total 26 fonts.

  • 18 standard web fonts
  • 8 custom web fonts.

Total 26 fonts.

  • 18 standard web fonts
  • 8 custom web fonts.
If non-standard font is used

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead. No prompt while editing.

In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead. No prompt while editing.

Template preview

HTML and AMP are displayed together with toggle between desktop and mobile screens

Only HTML display with toggle between desktop and mobile screens

Only HTML display with toggle between desktop and mobile screens

Template testing

HTML and AMP versions are different, supports unlimited testing

Only HTML. and supports unlimited testing.

Only HTML. and supports unlimited testing.

Adding custom HTML code

No

No

No

Rich text editor

Yes

Yes, but needs coding experience

Yes, but needs coding experience

FeatureMailmodoelastic-emailomnisend
In-product templates

67 and growing templates

143 templates

143 templates

Has a template inspiration gallery

Yes, free inspiration gallery

No

No

Inspirational Templates count

200+ templates

No inspirational templates

No inspirational templates

FeatureMailmodoelastic-emailomnisend
AMP email creation

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Yes. via coding

Yes. via coding

Whitelisting support

Provides dedicated whitelisting support

No

No

Automatic HTML fallback

Yes

No

No

Customize HTML fallback

Allows customization for manual inputs

Yes

Yes

Sending AMP emails

Yes

Yes

Yes

FeatureMailmodoelastic-emailomnisend
Interactive AMP widgets

16 AMP elements

AMP Emails are supported but requires coding expeirence(AMP email editor)

AMP Emails are supported but requires coding expeirence(AMP email editor)

Carousel/Image Carousel

Yes

No, can be coded

No, can be coded

Accordion

No

No, can be coded

No, can be coded

Basic Event invitation

Yes,with forms

No

No

Add to calendar

Yes

No

No

Calendly

Yes

No

No

Zoom Webinar

Yes

No

No

Shopify Card Abandoment

Yes

No

No

Shopify Product Recommendation

Yes

No

No

Poll

Yes

No

No

Live Price Ticker

Yes

No

No

Star Rating

Yes

No

No

NPS Rating

Yes

No

No

Thumbs up or down

Yes

No

No

Emoji Rating

Yes

No

No

Chip selection

Yes

No

No

Spin the Wheel

Yes

No

No

Quiz

Yes

No

No

Gokwik

Yes

No

No

Form

Yes

No

No

Star Rating

Yes

No

Not Applicable

Thumbs up or down

Yes

No

Not Applicable

Thumbs up or down

Structured for case specific

Not Applicable

No

Star Rating

Yes

Not Applicable

No

Form Submission capture

Automatic collection and storage of form submission data. Export options available

Elastic Email doesn't have email forms

Elastic Email doesn't have email forms

Conditional forms

Yes

Not Applicable

Not Applicable

Step wise forms

Yes

Not Applicable

Not Applicable

Hidden field

No

Not Applicable

Not Applicable

Form fields

15 field options

Not Applicable

Not Applicable

Dropdown

Yes

Not Applicable

Not Applicable

Radio

Yes

Not Applicable

Not Applicable

Checkbox

Yes

Not Applicable

Not Applicable

Emoji

Yes

Not Applicable

Not Applicable

Thumbs up or down

Structured for case specific

Not Applicable

Not Applicable

Text

Yes

Not Applicable

Not Applicable

Multiline

Yes

Not Applicable

Not Applicable

Image Link

Structured for case specific

Not Applicable

Not Applicable

Date picker

Yes

Not Applicable

Not Applicable

Time picker

Yes

Not Applicable

Not Applicable

Phone number

Yes

Not Applicable

Not Applicable

Single chip

Yes

Not Applicable

Not Applicable

Multichip

Yes

Not Applicable

Not Applicable

Star Rating

Yes

Not Applicable

Not Applicable

Nps Rating

Yes

Not Applicable

Not Applicable

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureMailmodoelastic-emailomnisend
Triggered

Yes

No

No

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Supports email sending by send now, schedule later and fragmented scheduling

Send and Schedule are two different options

Send and Schedule are two different options

Fragmented/Batch Scheduling

Yes

No

No

Send time optimization

Yes

Yes

Yes

FeatureMailmodoelastic-emailomnisend
Dynamic segments

Yes

Yes

Yes

Static segments

Yes

No

No

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

based on engagement

Yes

Yes

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Manually, CSV, API, Apps, CRM, etc.

Copy & Paste, Upload a file

Copy & Paste, Upload a file

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureMailmodoelastic-emailomnisend
Journey Advancement

Basic email handling and webhooks available

Basic email handling with very limited automations

Basic email handling with very limited automations

Drag & drop journey builder

Yes

No

No

Trigger options

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

4 trigger options

  • Contact joins a list
  • Contact opens an email
  • Contact clicks a link
  • Contact status is changed
  • Triggered by the action of another automation campaign
  • When API request is sent

4 trigger options

  • Contact joins a list
  • Contact opens an email
  • Contact clicks a link
  • Contact status is changed
  • Triggered by the action of another automation campaign
  • When API request is sent
Rules/Conditions

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

2 Rules/Conditions

  • Email Activity (opens, clicks, click a specific link)
  • Contact list status

2 Rules/Conditions

  • Email Activity (opens, clicks, click a specific link)
  • Contact list status
Actions

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

9 Actions

Send an email, Add to a list, Remove from a list, Manually trigger another automation, Delay, Add to a list, Remove from a list, Send text message, Trigger new automation

9 Actions

Send an email, Add to a list, Remove from a list, Manually trigger another automation, Delay, Add to a list, Remove from a list, Send text message, Trigger new automation

Limitations

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Only one trigger point and limited actions.

Only one trigger point and limited actions.

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

No

No

No

Email flows Inspiration

Yes, have a dedicated industry wise research to send engaging drips.

No

No

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureMailmodoelastic-emailomnisend
Opens

Yes

Yes

Yes

Clicks

Yes

Yes

Yes

CTOR

Yes

Yes

Yes

Submissions

Yes

No

No

Bounces

Yes

Yes

Yes

Blocked

Yes

Ni

Ni

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

No

No

Forwards

Yes

No

No

Device usage

Yes

Yes, in audience section

Yes, in audience section

Email clients

Yes

Yes, in audience section

Yes, in audience section

Link click tracking

Yes

Yes

Yes

Click heatmap

Yes

Yes

Yes

Custom analytics dashboard

No, upcoming

No

No

Graphical rep

No

Yes

Yes

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureMailmodoelastic-emailomnisend
Trial Period

21 days on all plans

No trial

No trial

Customer support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support

Account activation

Generally email verification is done. 2-factor authentication can be configured manually

Email verification and 2 factor Authentication

Email verification and 2 factor Authentication

Onboarding form

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user

No Onboarding form

No Onboarding form

Product education
  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)

No education but redirects from dashboard to section based on requirement

No education but redirects from dashboard to section based on requirement

Product theme

Light theme

Light theme

Light theme

FeatureMailmodoelastic-emailomnisend
Dynamic data

Yes

No, requires coding

No, requires coding

Spam testing

No

No, requires coding

No, requires coding

Integrations

21 integrations More details.

19 integrations.More details.

19 integrations.More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

Yes

Yes

Yes

Content optimization

No

No

No

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Has basic email marketing properties, and Campaign, automation and account level details. Refer this page to understand in detail.

Has basic email marketing properties, and Campaign, automation and account level details. Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

Mailmodo is the best alternative to Elastic Email because it has user-friendly email design features, manages your deliverability to boost your inbox placement rate, and provides 24/7 email, phone, and customer support.

Elastic Email is good for businesses looking to do email marketing on a small scale. At a large scale, however, the tool has shown deliverability issues. For boosting your inbox placement rate, consider using Elastic Email alternatives like Mailmodo to get a dedicated IP server and 1-on-1 consultation with a deliverability expert.

Mailmodo is far more superior than Elastic Email in terms of deliverability. The former offers warmed up domain and tools to authenticate your emails to boost your inbox placement rate.

You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.

If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.

Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.

CONTENTS

TL;DR:

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Easiest to use email marketing software in 2024

Get 3X conversions
with interactive emails

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

1000+ businesses grew with Mailmodo, including

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