Mailerlite Vs Omnisend Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailerlite vs Omnisend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Mailerlite compares with Omnisend

Here’s a summary and non-biased comparison between Mailerlite and Omnisend on the basis of email marketing features

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Email editing and creation

Provides 3 editors: Drag-&-Drop, Rich text and custom HTML. Editor can create only HTML email

Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only.

Automation

Automations are capable of very basic email handling functionality, such as sending emails or updating contact information

Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only.

Integration

139 integrations

80 integrations

Transactional emails

No. Available in another product - MailerSend

Not available.

Ease of Access

Simple newsletter creation and sending solution but have a lot of gliches and bugs. The classic editor is slow while the new editor is better than the former

Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality.

Customer Support

Email & chat support

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support.

Interactive emails

Has an accordion. But it doesn't support AMP emails

No

Other marketing features

Has the following tools on marketing: ○ Websites builder for landing pages and blogs ○ Web Forms available ○ iPad Subscribe App to collect offline subscribers. ○ eCommerce store for website

- Signup forms for pages <br> - SMS marketing <br> - Web push notifications for apps <br>

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Omnisend, Mailerlite, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeaturemailerliteomnisendMailmodo
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Drag and Drop

Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email

Elements can be dragged and dropped any where within the email

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Email Dimensions

Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width

Have width from 600-700 px

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

Not Available

Not Applicable

12 variations of layouts to select from

Pre-made blocks/modules
  • 7 Headers
  • 20 Content
  • 3 RSS
  • 2 Feature
  • 7 Gallery
  • 4 Buttons
  • 5 E-commerce
  • 14 Special (contains divider, spacer, accodion, event, application, signatures)
  • 5 Social and sharing
  • 2 Survey and quiz (1 each)
  • 4 Footers
  • 3 Pre-header
  • 3 Headers
  • 14 Hero image
  • 6 Titl
  • 4 Title & button
  • 1 Title & 2 button
  • 2 Title, paragraph & button
  • 2 Title & paragraph
  • 4 multi(double and triple) columns
  • 3 Product lisitng
  • 5 Image gallery
  • 3 Footer
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

Not Applicable

Can save any layout block and element

Can save any layout block

Design Options

Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor

Common options like email bg color options are provided

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Have a mixed collection of total 35 fonts (email safe, websafe and web fonts)

Total 53 fonts

  • 12 system fonts
  • 41 web fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

No Prompt

No prompt

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

HTML display with toggle between desktop and mobile screens

Only HTML email with side by side display of desktop and mobile screens

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

No, but has dedicated HTML editor

Only HTML. Supports unlimited testing.

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

Yes

Yes

No

Rich text editor

Yes

Yes

Yes

FeaturemailerliteomnisendMailmodo
In-product templates

90 and growing templates

35 and growing templates

67 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

84 templates but is same as that of in-product

80 templates

200+ templates

FeaturemailerliteomnisendMailmodo
AMP email creation

No

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

No

Provides dedicated whitelisting support

Automatic HTML fallback

No

Yes

Yes

Customize HTML fallback

No

Yes

Allows customization for manual inputs

Sending AMP emails

No

No

Yes

FeaturemailerliteomnisendMailmodo
Interactive AMP widgets

AMP Emails not supported

No AMP elements

16 AMP elements

Carousel/Image Carousel

No, But has HTML carousel

No

Yes

Accordion

No, But has HTML accordion

No

No

Basic Event invitation

No, But has HTML invitation

No

Yes,with forms

Add to calendar

No

No

Yes

Calendly

No

No

Yes

Zoom Webinar

No

No

Yes

Shopify Card Abandoment

Yes

No

Yes

Shopify Product Recommendation

Yes

No

Yes

Poll

No

No

Yes

Live Price Ticker

No

No

Yes

Star Rating

No

No

Yes

NPS Rating

No, but has external web surveys that can be linked

No

Yes

Thumbs up or down

No, but has external web surveys that can be linked

No

Yes

Emoji Rating

No, but has external web surveys that can be linked

No

Yes

Chip selection

No, but has external web surveys that can be linked

No

Yes

Spin the Wheel

No

No

Yes

Quiz

No, but has HTML quiz

No

Yes

Gokwik

No

No

Yes

Form

No, but has external web surveys that can be linked

Yes, has website forms

Yes

Star Rating

No

Not Applicable

Yes

Thumbs up or down

No, but has external web surveys that can be linked

Not Applicable

Yes

Thumbs up or down

Yes

No

Structured for case specific

Star Rating

Yes

No

Yes

Form Submission capture

Automatic collection and storage of form submission data. Export options available

Collects form submission data as contacts

Automatic collection and storage of form submission data. Export options available

Conditional forms

Yes, can perform like journey but only with a form

Not Applicable

Yes

Step wise forms

Yes

Not Applicable

Yes

Hidden field

No

Not Applicable

No

Form fields

7 field options

9 field options Also have spin the wheel

15 field options

Dropdown

No

Yes

Yes

Radio

No

Yes

Yes

Checkbox

No

Yes

Yes

Emoji

Yes

Not Applicable

Yes

Thumbs up or down

Yes

Not Applicable

Structured for case specific

Text

Yes

Yes

Yes

Multiline

Yes

Yes

Yes

Image Link

No

Yes

Structured for case specific

Date picker

No

Yes

Yes

Time picker

No

Yes

Yes

Phone number

No

Yes

Yes

Single chip

No

Not Applicable

Yes

Multichip

Yes, as a multiselection

Not Applicable

Yes

Star Rating

Yes

Not Applicable

Yes

Nps Rating

Yes

Not Applicable

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeaturemailerliteomnisendMailmodo
Triggered

No, but possible via automations

No, but possible by automations

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes, Mailerlite has A/B testing for subject lines, email content and sender ID

Yes

Yes

Sending Schedule

Send now, send later, deliver based on timezones

Send and Schedule are two different options

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

No

No

Yes

Send time optimization

Yes

No

Yes

FeaturemailerliteomnisendMailmodo
Dynamic segments

Yes

Yes

Yes

Static segments

No

No

Yes

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

No

Yes

based on engagement

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber

Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeaturemailerliteomnisendMailmodo
Journey Advancement

Basic email handling

Basic email handling with very limited trigger and automations

Basic email handling and webhooks available

Drag & drop journey builder

No

No

Yes

Trigger options

5 trigger options

  • When subscriber joins the groups
  • When subscriber completes a form
  • When subscriber clicks a link
  • Update field
  • The anniversary of a date
  • The exact match of a date

13 trigger options

  • Clicked on message, open message, viewed page, order placed, special occasion, signup, abandon cart, order status change, viewed product, contact enters a segment, contact exits a segment, product back in stock, events

  • User can filter contacts at trigger

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

6 rules

  • Delay

  • Condition: Campaign Activity, Workflow Activity, Custom fields, Group membership, Segment Membership

4 Rules

  • Delay, tag contact, split, a/b testing

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

7 Actions

  • Action: Update Custom field, Copy to groups, Move to groups, Remove from groups, Mark as subscribed, Move to another step

  • Email

3 Actions

Email, messages, push notifications

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Only one trigger points. and no API/Webhook trigger

Needs to have ecommerce store to start with

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

No

Yes

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

Yes, Total 15 inspirations

  • Nurture Leads: Simple welcome email, Win back inactive subscribers, New promotions, Advanced welcome email, NPS survey, Membership renewal, Premium members

  • Promotions: Win back inactive subscribers, Online course

  • Retarget Subscribers: Retarget Subscribers, New promotions

  • Events and special dates: Online course, Birthday wishes, Demo call invitation, Webinar invitation

  • Ecommerce: Abandoned cart, Purchase any product, Purchase specific product

Yes, 18 flows available

No

Email flows Inspiration

No

No

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeaturemailerliteomnisendMailmodo
Opens

Yes

Yes

Yes

Clicks

Yes

Yes

Yes

CTOR

Yes

No

Yes

Submissions

Yes

No

Yes

Bounces

Yes

Yes

Yes

Blocked

Yes

Yes

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

Yes

Yes

Forwards

Yes

No

Yes

Device usage

Yes

Yes

Yes

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

Yes

No

Yes

Custom analytics dashboard

Yes

No

No, upcoming

Graphical rep

Yes

No

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeaturemailerliteomnisendMailmodo
Trial Period

30 days on premium features

Has free plan

21 days on all plans

Customer support

Email Support, Knowledge base, Video tutorials

Email Support, Phone Support, Help center

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

Email verification

No verification

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • Have you used other email marketing services before?
  • First name, Last name, Organization and Website URL.
  • Organization Address and Industry classification
  • History of tool usage like previous email marketing tools or digital products tool or website builders

Onboarding form requires:

  • First name of the user.
  • Last name of the user.
  • Company name of the user.
  • Website URL of the company.
  • Address of the company.
  • Timezone of the company location.

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education

No education

Prompts to connect store or ecommerce account. More focused towards ecommerce

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light and Dark themes

Light theme

Light theme

FeaturemailerliteomnisendMailmodo
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

139 integrations More details.

80 integrations More details.

21 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

No, but can done by automations

No

Yes

REST API

Basic activity for API and 2 versions of API are present
Refer this page to understand in detail.

Yes Has contro over contacts, orders and carts Refer this page to understand in detail.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

MailerLite’s email automation is sophisticated to use. Their automation feature is part of every plan, including the free trial. You can use autoresponders to set up marketing emails, like welcome emails. Building automation flows using their drag-and-drop builder is easy because the platform is intuitive. However, if you’re looking to do triggered email marketing, Mailmodo is a complete value for money. It’s a powerful tool for building multistep automation flows and is cost-effective.

With MailerLite’s free plan, you can send 12,000 emails monthly to 1,000 contacts. Only 1 user can sign up for the trial account. Also, key features such as drag-and-drop editor, email automation builder, signup forms, and pop-ups are included in the trial. However, if the contact limit is exceeded, you will have to shell out money and switch to a paid plan.

Yes, Mailmodo is a far more advanced alternative to MailerLite. With Mailmodo, you can send AMP emails that reduce redirections and drop-offs. Connecting your own SMTP is also a huge advantage for any email marketing team. Besides, Mailmodo offers 24/7 email, phone, and chat support.

You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.

If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.

Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Vineet Khare

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Easiest to use email marketing software in 2024

Get 3X email conversion
with Mailmodo

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

Experience world’s only interactive email marketing platform

Trusted by 10000+ brands

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