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EmailOctopus Vs Omnisend - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of EmailOctopus vs Omnisend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How EmailOctopus compares with Omnisend

Here’s a summary and non-biased comparison between EmailOctopus and Omnisend on the basis of email marketing features

Email editing and creation

Provides a HTML editor. It has drag and drop, responsive features

Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only.

Automation

Automation is simple with limited actions and conditions along with triggers including API

Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only.

Integration

78 integrations

80 integrations

Transactional emails

No.

Not available.

Ease of Access

Pretty easy to use, stepwise advancement in each stage of building a campaign/automation

Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality.

Customer Support

Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support.

Interactive emails

No

No.

Other marketing features

NA

Has the following tools on marketing: - Signup forms for pages. - SMS marketing. - Web push notifications for apps.

Drive conversion with interactive emails

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Not sure yet?

How about an email marketing platform that can provide ~3X lift to your email performance?

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Think better email deliverability.

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Higher open rates.

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Better email conversion..

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More growth

Sounds too good to be a real tool? Well, here’s the best part. This exists.

Meet Mailmodo, improving email conversions one email at a time

Fix all your email marketing problems and convert it into your most powerful growth channel.

Managed deliverability

Get amazing inbox placement with concierge support

Affordable pricing

Scale your email marketing with an affordable and easy pricing

Reliable customer support

Get human support whenever you need including onboarding and migration customer support

Here’s how Mailmodo compares to both Omnisend & EmailOctopus

FeatureMailmodoemailoctopusomnisend
Trial Period

21 days on all plans

14-day trial

14-day trial

Customer support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Knowledge base, Video Tutorials, Email support, Live chat support and Priority support

Knowledge base, Video Tutorials, Email support, Live chat support and Priority support

Account activation

Generally email verification is done. 2-factor authentication can be configured manually

Email verification

Email verification

Onboarding form

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user

Onboarding form requires:

  • Email of the user
  • Password of the user

After sign in

  • First Name and Last Name
  • Company or organisation name
  • Website URL
  • Industry
  • How you heard about us (optional)
  • Address line 1
  • Address line 2 (optional)
  • City, Region, Zipcode, Country

Onboarding form requires:

  • Email of the user
  • Password of the user

After sign in

  • First Name and Last Name
  • Company or organisation name
  • Website URL
  • Industry
  • How you heard about us (optional)
  • Address line 1
  • Address line 2 (optional)
  • City, Region, Zipcode, Country
Product education
  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)

Stepwise instructions(basic) are provided to send out the first email

Stepwise instructions(basic) are provided to send out the first email

Product theme

Light theme

Light theme

Light theme

FeatureMailmodoemailoctopusomnisend
In-product templates

67 and growing templates

34 templates

34 templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, which gives 11 free templates

Yes, which gives 11 free templates

Inspirational Templates count

200+ templates

11 templates

11 templates

FeatureMailmodoemailoctopusomnisend
AMP email creation

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

No

No

Whitelisting support

Provides dedicated whitelisting support

No

No

Automatic HTML fallback

Yes

Yes

Yes

Customize HTML fallback

Allows customization for manual inputs

Yes

Yes

Sending AMP emails

Yes

No

No

FeatureMailmodoemailoctopusomnisend
Template editor

Can create from scratch or select template from library

Classic Editor - HTML code and Drag and Drop editor

Classic Editor - HTML code and Drag and Drop editor

Template building fuctionality

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Elements can be dragged and dropped any where within the email

Elements can be dragged and dropped any where within the email

Email Dimensions

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Width can be modified between 600 px - 900 px

Width can be modified between 600 px - 900 px

Pre-made layouts

12 variations of layouts to select from

No page layouts, just 6 different row layouts

No page layouts, just 6 different row layouts

Pre-made blocks/modules
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers

NA

NA

Ability to save & reuse blocks

Can save any layout block

NA

NA

Design Options

Common options like pading, email body and email bg color options are provided

Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided

Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided

Supported Email Fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.

12 fonts

12 fonts

If non-standard font is used

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

It does not give a prompt message

It does not give a prompt message

Template preview

HTML and AMP are displayed together with toggle between desktop and mobile screens

HTML email is displayed with toggle between desktop and mobile screens

HTML email is displayed with toggle between desktop and mobile screens

Template testing

HTML and AMP versions are different, supports unlimited testing

Only HTML and plain text Supports unlimited testing

Only HTML and plain text Supports unlimited testing

Adding custom HTML code

No

Yes

Yes

Rich text editor

Yes

Yes

Yes

FeatureMailmodoemailoctopusomnisend
Interactive AMP widgets

16 AMP elements

AMP Emails not supported

AMP Emails not supported

Carousel/Image Carousel

Yes

No

No

Accordion

No

No

No

Basic Event invitation

Yes,with forms

Yes, through Eventbrite

Yes, through Eventbrite

Add to calendar

Yes

No

No

Calendly

Yes

No

No

Zoom Webinar

Yes

No

No

Shopify Card Abandoment

Yes

Yes, through Shopify integration

Yes, through Shopify integration

Shopify Product Recommendation

Yes

Yes, through Shopify integration

Yes, through Shopify integration

Poll

Yes

Yes

Yes

Live Price Ticker

Yes

No

No

Star Rating

Yes

No

No

NPS Rating

Yes

No

No

Thumbs up or down

Yes

No

No

Emoji Rating

Yes

No

No

Chip selection

Yes

No

No

Spin the Wheel

Yes

No

No

Quiz

Yes

No

No

Gokwik

Yes

No

No

Form

Yes

Yes, signup form available

Yes, signup form available

Star Rating

Yes

No

No

Thumbs up or down

Yes

No

No

FeatureMailmodoemailoctopusomnisend
Thumbs up or down

Structured for case specific

No

No

Star Rating

Yes

No

No

Form Submission capture

Automatic collection and storage of form submission data. Export options available

Email Octopus doesn't have interactive email forms but has subscription forms

Email Octopus doesn't have interactive email forms but has subscription forms

Conditional forms

Yes

No

No

Step wise forms

Yes

No

No

Hidden field

No

Yes

Yes

Form fields

15 field options

17 field types

17 field types

Dropdown

Yes

No

No

Radio

Yes

No

No

Checkbox

Yes

No

No

Emoji

Yes

No

No

Thumbs up or down

Structured for case specific

No

No

Text

Yes

Yes

Yes

Multiline

Yes

No

No

Image Link

Structured for case specific

No

No

Date picker

Yes

No

No

Time picker

Yes

No

No

Phone number

Yes

No

No

Single chip

Yes

No

No

Multichip

Yes

No

No

Star Rating

Yes

No

No

Nps Rating

Yes

No

No

FeatureMailmodoemailoctopusomnisend
Dynamic segments

Yes

Yes

Yes

Static segments

Yes

No

No

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

based on engagement

Yes

Yes

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Manually, CSV, API, Apps, CRM, etc.

Manually, import from file (CSV,DSV,TXT supported)

Manually, import from file (CSV,DSV,TXT supported)

FeatureMailmodoemailoctopusomnisend
Triggered

Yes

Yes

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

No

No

Sending Schedule

Supports email sending by send now, schedule later and fragmented scheduling

Send now, Send later- date and time specified by the sender, and can also change send time

Send now, Send later- date and time specified by the sender, and can also change send time

Fragmented/Batch Scheduling

Yes

No

No

Send time optimization

Yes

No

No

FeatureMailmodoemailoctopusomnisend
Opens

Yes

Yes, with time stamp

Yes, with time stamp

Clicks

Yes

Yes, with time stamp

Yes, with time stamp

CTOR

Yes

No

No

Submissions

Yes

Yes

Yes

Bounces

Yes

Yes

Yes

Blocked

Yes

No

No

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

Yes

Yes

Forwards

Yes

No

No

Device usage

Yes

No

No

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

Yes

No

No

Custom analytics dashboard

No, upcoming

No

No

Graphical rep

No

Yes

Yes

FeatureMailmodoemailoctopusomnisend
Journey Advancement

Basic email handling and webhooks available

basic email handling activities with limited triggers, conditions and actions

basic email handling activities with limited triggers, conditions and actions

Drag & drop journey builder

Yes

No

No

Trigger options

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

6 types of trigger options:

  • Contact Added to List
  • Contact Field updated
  • Contact Tag Added
  • Contact Tag Removed
  • Manually via another Automation
  • Manually via the API

6 types of trigger options:

  • Contact Added to List
  • Contact Field updated
  • Contact Tag Added
  • Contact Tag Removed
  • Manually via another Automation
  • Manually via the API
Rules/Conditions

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Yes/No condition and wait time

Yes/No condition and wait time

Actions

6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

6 types of Actions:

Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation

6 types of Actions:

Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation

Limitations

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Only one trigger point, with limited options like only one if/else condition

Only one trigger point, with limited options like only one if/else condition

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

No

No

Pre-made email flows

No

No

No

Email flows Inspiration

Yes, have a dedicated industry wise research to send engaging drips.

No

No

FeatureMailmodoemailoctopusomnisend
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

21 integrations More details.

78 integrations More details.

78 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

Yes

No

No

Content optimization

No

No

No

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Refer this page to understand in detail.

Refer this page to understand in detail.

Mailmodo is your one-stop email marketing need

Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.

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Visual Journey Builder

Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.

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Easy Integrations

Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom

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Transactional emails

Send bulk transactional AMP emails using API & webhook triggers based on user behaviors.

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Contact List Management

Segment users based on attributes or past campaign activities like Open, Click & Form Submissions

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Complete Email Analytics

Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails

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High Deliverability

Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team

Do more with emails - bring in the interactive email experience

Mailmodo helps you use AMP emails without any developer or designers help.

No redirects

Get amazing inbox placement with concierge support

Unique email experience

Get amazing inbox placement with concierge support

Higher conversions

Get amazing inbox placement with concierge support

emails

Many folks have migrated from Mailmchimp to Mailmodo and seen amazing results

“We saw a massive 250% increase in responses to our NPS survey emails. Our users loved the email as it enabled them to share their thoughts with us without even getting redirected once.”

Subhash Dash

Subhash Dash

Razorpay

“We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Our campaigns saw a visible increase in numbers.”

Ridhima Achaliya

Ridhima Achaliya

Traya

“With Mailmodo’s fragmented batch scheduling, controlling the size of each batch of recipients was possible and open rates shot up from 12% to 38%”

Pragya Choudhary

Pragya Choudhary

Project Pro

What product experts say about Mailmodo?

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Companies trust us

Are you still confused about which platform is the right one for you?

Talk to our email experts and find the best solution for your brand. On the house.

Frequently asked questions

Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.

Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.

EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.

You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.

If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.

Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.