Mailjet Vs EmailOctopus Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailjet vs EmailOctopus, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Mailjet compares with EmailOctopus

Here’s a summary and non-biased comparison between Mailjet and EmailOctopus on the basis of email marketing features

TL;DRimage_removebg_preview_2_9d067734b2email_octopus_c05b9000b0
Email editing and creation

Use Mailjet Editor’s flexible drag-and-drop features to easily add content, photographs, videos, links, and GIFs. If user can code then user can insert HTML code blocks, too.

Provides a HTML editor. It has drag and drop, responsive features

Automation

Send customers triggered emails that arrive in their inbox as they hit important milestones in their customer journey.

Automation is simple with limited actions and conditions along with triggers including API

Integration

120 integrations

78 integrations

Transactional emails

Included in all plans

No.

Ease of Access

No learning is required. The software is simple and straight forward. Transactional emails and forms require coding support though.

Pretty easy to use, stepwise advancement in each stage of building a campaign/automation

Customer Support

Email, Chat and Phone support

Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base

Interactive emails

No interactive emails.

No

Other marketing features

- Websites forms (pop-up forms and embedded forms) for landing pages <br> - SMS to send transactional SMS to customers <br>

NA

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of EmailOctopus, Mailjet, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeaturemailjetemailoctopusMailmodo
Template editor

Can create from scratch or select template from library

Classic Editor - HTML code and Drag and Drop editor

Can create from scratch or select template from library

Email Dimensions

Have fixed width

Width can be modified between 600 px - 900 px

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

7 variations to select from

No page layouts, just 6 different row layouts

12 variations of layouts to select from

Pre-made blocks/modules

Not Applicable

NA

  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

Can save any layout block

NA

Can save any layout block

Design Options

Common options like email background color options are provided

Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Total 18 fonts

12 fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

No prompts

It does not give a prompt message

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

Only HTML display with toggle between desktop and mobile screens

HTML email is displayed with toggle between desktop and mobile screens

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

Only HTML. Supports unlimited testing.

Only HTML and plain text Supports unlimited testing

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

Yes

Yes

No

Rich text editor

Yes

Yes

Yes

FeaturemailjetemailoctopusMailmodo
In-product templates

60 and growing templates

34 templates

67 and growing templates

Has a template inspiration gallery

Not available

Yes, which gives 11 free templates

Yes, free inspiration gallery

Inspirational Templates count

Not applicable

11 templates

200+ templates

FeaturemailjetemailoctopusMailmodo
AMP email creation

No

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

No

Provides dedicated whitelisting support

Automatic HTML fallback

No

Yes

Yes

Customize HTML fallback

No

Yes

Allows customization for manual inputs

Sending AMP emails

No

No

Yes

FeaturemailjetemailoctopusMailmodo
Interactive AMP widgets

AMP emails not supported

AMP Emails not supported

16 AMP elements

Carousel/Image Carousel

No

No

Yes

Accordion

No

No

No

Basic Event invitation

No

Yes, through Eventbrite

Yes,with forms

Add to calendar

No

No

Yes

Calendly

No

No

Yes

Zoom Webinar

No

No

Yes

Shopify Card Abandoment

No

Yes, through Shopify integration

Yes

Shopify Product Recommendation

No

Yes, through Shopify integration

Yes

Poll

No

Yes

Yes

Live Price Ticker

No

No

Yes

Star Rating

No

No

Yes

NPS Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Emoji Rating

No

No

Yes

Chip selection

No

No

Yes

Spin the Wheel

No

No

Yes

Quiz

No

No

Yes

Gokwik

No

No

Yes

Form

Yes

Yes, signup form available

Yes

Star Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Star Rating

No

No

Yes

Form Submission capture

Mailjet have website forms that do not work with emails

Email Octopus doesn't have interactive email forms but has subscription forms

Automatic collection and storage of form submission data. Export options available

Conditional forms

No

No

Yes

Step wise forms

No

No

Yes

Hidden field

No

Yes

No

Form fields

5 field options

17 field types

15 field options

Dropdown

No

No

Yes

Radio

Yes

No

Yes

Checkbox

No

No

Yes

Emoji

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Text

Yes

Yes

Yes

Multiline

Yes

No

Yes

Image Link

No

No

Structured for case specific

Date picker

Yes

No

Yes

Time picker

Yes

No

Yes

Phone number

Yes

No

Yes

Single chip

No

No

Yes

Multichip

No

No

Yes

Star Rating

No

No

Yes

Nps Rating

No

No

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeaturemailjetemailoctopusMailmodo
Triggered

No. but possible with automations or manual coding

Yes

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

No

No

Yes

Sending Schedule

User can send or Schedule

Send now, Send later- date and time specified by the sender, and can also change send time

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

Yes

No

Yes

Send time optimization

Yes

No

Yes

FeaturemailjetemailoctopusMailmodo
Dynamic segments

Yes

Yes

Yes

Static segments

No

No

Yes

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

No

Yes

based on engagement

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Copy & Paste, Upload a file, Import via API or subscription widget

Manually, import from file (CSV,DSV,TXT supported)

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeaturemailjetemailoctopusMailmodo
Journey Advancement

Baisc email handling without webhook supports

basic email handling activities with limited triggers, conditions and actions

Basic email handling and webhooks available

Drag & drop journey builder

No, Click to add journey builder which is not user friendly

No

Yes

Trigger options

4 trigger options

  • Welcome emails
  • Cotact property update
  • Specific date
  • Anniversary.

6 types of trigger options:

  • Contact Added to List
  • Contact Field updated
  • Contact Tag Added
  • Contact Tag Removed
  • Manually via another Automation
  • Manually via the API

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

No rules

Yes/No condition and wait time

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

Single action i.e., Send email with a delay

6 types of Actions:

Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation

6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Single trigger point to send triggered emails

Only one trigger point, with limited options like only one if/else condition

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

No

Yes

Yes

CRM triggers

No

No

Yes

Pre-made email flows

No

No

No

Email flows Inspiration

No

No

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeaturemailjetemailoctopusMailmodo
Opens

Yes

Yes, with time stamp

Yes

Clicks

No

Yes, with time stamp

Yes

CTOR

Yes

No

Yes

Submissions

No

Yes

Yes

Bounces

Yes

Yes

Yes

Blocked

Yes

No

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

Yes

Yes

Forwards

No

No

Yes

Device usage

No

No

Yes

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

Yes

No

Yes

Custom analytics dashboard

No

No

No, upcoming

Graphical rep

Yes

Yes

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeaturemailjetemailoctopusMailmodo
Trial Period

30 days free trial

14-day trial

21 days on all plans

Customer support

has Email, Chat and Phone support

Knowledge base, Video Tutorials, Email support, Live chat support and Priority support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

Email verification

Email verification

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • First name of the user
  • Last Name of the user
  • Name of the company
  • Website URL of the company
  • Industry

Onboarding form requires:

  • Email of the user
  • Password of the user

After sign in

  • First Name and Last Name
  • Company or organisation name
  • Website URL
  • Industry
  • How you heard about us (optional)
  • Address line 1
  • Address line 2 (optional)
  • City, Region, Zipcode, Country

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education

Stepwise instructions(basic and advanced) for marketer as well as developer are provided to set up campaign and send out the first email.

Stepwise instructions(basic) are provided to send out the first email

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light theme

Light theme

Light theme

FeaturemailjetemailoctopusMailmodo
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

120 integrations More details.

78 integrations More details.

21 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

No, but can done by automations or manual coding

No

Yes

REST API

Has basic email marketing properties, Campaign and automation level details too. Refer this page to understand in detail.

Refer this page to understand in detail.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

Mailjet has a user-friendly, intuitive interface which makes it easy to use for email marketers with little experience in this field. However, its drag-and-drop editor is limited in terms of its offerings. Mailjet is suitable for an individual who only wants to carry out basic email marketing tasks, but for enterprises that want to run successful campaigns, we suggest going with Mailmodo. Mailmodo's WYSIWYG editor has rich media and text capabilities with unlimited live previews and all the templates have an auto-responsive design.

Mailjet meets most of the email marketing needs of small businesses, but it lacks customer support and functionality. If you’re looking for a full stack email marketing solution to send automated, triggered, transactional, marketing, static, interactive, and targeted emails, look no further than Mailmodo. Bring life to your emails with interactive widgets, powerful personalization and automation features, and diverse triggers and integrations.

You can use Mailjet for free forever, sending 6,000 emails/month. But they cap it at 200 emails/day, which makes the plan restrictive. If you want a flexible pricing plan for your email marketing needs, try Mailmodo. We don’t even ask for a credit card. You can send up to 10,000 emails to 10,000 contacts monthly with our free plan. It also comes with additional perks, like unlimited campaigns and advanced analytics reporting.

Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.

Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.

EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Vineet Khare

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Easiest to use email marketing software in 2024

Get 3X email conversion
with Mailmodo

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

Experience world’s only interactive email marketing platform

Trusted by 10000+ brands

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