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AWeber Vs EmailOctopus Comparison (2025)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of AWeber vs EmailOctopus, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How AWeber compares with EmailOctopus
Here’s a summary and non-biased comparison between AWeber and EmailOctopus on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a drag and drop, smart designer, plain text message and HTML editor. Editor can create HTML emails only. | Provides a HTML editor. It has drag and drop, responsive features |
| Automation | Automations are not intrusive and also feels outdated. Also, the trigger, actions and conditions are very limited. API and webhooks are also missing. | Automation is simple with limited actions and conditions along with triggers including API |
| Integration | 797 integrations. | 78 integrations |
| Transactional emails | Not available. | No. |
| Ease of Access | Complicated email marketing software. The learning curves are very steep and requires more hours on platform to understand simple process | Pretty easy to use, stepwise advancement in each stage of building a campaign/automation |
| Customer Support | Chat, Email, Phone, Free migration, Personalized account management | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base |
| Interactive emails | NA | No |
| Other marketing features | - Signup forms for pages <br> - Landing page builder for website <br> | NA |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of EmailOctopus, AWeber, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | aweber | emailoctopus | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch. | Classic Editor - HTML code and Drag and Drop editor | Can create from scratch or select template from library |
| Email Dimensions | 600 pixels wide by design | Width can be modified between 600 px - 900 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 7 variations of layouts | No page layouts, just 6 different row layouts | 12 variations of layouts to select from |
| Pre-made blocks/modules | Availale text, image, button, divider, video, logo, rss and other grouped items. | NA |
|
| Ability to save & reuse blocks | No | NA | Can save any layout block |
| Design Options | Common options like pading, email bg color options are provided | Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 22 fonts | 12 fonts | Total 46 fonts
|
| If non-standard font is used | Prompts are provided for Web Safe fonts while editing. | It does not give a prompt message | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML are displayed together with toggle between desktop and mobile screens | HTML email is displayed with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | HTML preview & supports unlimited testing | Only HTML and plain text Supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | aweber | emailoctopus | Mailmodo |
|---|---|---|---|
| In-product templates | 82 templates | 34 templates | 67 and growing templates |
| Has a template inspiration gallery | Yes | Yes, which gives 11 free templates | Yes, free inspiration gallery |
| Inspirational Templates count | 82 templates | 11 templates | 200+ templates |
| Feature | aweber | emailoctopus | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | aweber | emailoctopus | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | Yes | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | Yes, through Eventbrite | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | Yes, through Shopify integration | Yes |
| Shopify Product Recommendation | No | Yes, through Shopify integration | Yes |
| Poll | No | Yes | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No | Yes, signup form available | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | No | Email Octopus doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | No | Yes |
| Step wise forms | No | No | Yes |
| Hidden field | No | Yes | No |
| Form fields | No | 17 field types | 15 field options |
| Dropdown | No | No | Yes |
| Radio | No | No | Yes |
| Checkbox | No | No | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | No | Yes | Yes |
| Multiline | No | No | Yes |
| Image Link | No | No | Structured for case specific |
| Date picker | No | No | Yes |
| Time picker | No | No | Yes |
| Phone number | No | No | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | aweber | emailoctopus | Mailmodo |
|---|---|---|---|
| Triggered | Yes | Yes | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | No | Yes |
| Sending Schedule | Yes | Send now, Send later- date and time specified by the sender, and can also change send time | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | Yes | No | Yes |
| Feature | aweber | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | Yes | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Manually, CSV, Intigrations | Manually, import from file (CSV,DSV,TXT supported) | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | aweber | emailoctopus | Mailmodo |
|---|---|---|---|
| Journey Advancement | Yes | basic email handling activities with limited triggers, conditions and actions | Basic email handling and webhooks available |
| Drag & drop journey builder | Yes | No | Yes |
| Trigger options | On Subscribe & Tag Applied | 6 types of trigger options:
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions |
| Yes/No condition and wait time | 9 Rules
|
| Actions | 6 Actions Send campaign, contact to a list, Apply tags | 6 types of Actions: Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | NA | Only one trigger point, with limited options like only one if/else condition | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | NA | Yes | Yes |
| CRM triggers | Yes | No | Yes |
| Pre-made email flows | No | No | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | aweber | emailoctopus | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes, with time stamp | Yes |
| Clicks | Yes | Yes, with time stamp | Yes |
| CTOR | Yes | No | Yes |
| Submissions | Yes | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | NA | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | NA | Yes | Yes |
| Forwards | NA | No | Yes |
| Device usage | NA | No | Yes |
| Email clients | NA | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | NA | No | Yes |
| Custom analytics dashboard | NA | No | No, upcoming |
| Graphical rep | NA | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | aweber | emailoctopus | Mailmodo |
|---|---|---|---|
| Trial Period | Freemium | 14-day trial | 21 days on all plans |
| Customer support | Includes 24/7 customer support via live chat, email, and phone. Offers a knowledge base, video tutorials, AWeber Community for peer discussions, and a free account migration service. | Knowledge base, Video Tutorials, Email support, Live chat support and Priority support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification is done | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
After sign in
| Onboarding form requires:
|
| Product education | Stepwise instructions(basic and advanced) are provided with help docs. | Stepwise instructions(basic) are provided to send out the first email | Stepwise instructions(basic and advanced) are provided to send out the first email. Team provides demo on-demand. Also have dedicated course(Email Marketing Masterclass) |
| Product theme | Light theme | Light theme | Light theme |
| Feature | aweber | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 78 integrations More details. | 21 integrations More details. | |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | Yes | No | Yes |
| Content optimization | No | No | No |
| REST API | Has basic email marketing. Refer this page to understand in detail | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail |
Frequently asked questions
Everything you need to know about the product and billing.
Mailmodo is a good Aweber alternative to reinvent your email marketing. With features like no-code AMP and HTML emails, dynamic segmentation, dedicated IPs & Mailmodo SMTP, and visual analytics dashboard, it is the best tool for creating better user experiences.
Yes, but with Aweber's free trial, you can send 3,000 emails monthly to 500 subscribers. Its pricing plans are also very limited and don't allow you to explore the scope of the platform before you decide to buy it.
Aweber's low open and click-through rates and high spam complaints often result in low deliverability rates for its users. On the other hand, Aweber alternatives like Mailmodo boosts your inbox placement by offering higher domain reputation, dedicated servers, and deliverability consultations. If you're an Aweber user looking to reduce bounce rates and avoid spam filters, consider trying out Mailmodo.
Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.
Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.
EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.
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