ActiveCampaign Vs AWeber Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs AWeber, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How ActiveCampaign compares with AWeber

Here’s a summary and non-biased comparison between ActiveCampaign and AWeber on the basis of email marketing features

TL;DRactive_campaign_7de71922e4create_a_single_opt_in_aweber_account_13e4be27b7
Email editing and creation

Provides a visual, HTML and text editor. Editor can create HTML emails only.

Provides a drag and drop, smart designer, plain text message and HTML editor. Editor can create HTML emails only.

Automation

Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp.

Automations are not intrusive and also feels outdated. Also, the trigger, actions and conditions are very limited. API and webhooks are also missing.

Integration

926 integrations.

797 integrations.

Transactional emails

Available with Postmark.

Not available.

Ease of Access

Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion.

Complicated email marketing software. The learning curves are very steep and requires more hours on platform to understand simple process

Customer Support

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users.

Chat, Email, Phone, Free migration, Personalized account management

Interactive emails

No.

NA

Other marketing features

Has the following marketing tools: ○ Signup form builder ○ SMS marketing ○ Landing pages builder ○ Site tracking for pages ○ Sales CRM and lead scoring tool

- Signup forms for pages <br> - Landing page builder for website <br>

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of AWeber, ActiveCampaign, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureactivecampaignaweberMailmodo
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Email Dimensions

Have a fixed width of 650 px

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

7 variations of layouts to select from

12 variations of layouts to select from

Pre-made blocks/modules

Not applicable

  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

Can save any layout block and element

Can save any layout block

Design Options

Common options like padding, email body and email bgcolor options are available

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Total 46 fonts

  • 10 standard
  • 10 non-standard fonts.

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

HTML and text email preview on desktop screen

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

Only HTML, can send unlimited test emails

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

Yes

No

Rich text editor

Yes

Yes

FeatureactivecampaignaweberMailmodo
In-product templates

237 and growing templates

67 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

58 templates

200+ templates

FeatureactivecampaignaweberMailmodo
AMP email creation

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

Provides dedicated whitelisting support

Automatic HTML fallback

No

Yes

Customize HTML fallback

No

Allows customization for manual inputs

Sending AMP emails

No

Yes

FeatureactivecampaignaweberMailmodo
Interactive AMP widgets

No AMP elements

16 AMP elements

Carousel/Image Carousel

No

Yes

Accordion

No

No

Basic Event invitation

No

Yes,with forms

Add to calendar

No

Yes

Calendly

No

Yes

Zoom Webinar

No

Yes

Shopify Card Abandoment

No

Yes

Shopify Product Recommendation

No

Yes

Poll

No

Yes

Live Price Ticker

No

Yes

Star Rating

No

Yes

NPS Rating

No

Yes

Thumbs up or down

No

Yes

Emoji Rating

No

Yes

Chip selection

No

Yes

Spin the Wheel

No

Yes

Quiz

No

Yes

Gokwik

No

Yes

Form

No, has website subscription forms

Yes

Star Rating

No

Yes

Thumbs up or down

No

Yes

Thumbs up or down

No

Structured for case specific

Star Rating

No

Yes

Form Submission capture

Collects form submission data as contacts from websites

Automatic collection and storage of form submission data. Export options available

Conditional forms

No

Yes

Step wise forms

No

Yes

Hidden field

No

No

Form fields

5 field options

15 field options

Dropdown

No

Yes

Radio

No

Yes

Checkbox

Yes

Yes

Emoji

No

Yes

Thumbs up or down

No

Structured for case specific

Text

Yes

Yes

Multiline

Yes

Yes

Image Link

Yes

Structured for case specific

Date picker

No

Yes

Time picker

No

Yes

Phone number

Yes

Yes

Single chip

No

Yes

Multichip

No

Yes

Star Rating

No

Yes

Nps Rating

No

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureactivecampaignaweberMailmodo
Triggered

Yes, for RSS feed

Yes

Bulk

Yes

Yes

AB testing subject line

Yes

Yes

Sending Schedule

Send and Schedule are two different options

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

No

Yes

Send time optimization

No

Yes

FeatureactivecampaignaweberMailmodo
Dynamic segments

Yes

Yes

Static segments

No

Yes

Segment on basis of campaign activity

Yes

Yes

Pre-built segments

Yes

based on engagement

Contact-level campaign data

Yes

Yes

Add contacts via

Add single contact, copy and paste, import from file, import from external apps

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureactivecampaignaweberMailmodo
Journey Advancement

Basic email handling with very limited trigger and actions

Basic email handling and webhooks available

Drag & drop journey builder

No, click based journey builder

Yes

Trigger options

28 trigger options

Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed.

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

103 Rules

  • Sending options: Send an email, send a site message, send an SMS, send a notification email, send a transactional email, send a 1:1 email.

  • Contacts: Subscribe, unsubscribe, convert, update a contact, add a tag, remove a tag, add a note, add to facebook custom audience, remove from facebook custom audience, adjust a contact score.

  • CRM: Add a deal, update a title, update a status, update a deal owner, update a value, update a stage, update a custom field stage, update an account field, add an account note, add an account owner, send a 1:1 email, add a deal task, complete a task, adjust a deal score, add contact to account.

  • Salesforce: Create a account in Salesforce, create a lead in Salesforce.

  • CX Apps.

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

10 Actions

Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math.

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Webhook and API triggers are missing

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

Yes

Yes

CRM triggers

Yes

Yes

Pre-made email flows

Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish.

No

Email flows Inspiration

No

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureactivecampaignaweberMailmodo
Opens

Yes

Yes

Clicks

Yes

Yes

CTOR

No

Yes

Submissions

No

Yes

Bounces

Yes

Yes

Blocked

No

Yes

Unsubscribe

Yes

Yes

Spam complaints

No

Yes

Forwards

Yes

Yes

Device usage

No

Yes

Email clients

Yes

Yes

Link click tracking

Yes

Yes

Click heatmap

No

Yes

Custom analytics dashboard

No

No, upcoming

Graphical rep

Yes

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureactivecampaignaweberMailmodo
Trial Period

Has 14 days trial plan

21 days on all plans

Customer support

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • Name of the user.
  • Phone number of the user.
  • How many contacts/prospects do you have?
  • How many employees do you have?
  • What industry is your business in?
  • What email service or marketing automation provider do you currently use?

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education

Prompts for migration request, add some contacts or automations

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light theme

Light theme

FeatureactivecampaignaweberMailmodo
Dynamic data

Yes

Yes

Spam testing

No

No

Integrations

926 integrations.More Details.

21 integrations More details.

Drag and drop

Yes

Transactional emails

Yes

Yes

Content optimization

No

No

REST API

Yes Has in depth details in every column Refer this page to understand in details.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.

According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, ​​email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.

Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.

Mailmodo is a good Aweber alternative to reinvent your email marketing. With features like no-code AMP and HTML emails, dynamic segmentation, dedicated IPs & Mailmodo SMTP, and visual analytics dashboard, it is the best tool for creating better user experiences.

Yes, but with Aweber's free trial, you can send 3,000 emails monthly to 500 subscribers. Its pricing plans are also very limited and don't allow you to explore the scope of the platform before you decide to buy it.

Aweber's low open and click-through rates and high spam complaints often result in low deliverability rates for its users. On the other hand, Aweber alternatives like Mailmodo boosts your inbox placement by offering higher domain reputation, dedicated servers, and deliverability consultations. If you're an Aweber user looking to reduce bounce rates and avoid spam filters, consider trying out Mailmodo.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Vineet Khare

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Easiest to use email marketing software in 2024

Get 3X email conversion
with Mailmodo

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

Experience world’s only interactive email marketing platform

Trusted by 10000+ brands

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