ActiveCampaign Vs Campaign Monitor Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs Campaign Monitor, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How ActiveCampaign compares with Campaign Monitor

Here’s a summary and non-biased comparison between ActiveCampaign and Campaign Monitor on the basis of email marketing features

TL;DRactive_campaign_7de71922e4CM_horizontal_logo_light_BG_01_2a83cde05d
Email editing and creation

Provides a visual, HTML and text editor. Editor can create HTML emails only.

Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only.

Automation

Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp.

Automations have basic email handling cabability along conditions to perform basic email marketing.

Integration

926 integrations.

107 integrations

Transactional emails

Available with Postmark.

Yes

Ease of Access

Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion.

Basic email marketing software with every other requirement but lacks at places where we expect automation triggered from 3rd party. Also, creating email editing capability is low

Customer Support

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users.

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support

Interactive emails

No.

No

Other marketing features

Has the following marketing tools: ○ Signup form builder ○ SMS marketing ○ Landing pages builder ○ Site tracking for pages ○ Sales CRM and lead scoring tool

- Signup forms for pages <br> - SMS marketing <br>

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Campaign Monitor, ActiveCampaign, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureactivecampaigncampaignmonitorMailmodo
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Email Dimensions

Have a fixed width of 650 px

Have fixed width of 600 px

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

7 variations of layouts to select from

4 layout to select from - Newsletter, Welcome, Annoucements and Update

12 variations of layouts to select from

Pre-made blocks/modules

Not applicable

Not Applicable

  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

Can save any layout block and element

Not Applicable

Can save any layout block

Design Options

Common options like padding, email body and email bgcolor options are available

Common options like email bg color options are provided but email padding doesn't exist

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Total 46 fonts

  • 10 standard
  • 10 non-standard fonts.

Total 37 fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead

No prompt

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

HTML and text email preview on desktop screen

Only HTML email with side by side display of desktop and mobile screens

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

Only HTML, can send unlimited test emails

Only HTML and supports unlimited testing.

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

Yes

No

No

Rich text editor

Yes

No

Yes

FeatureactivecampaigncampaignmonitorMailmodo
In-product templates

237 and growing templates

120 and growing templates

67 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

58 templates

108 templates

200+ templates

FeatureactivecampaigncampaignmonitorMailmodo
AMP email creation

No

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

No

Provides dedicated whitelisting support

Automatic HTML fallback

No

Yes

Yes

Customize HTML fallback

No

Yes

Allows customization for manual inputs

Sending AMP emails

No

No

Yes

FeatureactivecampaigncampaignmonitorMailmodo
Interactive AMP widgets

No AMP elements

No AMP elements

16 AMP elements

Carousel/Image Carousel

No

No

Yes

Accordion

No

No

No

Basic Event invitation

No

No

Yes,with forms

Add to calendar

No

No

Yes

Calendly

No

No

Yes

Zoom Webinar

No

No

Yes

Shopify Card Abandoment

No

No

Yes

Shopify Product Recommendation

No

No

Yes

Poll

No

No

Yes

Live Price Ticker

No

No

Yes

Star Rating

No

No

Yes

NPS Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Emoji Rating

No

No

Yes

Chip selection

No

No

Yes

Spin the Wheel

No

No

Yes

Quiz

No

No

Yes

Gokwik

No

No

Yes

Form

No, has website subscription forms

No

Yes

Star Rating

No

Not Applicable

Yes

Thumbs up or down

No

Not Applicable

Yes

Thumbs up or down

No

No

Structured for case specific

Star Rating

No

No

Yes

Form Submission capture

Collects form submission data as contacts from websites

Not Applicable

Automatic collection and storage of form submission data. Export options available

Conditional forms

No

Not Applicable

Yes

Step wise forms

No

Not Applicable

Yes

Hidden field

No

Not Applicable

No

Form fields

5 field options

Not Applicable

15 field options

Dropdown

No

Not Applicable

Yes

Radio

No

Not Applicable

Yes

Checkbox

Yes

Not Applicable

Yes

Emoji

No

Not Applicable

Yes

Thumbs up or down

No

Not Applicable

Structured for case specific

Text

Yes

Not Applicable

Yes

Multiline

Yes

Not Applicable

Yes

Image Link

Yes

Not Applicable

Structured for case specific

Date picker

No

Not Applicable

Yes

Time picker

No

Not Applicable

Yes

Phone number

Yes

Not Applicable

Yes

Single chip

No

Not Applicable

Yes

Multichip

No

Not Applicable

Yes

Star Rating

No

Not Applicable

Yes

Nps Rating

No

Not Applicable

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureactivecampaigncampaignmonitorMailmodo
Triggered

Yes, for RSS feed

Yes

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Send and Schedule are two different options

Send and Schedule are two different options

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

No

No

Yes

Send time optimization

No

No

Yes

FeatureactivecampaigncampaignmonitorMailmodo
Dynamic segments

Yes

Yes

Static segments

No

Yes

Segment on basis of campaign activity

Yes

Yes

Pre-built segments

Yes

based on engagement

Contact-level campaign data

Yes

Yes

Add contacts via

Add single contact, copy and paste, import from file, import from external apps

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureactivecampaigncampaignmonitorMailmodo
Journey Advancement

Basic email handling with very limited trigger and actions

Basic email handling with very limited trigger and automations

Basic email handling and webhooks available

Drag & drop journey builder

No, click based journey builder

No

Yes

Trigger options

28 trigger options

Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed.

8 trigger options

  • Welcome Journey
  • Subscriber joins the list
  • An action in your online store
  • Subscriber exits a segment
  • Subscriber enters a segment
  • A date
  • An anniversary of a date
  • RSS workflow

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

103 Rules

  • Sending options: Send an email, send a site message, send an SMS, send a notification email, send a transactional email, send a 1:1 email.

  • Contacts: Subscribe, unsubscribe, convert, update a contact, add a tag, remove a tag, add a note, add to facebook custom audience, remove from facebook custom audience, adjust a contact score.

  • CRM: Add a deal, update a title, update a status, update a deal owner, update a value, update a stage, update a custom field stage, update an account field, add an account note, add an account owner, send a 1:1 email, add a deal task, complete a task, adjust a deal score, add contact to account.

  • Salesforce: Create a account in Salesforce, create a lead in Salesforce.

  • CX Apps.

5 Rules

  • Condition
  • Subscriber details
  • Segment membership
  • Journey activity
  • Custom fields
  • Campaign activity

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

10 Actions

Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math.

2 actions

Email, Delay

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Webhook and API triggers are missing

Only one trigger point and limited actions

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish.

Yes, aka work flow guides

No

Email flows Inspiration

No

No

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureactivecampaigncampaignmonitorMailmodo
Opens

Yes

Yes

Clicks

Yes

Yes

CTOR

No

Yes

Submissions

No

Yes

Bounces

Yes

Yes

Blocked

No

Yes

Unsubscribe

Yes

Yes

Spam complaints

No

Yes

Forwards

Yes

Yes

Device usage

No

Yes

Email clients

Yes

Yes

Link click tracking

Yes

Yes

Click heatmap

No

Yes

Custom analytics dashboard

No

No, upcoming

Graphical rep

Yes

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureactivecampaigncampaignmonitorMailmodo
Trial Period

Has 14 days trial plan

Using free trial, one can send campaigns to up to 5 people

21 days on all plans

Customer support

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users

Email Support, Phone Support, Deliverability support, Help center, Training videos, Email academy

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email

Email verification

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • Name of the user.
  • Phone number of the user.
  • How many contacts/prospects do you have?
  • How many employees do you have?
  • What industry is your business in?
  • What email service or marketing automation provider do you currently use?

Onboarding form requires:

  • Who will use this account?

  • Approximately how many employees work at your organization?

  • What best describes your level of experience using email marketing software?

  • Have you used Campaign Monitor before?

  • What best describes your role in the organization?

  • What best describes your role in the organization?

  • Approximately how many subscribers do you need to import?

  • And what best describes your organization?

  • Select the most important goals you want to achieve with Campaign Monitor

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education

Prompts for migration request, add some contacts or automations

No education but redirects from dashboard to section based on requirement

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light theme

Light theme

Light theme

FeatureactivecampaigncampaignmonitorMailmodo
Dynamic data

Yes

Yes, but complex

Yes

Spam testing

No

Yes

No

Integrations

926 integrations.More Details.

107 Integrations More details.

21 integrations More details.

Drag and drop

Yes

Yes

Transactional emails

Yes

Yes

Yes

REST API

Yes Has in depth details in every column Refer this page to understand in details.

Yes Has email, campaign and journey level APIs Refer this page to understand in detail.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.

According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, ​​email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.

Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.

You can create an account for free to try Campaign Monitor and send an email campaign to five contacts. If you exceed the contact limit, you will have to buy the paid plan starting from $9/month, where you can send emails to 500 contacts. For a more affordable alternative, you can consider using Mailmodo.

Campaign Monitor is not HIPAA compliant. Although they’ve signed a Business Associate Agreement (BAA), Campaign Monitor won't allow you to utilize their service to send emails containing Protected Health Information (PHI). If you’re looking for a HIPAA compliant ESP, consider using Mailmodo.

Subscribers have frequently expressed frustration with Campaign Monitor for its high spam rates and occasionally blocked servers. Use Mailmodo if you want a higher deliverability rate. We assist clients with domain warming, stop spammers, and provide advice on increasing deliverability rates.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Vineet Khare

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Easiest to use email marketing software in 2024

Get 3X email conversion
with Mailmodo

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

Experience world’s only interactive email marketing platform

Trusted by 10000+ brands

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