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Campaign Monitor Vs ConvertKit - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Campaign Monitor vs ConvertKit, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Campaign Monitor compares with ConvertKit

Here’s a summary and non-biased comparison between Campaign Monitor and ConvertKit on the basis of email marketing features

TL;DR:
Email editing and creation

Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only.

Provides standard HTML editor which is similar to Notion

Automation

Automations have basic email handling cabability along conditions to perform basic email marketing.

Automations have huge scope it misses simple elements and thus making operations complicated. Let's say I have to send email sequence but based on conditions that if the user has been previously approached or not. For the above case you need to have level 1 tags as User or Customer while level 2 tags as non contacted lead or contacted lead. This keeps on multiplying down a funnel

Integration

107 integrations

320 integrations

Transactional emails

Yes

Only on paid plans

Ease of Access

Basic email marketing software with every other requirement but lacks at places where we expect automation triggered from 3rd party. Also, creating email editing capability is low

Simple marketing solution but feature are to complicated to understand and use. Therefore needs enormous efforts to build basic funnels

Customer Support

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support

Email & chat support

Interactive emails

No

No.

Other marketing features

Has the following tools on marketing: - Signup forms for pages. - SMS marketing

Has the following tools on marketing: - Websites builder for landing pages. - Forms for website. - Creator network for better engagement.

Drive conversion with interactive emails

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Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of ConvertKit, Campaign Monitor, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureMailmodocampaignmonitorconvertkit
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Drag and Drop

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Elements can be dragged and dropped any where within the email

Elements can be dragged and dropped any where within the email

Email Dimensions

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Have fixed width of 600 px

Have fixed width of 600 px

Pre-made layouts

12 variations of layouts to select from

4 layout to select from - Newsletter, Welcome, Annoucements and Update

4 layout to select from - Newsletter, Welcome, Annoucements and Update

Pre-made blocks/modules
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers

Not Applicable

Not Applicable

Ability to save & reuse blocks

Can save any layout block

Not Applicable

Not Applicable

Design Options

Common options like pading, email body and email bg color options are provided

Common options like email bg color options are provided but email padding doesn't exist

Common options like email bg color options are provided but email padding doesn't exist

Supported Email Fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.

Total 37 fonts

Total 37 fonts

If non-standard font is used

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

No prompt

No prompt

Template preview

HTML and AMP are displayed together with toggle between desktop and mobile screens

Only HTML email with side by side display of desktop and mobile screens

Only HTML email with side by side display of desktop and mobile screens

Template testing

HTML and AMP versions are different, supports unlimited testing

Only HTML and supports unlimited testing.

Only HTML and supports unlimited testing.

Adding custom HTML code

No

No

No

Rich text editor

Yes

No

No

FeatureMailmodocampaignmonitorconvertkit
In-product templates

67 and growing templates

120 and growing templates

120 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

200+ templates

108 templates

108 templates

FeatureMailmodocampaignmonitorconvertkit
AMP email creation

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

No

No

Whitelisting support

Provides dedicated whitelisting support

No

No

Automatic HTML fallback

Yes

Yes

Yes

Customize HTML fallback

Allows customization for manual inputs

Yes

Yes

Sending AMP emails

Yes

No

No

FeatureMailmodocampaignmonitorconvertkit
Interactive AMP widgets

16 AMP elements

No AMP elements

No AMP elements

Carousel/Image Carousel

Yes

No

No

Accordion

No

No

No

Basic Event invitation

Yes,with forms

No

No

Add to calendar

Yes

No

No

Calendly

Yes

No

No

Zoom Webinar

Yes

No

No

Shopify Card Abandoment

Yes

No

No

Shopify Product Recommendation

Yes

No

No

Poll

Yes

No

No

Live Price Ticker

Yes

No

No

Star Rating

Yes

No

No

NPS Rating

Yes

No

No

Thumbs up or down

Yes

No

No

Emoji Rating

Yes

No

No

Chip selection

Yes

No

No

Spin the Wheel

Yes

No

No

Quiz

Yes

No

No

Gokwik

Yes

No

No

Form

Yes

No

No

Star Rating

Yes

No

Not Applicable

Thumbs up or down

Yes

No

Not Applicable

Thumbs up or down

Structured for case specific

Not Applicable

No

Star Rating

Yes

Not Applicable

No

Form Submission capture

Automatic collection and storage of form submission data. Export options available

Not Applicable

Not Applicable

Conditional forms

Yes

Not Applicable

Not Applicable

Step wise forms

Yes

Not Applicable

Not Applicable

Hidden field

No

Not Applicable

Not Applicable

Form fields

15 field options

Not Applicable

Not Applicable

Dropdown

Yes

Not Applicable

Not Applicable

Radio

Yes

Not Applicable

Not Applicable

Checkbox

Yes

Not Applicable

Not Applicable

Emoji

Yes

Not Applicable

Not Applicable

Thumbs up or down

Structured for case specific

Not Applicable

Not Applicable

Text

Yes

Not Applicable

Not Applicable

Multiline

Yes

Not Applicable

Not Applicable

Image Link

Structured for case specific

Not Applicable

Not Applicable

Date picker

Yes

Not Applicable

Not Applicable

Time picker

Yes

Not Applicable

Not Applicable

Phone number

Yes

Not Applicable

Not Applicable

Single chip

Yes

Not Applicable

Not Applicable

Multichip

Yes

Not Applicable

Not Applicable

Star Rating

Yes

Not Applicable

Not Applicable

Nps Rating

Yes

Not Applicable

Not Applicable

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureMailmodocampaignmonitorconvertkit
Triggered

Yes

Yes

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Supports email sending by send now, schedule later and fragmented scheduling

Send and Schedule are two different options

Send and Schedule are two different options

Fragmented/Batch Scheduling

Yes

No

No

Send time optimization

Yes

No

No

FeatureMailmodocampaignmonitorconvertkit
Dynamic segments

Yes

Static segments

Yes

Segment on basis of campaign activity

Yes

Pre-built segments

based on engagement

Contact-level campaign data

Yes

Add contacts via

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureMailmodocampaignmonitorconvertkit
Journey Advancement

Basic email handling and webhooks available

Basic email handling with very limited trigger and automations

Basic email handling with very limited trigger and automations

Drag & drop journey builder

Yes

No

No

Trigger options

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

8 trigger options

  • Welcome Journey
  • Subscriber joins the list
  • An action in your online store
  • Subscriber exits a segment
  • Subscriber enters a segment
  • A date
  • An anniversary of a date
  • RSS workflow

8 trigger options

  • Welcome Journey
  • Subscriber joins the list
  • An action in your online store
  • Subscriber exits a segment
  • Subscriber enters a segment
  • A date
  • An anniversary of a date
  • RSS workflow
Rules/Conditions

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

5 Rules

  • Condition
  • Subscriber details
  • Segment membership
  • Journey activity
  • Custom fields
  • Campaign activity

5 Rules

  • Condition
  • Subscriber details
  • Segment membership
  • Journey activity
  • Custom fields
  • Campaign activity
Actions

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

2 actions

Email, Delay

2 actions

Email, Delay

Limitations

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Only one trigger point and limited actions

Only one trigger point and limited actions

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

No

Yes, aka work flow guides

Yes, aka work flow guides

Email flows Inspiration

Yes, have a dedicated industry wise research to send engaging drips.

No

No

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureMailmodocampaignmonitorconvertkit
Opens

Yes

Clicks

Yes

CTOR

Yes

Submissions

Yes

Bounces

Yes

Blocked

Yes

Unsubscribe

Yes

Spam complaints

Yes

Forwards

Yes

Device usage

Yes

Email clients

Yes

Link click tracking

Yes

Click heatmap

Yes

Custom analytics dashboard

No, upcoming

Graphical rep

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureMailmodocampaignmonitorconvertkit
Trial Period

21 days on all plans

Using free trial, one can send campaigns to up to 5 people

Using free trial, one can send campaigns to up to 5 people

Customer support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Email Support, Phone Support, Deliverability support, Help center, Training videos, Email academy

Email Support, Phone Support, Deliverability support, Help center, Training videos, Email academy

Account activation

Generally email verification is done. 2-factor authentication can be configured manually

Email verification

Email verification

Onboarding form

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user

Onboarding form requires:

  • Who will use this account?

  • Approximately how many employees work at your organization?

  • What best describes your level of experience using email marketing software?

  • Have you used Campaign Monitor before?

  • What best describes your role in the organization?

  • What best describes your role in the organization?

  • Approximately how many subscribers do you need to import?

  • And what best describes your organization?

  • Select the most important goals you want to achieve with Campaign Monitor

Onboarding form requires:

  • Who will use this account?

  • Approximately how many employees work at your organization?

  • What best describes your level of experience using email marketing software?

  • Have you used Campaign Monitor before?

  • What best describes your role in the organization?

  • What best describes your role in the organization?

  • Approximately how many subscribers do you need to import?

  • And what best describes your organization?

  • Select the most important goals you want to achieve with Campaign Monitor

Product education
  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)

No education but redirects from dashboard to section based on requirement

No education but redirects from dashboard to section based on requirement

Product theme

Light theme

Light theme

Light theme

FeatureMailmodocampaignmonitorconvertkit
Dynamic data

Yes

Yes, but complex

Yes, but complex

Spam testing

No

Yes

Yes

Integrations

21 integrations More details.

107 Integrations More details.

107 Integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

Yes

Yes

Yes

Content optimization

No

No

No

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Yes Has email, campaign and journey level APIs Refer this page to understand in detail.

Yes Has email, campaign and journey level APIs Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

You can create an account for free to try Campaign Monitor and send an email campaign to five contacts. If you exceed the contact limit, you will have to buy the paid plan starting from $9/month, where you can send emails to 500 contacts. For a more affordable alternative, you can consider using Mailmodo.

Campaign Monitor is not HIPAA compliant. Although they’ve signed a Business Associate Agreement (BAA), Campaign Monitor won't allow you to utilize their service to send emails containing Protected Health Information (PHI). If you’re looking for a HIPAA compliant ESP, consider using Mailmodo.

Subscribers have frequently expressed frustration with Campaign Monitor for its high spam rates and occasionally blocked servers. Use Mailmodo if you want a higher deliverability rate. We assist clients with domain warming, stop spammers, and provide advice on increasing deliverability rates.

You can sign up for free on ConvertKit to send unlimited emails to 1,000 subscribers. However, the trial, besides list segmentation and audience insights, doesn't give you a taste of automation and advanced reporting. You can consider using a ConvertKit alternative like Mailmodo. Mailmodo also offers complete analytics and automation features in its trial plan.

ConvertKit is tailormade for content creators, but it receives a lot of flak for poor deliverability and lack of advanced insights. If you've faced a low inbox placement rate recently, you can consider switching to a ConvertKit alternative like Mailmodo to fix your low engagement history, poor domain reputation, and scammy email list.

Mailmodo is a better choice in terms of email deliverability. The platform helps boost your email deliverability by offering you expert consultations to clean your lists, setting up proper authentication protocols, and managing your suppression lists.

CONTENTS

TL;DR:

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Easiest to use email marketing software in 2024

Get 3X conversions
with interactive emails

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

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