Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Campaign Monitor vs Klaviyo, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
Here’s a summary and non-biased comparison between Campaign Monitor and Klaviyo on the basis of email marketing features
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Email editing and creation | Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only. | Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only. |
Automation | Automations have basic email handling cabability along conditions to perform basic email marketing. | Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent. |
Integration | 107 integrations | 325 integrations |
Transactional emails | Yes | Not available. |
Ease of Access | Basic email marketing software with every other requirement but lacks at places where we expect automation triggered from 3rd party. Also, creating email editing capability is low | Email marketing software focused on ecommerce but lacks basic functionalities. |
Customer Support | Email Support, In-App dedicated support, In-App Knowledge base, Customer Support | Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager. |
Interactive emails | No | Not available |
Other marketing features | Has the following tools on marketing: - Signup forms for pages. - SMS marketing | Has the following tools on marketing: - Signup forms for pages - SMS marketing |
Fix all your email marketing problems and convert it into your most powerful growth channel.
Get amazing inbox placement with concierge support
Scale your email marketing with an affordable and easy pricing
Get human support whenever you need including onboarding and migration customer support
Feature | Mailmodo | campaignmonitor | klaviyo |
---|---|---|---|
Trial Period | 21 days on all plans | Using free trial, one can send campaigns to up to 5 people | Has free plan. |
Customer support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalied kick off call and onboarding manager too | Email Support, Phone Support, Deliverability support, Help center, Training videos, Email academy | Email and chat support |
Account activation | Generally email verification is done. 2-factor authentication can be configured manually | Email verification | Email verification |
Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
Product education |
| No education but redirects from dashboard to section based on requirement | Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively |
Product theme | Light theme | Light theme | Light theme |
Feature | Mailmodo | campaignmonitor | klaviyo |
---|---|---|---|
In-product templates | 67 and growing templates | 120 and growing templates | 94 and growing templates |
Has a template inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
Inspirational Templates count | 200+ templates | 108 templates | 2035 templates |
Feature | Mailmodo | campaignmonitor | klaviyo |
---|---|---|---|
AMP email creation | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge | No | No |
Whitelisting support | Provides dedicated whitelisting support | No | No |
Automatic HTML fallback | Yes | Yes | Yes |
Customize HTML fallback | Allows customization for manual inputs | Yes | No |
Sending AMP emails | Yes | No | No |
Feature | Mailmodo | campaignmonitor | klaviyo |
---|---|---|---|
Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
Email Dimensions | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email | Have fixed width of 600 px | Have a fixed width of 600 px |
Pre-made layouts | 12 variations of layouts to select from | 4 layout to select from - Newsletter, Welcome, Annoucements and Update | Not Applicable |
Pre-made blocks/modules |
| Not Applicable | Not Applicable |
Ability to save & reuse blocks | Can save any layout block | Not Applicable | Can save any layout block and element |
Design Options | Common options like pading, email body and email bg color options are provided | Common options like email bg color options are provided but email padding doesn't exist | Common options like email bg color options are provided. Email border is an add on |
Supported Email Fonts | Total 46 fonts
| Total 37 fonts | Total 20 fonts Can add extra fonts |
If non-standard font is used | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported | No prompt | No prompt |
Template preview | HTML and AMP are displayed together with toggle between desktop and mobile screens | Only HTML email with side by side display of desktop and mobile screens | Only HTML email with side by side display of desktop and mobile screens |
Template testing | HTML and AMP versions are different, supports unlimited testing | Only HTML and supports unlimited testing. | Only HTML, supports unlimited testing |
Adding custom HTML code | No | No | No. But can be done with dedicated HTML editor |
Rich text editor | Yes | No | Yes |
Feature | Mailmodo | campaignmonitor | klaviyo |
---|---|---|---|
Interactive AMP widgets | 16 AMP elements | No AMP elements | No AMP elements. |
Carousel/Image Carousel | Yes | No | No |
Accordion | No | No | No |
Basic Event invitation | Yes,with forms | No | No |
Add to calendar | Yes | No | No |
Calendly | Yes | No | No |
Zoom Webinar | Yes | No | No |
Shopify Card Abandoment | Yes | No | No |
Shopify Product Recommendation | Yes | No | No |
Poll | Yes | No | No |
Live Price Ticker | Yes | No | No |
Star Rating | Yes | No | No |
NPS Rating | Yes | No | No |
Thumbs up or down | Yes | No | No |
Emoji Rating | Yes | No | No |
Chip selection | Yes | No | No |
Spin the Wheel | Yes | No | No |
Quiz | Yes | No | No |
Gokwik | Yes | No | No |
Form | Yes | No | Yes, has website signup forms |
Star Rating | Yes | No | No |
Thumbs up or down | Yes | No | No |
Feature | Mailmodo | campaignmonitor | klaviyo |
---|---|---|---|
Thumbs up or down | Structured for case specific | Not Applicable | No |
Star Rating | Yes | Not Applicable | No |
Form Submission capture | Automatic collection and storage of form submission data. Export options available | Not Applicable | Collects form submission data as contacts |
Conditional forms | Yes | Not Applicable | Not Applicable |
Step wise forms | Yes | Not Applicable | Not Applicable |
Hidden field | No | Not Applicable | Not Applicable |
Form fields | 15 field options | Not Applicable | 9 field options Also have discount coupon |
Dropdown | Yes | Not Applicable | Yes |
Radio | Yes | Not Applicable | Yes |
Checkbox | Yes | Not Applicable | Yes |
Emoji | Yes | Not Applicable | No |
Thumbs up or down | Structured for case specific | Not Applicable | No |
Text | Yes | Not Applicable | Yes |
Multiline | Yes | Not Applicable | Yes |
Image Link | Structured for case specific | Not Applicable | Yes |
Date picker | Yes | Not Applicable | Yes |
Time picker | Yes | Not Applicable | Yes |
Phone number | Yes | Not Applicable | Yes |
Single chip | Yes | Not Applicable | No |
Multichip | Yes | Not Applicable | No |
Star Rating | Yes | Not Applicable | No |
Nps Rating | Yes | Not Applicable | No |
Feature | Mailmodo | campaignmonitor | klaviyo |
---|---|---|---|
Dynamic segments | Yes | Yes | |
Static segments | Yes | No | |
Segment on basis of campaign activity | Yes | Yes | |
Pre-built segments | based on engagement | No | |
Contact-level campaign data | Yes | Yes | |
Add contacts via | Manually, CSV, API, Apps, CRM, etc. | File import, copy and paste contact's details |
Feature | Mailmodo | campaignmonitor | klaviyo |
---|---|---|---|
Triggered | Yes | Yes | No, but possible by automations |
Bulk | Yes | Yes | Yes |
AB testing subject line | Yes | Yes | Yes |
Sending Schedule | Supports email sending by send now, schedule later and fragmented scheduling | Send and Schedule are two different options | Send and Schedule(at a particular time or over a time period) are two different options |
Fragmented/Batch Scheduling | Yes | No | Yes |
Send time optimization | Yes | No | No |
Feature | Mailmodo | campaignmonitor | klaviyo |
---|---|---|---|
Opens | Yes | Yes, last open time | |
Clicks | Yes | Yes, last clicked time | |
CTOR | Yes | No | |
Submissions | Yes | No | |
Bounces | Yes | Yes | |
Blocked | Yes | No | |
Unsubscribe | Yes | Yes | |
Spam complaints | Yes | Yes | |
Forwards | Yes | No | |
Device usage | Yes | Yes | |
Email clients | Yes | Yes | |
Link click tracking | Yes | Yes | |
Click heatmap | Yes | No | |
Custom analytics dashboard | No, upcoming | No | |
Graphical rep | No | Yes |
Feature | Mailmodo | campaignmonitor | klaviyo |
---|---|---|---|
Journey Advancement | Basic email handling and webhooks available | Basic email handling with very limited trigger and automations | Basic email handling with very limited trigger and actions |
Drag & drop journey builder | Yes | No | No |
Trigger options | 12 trigger options and 5 Categories of start point
| 8 trigger options
| 4 trigger options
|
Rules/Conditions | 9 Rules
| 5 Rules
| 3 Rules
|
Actions | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey | 2 actions Email, Delay | 5 Actions Email, SMS, Update profile property, notification, webhook |
Limitations | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger | Only one trigger point and limited actions | Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually. |
Web/App/External event triggers | Yes | Yes | Yes |
CRM triggers | Yes | Yes | Yes |
Pre-made email flows | No | Yes, aka work flow guides | Yes, 10 flows available |
Email flows Inspiration | Yes, have a dedicated industry wise research to send engaging drips. | No | No |
Feature | Mailmodo | campaignmonitor | klaviyo |
---|---|---|---|
Dynamic data | Yes | Yes, but complex | Yes |
Spam testing | No | Yes | No |
Integrations | 21 integrations More details. | 107 Integrations More details. | 325 integrations [More details.] (https://www.klaviyo.com/features/integration/) |
Drag and drop | Yes | Yes | Yes |
Transactional emails | Yes | Yes | No |
Content optimization | No | No | No |
REST API | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. | Yes Has email, campaign and journey level APIs Refer this page to understand in detail. |
Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.
Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.
Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom
Send bulk transactional AMP emails using API & webhook triggers based on user behaviors.
Segment users based on attributes or past campaign activities like Open, Click & Form Submissions
Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails
Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team
Mailmodo helps you use AMP emails without any developer or designers help.
Get amazing inbox placement with concierge support
Get amazing inbox placement with concierge support
Get amazing inbox placement with concierge support
“We saw a massive 250% increase in responses to our NPS survey emails. Our users loved the email as it enabled them to share their thoughts with us without even getting redirected once.”
“We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Our campaigns saw a visible increase in numbers.”
“With Mailmodo’s fragmented batch scheduling, controlling the size of each batch of recipients was possible and open rates shot up from 12% to 38%”
You can create an account for free to try Campaign Monitor and send an email campaign to five contacts. If you exceed the contact limit, you will have to buy the paid plan starting from $9/month, where you can send emails to 500 contacts. For a more affordable alternative, you can consider using Mailmodo.
Campaign Monitor is not HIPAA compliant. Although they’ve signed a Business Associate Agreement (BAA), Campaign Monitor won't allow you to utilize their service to send emails containing Protected Health Information (PHI). If you’re looking for a HIPAA compliant ESP, consider using Mailmodo.
Subscribers have frequently expressed frustration with Campaign Monitor for its high spam rates and occasionally blocked servers. Use Mailmodo if you want a higher deliverability rate. We assist clients with domain warming, stop spammers, and provide advice on increasing deliverability rates.
Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.
Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.
Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.