Is klaviyo pricing worth it?
For many businesses, Klaviyo pricing may be worth it. The platform's advanced automation features allow businesses to create more targeted and personalized campaigns, which can result in higher engagement and conversion rates. Additionally, Klaviyo integrates with a wide range of other marketing and e-commerce tools, making it a powerful all-in-one marketing solution. However, it is important to consider its drawbacks as well, in terms of pricing, to properly analyze whether it is worth it for your business.
The cost of Klaviyo can vary depending on the size of your email list and the features you need. The platform offers a range of pricing tiers based on the number of contacts you have, starting at $20 per month for up to 500 contacts and increasing to $1,700 per month for up to 200,000 contacts. For larger businesses with even more contacts, Klaviyo offers custom pricing options. Businesses with a smaller email list may find the pricing relatively expensive compared to other email marketing tools.
Klaviyo's advanced features and customization options may be overwhelming for some businesses that do not require such advanced automation capabilities, making it unnecessary for them to pay for these features. Additionally, because Klaviyo offers many advanced features and customizations, it may take some time and resources for businesses to fully learn how to use the platform effectively, which could increase the cost of using the platform. It is also worth noting that Klaviyo does not offer A/B testing for email campaigns in its basic pricing plan, which could be a drawback for businesses that rely heavily on testing and optimization to improve their email marketing performance.
Lastly, While Klaviyo offers email and chat support, phone support is only available for certain pricing tiers, which could be a disadvantage for businesses that prefer to receive immediate assistance.
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Updates in Klaviyo pricing
This is the recent revised pricing plans of Klaviyo.
| Number of contacts | Free | Email and SMS | |
|---|---|---|---|
| 250 | $0/month + upto 500 monthly emails + 150 free monthly SMS/MMS credits | - | - |
| 2.5k - 3k | NA | $70/mo | $85/mo |
| 5k - 5.5k | NA | $110/mo | $125/mo |
| 6.5k - 10k | NA | $150/mo | $165/mo |
| 15k-20k | NA | $375/mo | $390/mo |
| 45k - 50k | NA | $720/mo | $735/mo |
| 70 - 75k | NA | $1070/mo | $1085/mo |
| 95k - 100k | NA | $1380/mo | $1395/mo |
| 105k - 110k | NA | $1495/mo | $1510/mo |
| 125k - 130k | NA | $1725/mo | $1740/mo |
| 135k - 140k | NA | $1840/mo | $1855/mo |
| 150k+ | NA | Custom plan | Custom plan |
Klaviyo brought in new changes to its pricing and plans in July 2022. They introduced changes in their pricing for customers on the higher tiers of their email plans, and increased the pricing for their SMS plans to accommodate higher carrier costs. They also introduced a new tier called ‘Klaviyo One’ for larger brands and their requirements and removed the feature of unlimited email sends for all their plans. These changes, although not drastic, are important to note to make an informed decision on choosing the right plan as well as service provider for your company.
Verdict
The decision on whether Klaviyo pricing is worth it depends on the specific needs and budget of each business. While Klaviyo offers advanced automation, personalization, and integration capabilities, it may be relatively expensive for businesses with a smaller email list, and the complexity of the platform may require additional time and resources to learn how to use effectively. However, for businesses that prioritize these features, Klaviyo's pricing may be worth the investment.
