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Campaign Monitor Vs Drip - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Campaign Monitor vs Drip, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Campaign Monitor compares with Drip

Here’s a summary and non-biased comparison between Campaign Monitor and Drip on the basis of email marketing features

Email editing and creation

Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only.

Provides a visual builder and text/HTML editor. Editor can create HTML emails only

Automation

Automations have basic email handling cabability along conditions to perform basic email marketing.

Automations have restricted email handling cabability along conditions to perform basic logics. Webhooks are missing and lacks external platform connectivity which is generally expected

Integration

107 integrations

217 integrations

Transactional emails

Yes

Not available

Ease of Access

Basic email marketing software with every other requirement but lacks at places where we expect automation triggered from 3rd party. Also, creating email editing capability is low

Ecommerce focused email and SMS marketing software. Feels like it is missing major functionalities too

Customer Support

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support

Email Support, Phone Support, In-App dedicated support, Customer Support

Interactive emails

No

No

Other marketing features

Has the following tools on marketing: - Signup forms for pages. - SMS marketing

Has the following tools on marketing: - Signup forms for pages - SMS marketing

Drive conversion with interactive emails

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Not sure yet?

How about an email marketing platform that can provide ~3X lift to your email performance?

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Think better email deliverability.

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Higher open rates.

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Better email conversion..

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More growth

Sounds too good to be a real tool? Well, here’s the best part. This exists.

Meet Mailmodo, improving email conversions one email at a time

Fix all your email marketing problems and convert it into your most powerful growth channel.

Managed deliverability

Get amazing inbox placement with concierge support

Affordable pricing

Scale your email marketing with an affordable and easy pricing

Reliable customer support

Get human support whenever you need including onboarding and migration customer support

Here’s how Mailmodo compares to both Drip & Campaign Monitor

FeatureMailmodocampaignmonitordrip
Trial Period

21 days on all plans

Using free trial, one can send campaigns to up to 5 people

Has 14 days trial plan

Customer support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalied kick off call and onboarding manager too

Email Support, Phone Support, Deliverability support, Help center, Training videos, Email academy

Email Support, Phone Support, Help center

Account activation

Generally email verification is done. 2-factor authentication can be configured manually

Email verification

No verification

Onboarding form

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user

Onboarding form requires:

  • Who will use this account?

  • Approximately how many employees work at your organization?

  • What best describes your level of experience using email marketing software?

  • Have you used Campaign Monitor before?

  • What best describes your role in the organization?

  • What best describes your role in the organization?

  • Approximately how many subscribers do you need to import?

  • And what best describes your organization?

  • Select the most important goals you want to achieve with Campaign Monitor

Onboarding form requires:

  • First name of the user
  • Last name of the user
  • Company name of the user
  • Website URL of the company
  • How many contacts do you have?
  • What ecommerce platform powers your store?
  • Default From name
  • Default From email
  • Address of the company
Product education
  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)

No education but redirects from dashboard to section based on requirement

Prompts to import contacts, send first campaign and adding code snippet to website

Product theme

Light theme

Light theme

Light theme

FeatureMailmodocampaignmonitordrip
In-product templates

67 and growing templates

120 and growing templates

48 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

No inspiration gallery

Inspirational Templates count

200+ templates

108 templates

Not applicable

FeatureMailmodocampaignmonitordrip
AMP email creation

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

No

No

Whitelisting support

Provides dedicated whitelisting support

No

No

Automatic HTML fallback

Yes

Yes

Yes

Customize HTML fallback

Allows customization for manual inputs

Yes

Yes

Sending AMP emails

Yes

No

No

FeatureMailmodocampaignmonitordrip
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Email Dimensions

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Have fixed width of 600 px

Have a width from 100-600 px

Pre-made layouts

12 variations of layouts to select from

4 layout to select from - Newsletter, Welcome, Annoucements and Update

4 variations of layouts to select from

Pre-made blocks/modules
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers

Not Applicable

Not applicable

Ability to save & reuse blocks

Can save any layout block

Not Applicable

Can save any layout block and element

Design Options

Common options like pading, email body and email bg color options are provided

Common options like email bg color options are provided but email padding doesn't exist

Common options like email bg color options are provided but for section instead of the whole email

Supported Email Fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.

Total 37 fonts

Total 40 fonts

If non-standard font is used

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

No prompt

No prompt

Template preview

HTML and AMP are displayed together with toggle between desktop and mobile screens

Only HTML email with side by side display of desktop and mobile screens

Only HTML email with side by side display of desktop, tablet and mobile screens

Template testing

HTML and AMP versions are different, supports unlimited testing

Only HTML and supports unlimited testing.

Only HTML. Supports unlimited testing.

Adding custom HTML code

No

No

No

Rich text editor

Yes

No

FeatureMailmodocampaignmonitordrip
Interactive AMP widgets

16 AMP elements

No AMP elements

No AMP elements

Carousel/Image Carousel

Yes

No

No

Accordion

No

No

No

Basic Event invitation

Yes,with forms

No

No

Add to calendar

Yes

No

No

Calendly

Yes

No

No

Zoom Webinar

Yes

No

No

Shopify Card Abandoment

Yes

No

No

Shopify Product Recommendation

Yes

No

No

Poll

Yes

No

No

Live Price Ticker

Yes

No

No

Star Rating

Yes

No

No

NPS Rating

Yes

No

No

Thumbs up or down

Yes

No

No

Emoji Rating

Yes

No

No

Chip selection

Yes

No

No

Spin the Wheel

Yes

No

No, but present in subscription forms

Quiz

Yes

No

No

Gokwik

Yes

No

No

Form

Yes

No

Yes, has website subscription forms

Star Rating

Yes

No

No

Thumbs up or down

Yes

No

No

FeatureMailmodocampaignmonitordrip
Thumbs up or down

Structured for case specific

Not Applicable

No

Star Rating

Yes

Not Applicable

No

Form Submission capture

Automatic collection and storage of form submission data. Export options available

Not Applicable

Collects form submission data as contacts from websites

Conditional forms

Yes

Not Applicable

Not Applicable

Step wise forms

Yes

Not Applicable

Not Applicable

Hidden field

No

Not Applicable

Not Applicable

Form fields

15 field options

Not Applicable

9 field options Also have spin the wheel

Dropdown

Yes

Not Applicable

Yes

Radio

Yes

Not Applicable

Yes

Checkbox

Yes

Not Applicable

Yes

Emoji

Yes

Not Applicable

No

Thumbs up or down

Structured for case specific

Not Applicable

No

Text

Yes

Not Applicable

Yes

Multiline

Yes

Not Applicable

Yes

Image Link

Structured for case specific

Not Applicable

Yes

Date picker

Yes

Not Applicable

Yes

Time picker

Yes

Not Applicable

Yes

Phone number

Yes

Not Applicable

Yes

Single chip

Yes

Not Applicable

No

Multichip

Yes

Not Applicable

No

Star Rating

Yes

Not Applicable

No

Nps Rating

Yes

Not Applicable

No

FeatureMailmodocampaignmonitordrip
Dynamic segments

Yes

Yes

Static segments

Yes

No

Segment on basis of campaign activity

Yes

Yes

Pre-built segments

based on engagement

Yes

Contact-level campaign data

Yes

Yes

Add contacts via

Manually, CSV, API, Apps, CRM, etc.

Add single contact, Paste email list, CSV File import, Mailchimp data import tool

FeatureMailmodocampaignmonitordrip
Triggered

Yes

Yes

No, but possible by automations

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Supports email sending by send now, schedule later and fragmented scheduling

Send and Schedule are two different options

Send and Schedule are two different options

Fragmented/Batch Scheduling

Yes

No

No

Send time optimization

Yes

No

No

FeatureMailmodocampaignmonitordrip
Opens

Yes

Yes

Clicks

Yes

Yes

CTOR

Yes

No

Submissions

Yes

No

Bounces

Yes

No

Blocked

Yes

No

Unsubscribe

Yes

Yes

Spam complaints

Yes

No

Forwards

Yes

No

Device usage

Yes

No

Email clients

Yes

No

Link click tracking

Yes

No

Click heatmap

Yes

No

Custom analytics dashboard

No, upcoming

No

Graphical rep

No

No

FeatureMailmodocampaignmonitordrip
Journey Advancement

Basic email handling and webhooks available

Basic email handling with very limited trigger and automations

Basic email handling with very limited trigger and actions

Drag & drop journey builder

Yes

No

No, click based journey builder

Trigger options

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

8 trigger options

  • Welcome Journey
  • Subscriber joins the list
  • An action in your online store
  • Subscriber exits a segment
  • Subscriber enters a segment
  • A date
  • An anniversary of a date
  • RSS workflow

4 trigger options

  • When a tag is applied to a person's profile
  • When a person clicks a link on your site or in an email
  • When a person submits a form on your site and when a person enters a segment
Rules/Conditions

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

5 Rules

  • Condition
  • Subscriber details
  • Segment membership
  • Journey activity
  • Custom fields
  • Campaign activity

5 Rules

  • Decision
  • Parallel paths
  • Goal
  • Delay
  • Split test
  • Exit
Actions

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

2 actions

Email, Delay

16 Actions

Actions are dependent on 9 different platforms. While most integrations work as a simple API/webhook, i.e., to PUSH or PULL data

Limitations

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Only one trigger point and limited actions

Lacking webhooks and API. Also external triggers are limited

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

Yes

No

Pre-made email flows

No

Yes, aka work flow guides

Yes, 40 flows available

Email flows Inspiration

Yes, have a dedicated industry wise research to send engaging drips.

No

Yes, 20 workflows available More details.

FeatureMailmodocampaignmonitordrip
Dynamic data

Yes

Yes, but complex

Yes

Spam testing

No

Yes

No

Integrations

21 integrations More details.

107 Integrations More details.

217 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

Yes

Yes

No

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Yes Has email, campaign and journey level APIs Refer this page to understand in detail.

Yes, has shopper activity Refer this page to understand in detail.

Mailmodo is your one-stop email marketing need

Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.

Visual Journey Builder

Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.

Easy Integrations

Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom

Transactional emails

Send bulk transactional AMP emails using API & webhook triggers based on user behaviors.

Contact List Management

Segment users based on attributes or past campaign activities like Open, Click & Form Submissions

Complete Email Analytics

Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails

High Deliverability

Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team

Do more with emails - bring in the interactive email experience

Mailmodo helps you use AMP emails without any developer or designers help.

No redirects

Get amazing inbox placement with concierge support

Unique email experience

Get amazing inbox placement with concierge support

Higher conversions

Get amazing inbox placement with concierge support

emails

Many folks have migrated from Mailmchimp to Mailmodo and seen amazing results

“We saw a massive 250% increase in responses to our NPS survey emails. Our users loved the email as it enabled them to share their thoughts with us without even getting redirected once.”

Subhash Dash

Subhash Dash

Razorpay

“We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Our campaigns saw a visible increase in numbers.”

Ridhima Achaliya

Ridhima Achaliya

Traya

“With Mailmodo’s fragmented batch scheduling, controlling the size of each batch of recipients was possible and open rates shot up from 12% to 38%”

Pragya Choudhary

Pragya Choudhary

Project Pro

What product experts say about Mailmodo?

Companies trust us

Are you still confused about which platform is the right one for you?

Talk to our email experts and find the best solution for your brand. On the house.

Frequently asked questions

You can create an account for free to try Campaign Monitor and send an email campaign to five contacts. If you exceed the contact limit, you will have to buy the paid plan starting from $9/month, where you can send emails to 500 contacts. For a more affordable alternative, you can consider using Mailmodo.

Campaign Monitor is not HIPAA compliant. Although they’ve signed a Business Associate Agreement (BAA), Campaign Monitor won't allow you to utilize their service to send emails containing Protected Health Information (PHI). If you’re looking for a HIPAA compliant ESP, consider using Mailmodo.

Subscribers have frequently expressed frustration with Campaign Monitor for its high spam rates and occasionally blocked servers. Use Mailmodo if you want a higher deliverability rate. We assist clients with domain warming, stop spammers, and provide advice on increasing deliverability rates.

You can use Drip for free for 14 days. Their free trial restricts you from sending unlimited emails, though. If you’re keen to access unlimited email templates, advanced reporting and automation features, we suggest considering Drip alternatives like Mailmodo. Mailmodo has affordable pricing plans.

Drip has a low number of integrations and limited reporting features. If you’re looking for a full-stack email marketing solution to measure campaign metrics such as open rates, click rates, submissions, and bounces using a visual reporting dashboard and get access to A/B testing and exporting analytics data, consider using Drip alternatives like Mailmodo.

Getting the automation feature to work well in Drip requires some practice because it's a complex and cluttered platform. If you’re looking for an intuitive and user-friendly email automation platform, consider using Drip alternatives like Mailmodo. Build custom journeys, use ready-made workflows, and trigger them from anywhere with Mailmodo.

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Drip alternative