Is Drip pricing worth it?
Drip is an email service provider that offers marketing automation tools for businesses. The company's pricing structure has both advantages and disadvantages, which businesses should consider before deciding whether Drip is the right provider for them.
One of the main advantages of Drip's pricing is that it is based on the number of subscribers a business has. Businesses can start with a lower cost and only pay more as their subscriber list grows.
Another advantage of Drip's pricing is that it includes all of the features and functionality of the platform, regardless of the plan. This means that businesses can access advanced automation features, such as workflow automation, personalization, and tagging, without having to pay extra for additional features or add-ons.
However, one potential disadvantage of Drip's pricing is that it may be more expensive than other email marketing providers, especially for businesses with a large subscriber list. The cost of Drip's plans increases as the number of subscribers grows, which could be a challenge for businesses with limited resources.
Another drawback with Drip's pricing is its deliverability. While Drip offers advanced automation and personalization features, its email deliverability rates may not be as high as some other email marketing providers. This means that businesses may experience lower open and click-through rates, which could ultimately impact their revenue and ROI. Additionally, Drip's pricing may also be unjustified by its customer support. While Drip offers a knowledge base and community forum, its customer support may not be as responsive or helpful as some other email marketing providers.
In conclusion, the pricing structure based on the number of subscribers is a positive feature, allowing businesses to start with a lower cost and only pay more as their subscriber list grows. However, the cost of Drip's plans may be a disadvantage for businesses with limited resources, and the deliverability and customer support issues could also prove to be disadvantageous for users.
Updates in Drip pricing
This is the recent revised pricing plans of Drip.
| Contacts | Drip |
|---|---|
| 10,000 | $154/mo |
| 20,000 | $289/mo |
| 40,000 | $609/mo |
| 100,000 | $1199/mo |
| 300,000 | Custom quote |
In 2019, Drip updated its pricing structure to introduce a new "Essentials" plan and increase the cost of its existing plans. The new plan offered a lower-priced option for businesses with smaller email lists but with limited functionality. The existing plans were also adjusted to reflect the increased cost of the platform's advanced features.
The pricing update caused some frustration among Drip's existing customers, who felt that the increased costs were not justified. Some customers also noted that the new "Essentials" plan was too limited in its features and did not provide enough value for the cost.
However, the pricing update also had some positive effects for users, as it allowed Drip to invest in improving its platform and customer support. Drip also introduced new features and integrations, which helped to further differentiate its platform from other email marketing providers.
“The @getdrip price hike fiasco makes you realize how easy it really is to mess up saas pricing."
Verdict
In summary, Drip's pricing has both pros and cons. Its pricing structure based on the number of subscribers is advantageous, allowing businesses to start with a lower cost and scale up as their subscriber list grows. However, Drip's plans may be more expensive than other email marketing providers, and the lack of a free or lower-tiered plan may be a disadvantage for businesses with a small subscriber list. Ultimately, businesses should carefully consider their needs and budget before deciding whether Drip's pricing is right for them.
