ActiveCampaign Vs Drip - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs Drip, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How ActiveCampaign compares with Drip

Here’s a summary and non-biased comparison between ActiveCampaign and Drip on the basis of email marketing features


Email editing and creation	Provides a visual, HTML and text editor. Editor can create HTML emails only.	Provides a visual builder and text/HTML editor. Editor can create HTML emails only
Automation	Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp.	Automations have restricted email handling cabability along conditions to perform basic logics. Webhooks are missing and lacks external platform connectivity which is generally expected
Integration	926 integrations.	217 integrations
Transactional emails	Available with Postmark.	Not available
Ease of Access	Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion.	Ecommerce focused email and SMS marketing software. Feels like it is missing major functionalities too
Customer Support	Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users.	Email Support, Phone Support, In-App dedicated support, Customer Support
Interactive emails	No.	No
Other marketing features	Has the following marketing tools: - Signup form builder - SMS marketing - Landing pages builder - Site tracking for pages - Sales CRM and lead scoring tool	Has the following tools on marketing: - Signup forms for pages - SMS marketing

Read ActiveCampaign review

Drive conversion with interactive emails

Not sure yet?

How about an email marketing platform that can provide ~3X lift to your email performance?

Think better email deliverability.

Higher open rates.

Better email conversion..

More growth

Sounds too good to be a real tool? Well, here’s the best part. This exists.

Meet Mailmodo, improving email conversions one email at a time

Fix all your email marketing problems and convert it into your most powerful growth channel.

Managed deliverability

Get amazing inbox placement with concierge support

Affordable pricing

Scale your email marketing with an affordable and easy pricing

Reliable customer support

Get human support whenever you need including onboarding and migration customer support

Here’s how Mailmodo compares to both Drip & ActiveCampaign

Feature	Mailmodo	activecampaign	drip
Trial Period	21 days on all plans	Has 14 days trial plan	Has 14 days trial plan
Customer support	Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalied kick off call and onboarding manager too	Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users	Email Support, Phone Support, Help center
Account activation	Generally email verification is done. 2-factor authentication can be configured manually	2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email	No verification
Onboarding form	Onboarding form requires: First name of the user Reason for using Mailmodo as a tool Total number of emails or subscribers Phone number of the user	Onboarding form requires: Name of the user. Phone number of the user. How many contacts/prospects do you have? How many employees do you have? What industry is your business in? What email service or marketing automation provider do you currently use?	Onboarding form requires: First name of the user Last name of the user Company name of the user Website URL of the company How many contacts do you have? What ecommerce platform powers your store? Default From name Default From email Address of the company
Product education	Stepwise instructions(basic and advanced) are provided to send out the first email. Team provides demo on-demand. Also have dedicated course(Email Marketing Masterclass)	Prompts for migration request, add some contacts or automations	Prompts to import contacts, send first campaign and adding code snippet to website
Product theme	Light theme	Light theme	Light theme

Feature	Mailmodo	activecampaign	drip
In-product templates	67 and growing templates	237 and growing templates	48 and growing templates
Has a template inspiration gallery	Yes, free inspiration gallery	Yes, free inspiration gallery	No inspiration gallery
Inspirational Templates count	200+ templates	58 templates	Not applicable

Feature	Mailmodo	activecampaign	drip
AMP email creation	Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge	No	No
Whitelisting support	Provides dedicated whitelisting support	No	No
Automatic HTML fallback	Yes	No	Yes
Customize HTML fallback	Allows customization for manual inputs	No	Yes
Sending AMP emails	Yes	No	No

Feature	Mailmodo	activecampaign	drip
Template editor	Can create from scratch or select template from library	Can create from scratch or select template from library	Can create from scratch or select template from library
Template building fuctionality	Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button	Elements can be dragged and dropped anywhere within the email	Double click element drop style. Select element to be placed on first click. Then click again to drop it any where within the email
Email Dimensions	3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email	Have a fixed width of 650 px	Have a width from 100-600 px
Pre-made layouts	12 variations of layouts to select from	7 variations of layouts to select from	4 variations of layouts to select from
Pre-made blocks/modules	12 Headers 54 Content Cards 14 Gallery 13 CTAs 29 Forms 15 Product Cards 12 Footers	Not applicable	Not applicable
Ability to save & reuse blocks	Can save any layout block	Can save any layout block and element	Can save any layout block and element
Design Options	Common options like pading, email body and email bg color options are provided	Common options like padding, email body and email bgcolor options are available	Common options like email bg color options are provided but for section instead of the whole email
Supported Email Fonts	Total 46 fonts 11 email safe fonts 24 web safe fonts 11 web fonts.	Total 46 fonts 10 standard 10 non-standard fonts.	Total 40 fonts
If non-standard font is used	Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported	Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead	No prompt
Template preview	HTML and AMP are displayed together with toggle between desktop and mobile screens	HTML and text email preview on desktop screen	Only HTML email with side by side display of desktop, tablet and mobile screens
Template testing	HTML and AMP versions are different, supports unlimited testing	Only HTML, can send unlimited test emails	Only HTML. Supports unlimited testing.
Adding custom HTML code	No	Yes	No
Rich text editor	Yes	Yes

Feature	Mailmodo	activecampaign	drip
Interactive AMP widgets	16 AMP elements	No AMP elements	No AMP elements
Carousel/Image Carousel	Yes	No	No
Accordion	No	No	No
Basic Event invitation	Yes,with forms	No	No
Add to calendar	Yes	No	No
Calendly	Yes	No	No
Zoom Webinar	Yes	No	No
Shopify Card Abandoment	Yes	No	No
Shopify Product Recommendation	Yes	No	No
Poll	Yes	No	No
Live Price Ticker	Yes	No	No
Star Rating	Yes	No	No
NPS Rating	Yes	No	No
Thumbs up or down	Yes	No	No
Emoji Rating	Yes	No	No
Chip selection	Yes	No	No
Spin the Wheel	Yes	No	No, but present in subscription forms
Quiz	Yes	No	No
Gokwik	Yes	No	No
Form	Yes	No, has website subscription forms	Yes, has website subscription forms
Star Rating	Yes	No	No
Thumbs up or down	Yes	No	No

Feature	Mailmodo	activecampaign	drip
Thumbs up or down	Structured for case specific	No	No
Star Rating	Yes	No	No
Form Submission capture	Automatic collection and storage of form submission data. Export options available	Collects form submission data as contacts from websites	Collects form submission data as contacts from websites
Conditional forms	Yes	No	Not Applicable
Step wise forms	Yes	No	Not Applicable
Hidden field	No	No	Not Applicable
Form fields	15 field options	5 field options	9 field options Also have spin the wheel
Dropdown	Yes	No	Yes
Radio	Yes	No	Yes
Checkbox	Yes	Yes	Yes
Emoji	Yes	No	No
Thumbs up or down	Structured for case specific	No	No
Text	Yes	Yes	Yes
Multiline	Yes	Yes	Yes
Image Link	Structured for case specific	Yes	Yes
Date picker	Yes	No	Yes
Time picker	Yes	No	Yes
Phone number	Yes	Yes	Yes
Single chip	Yes	No	No
Multichip	Yes	No	No
Star Rating	Yes	No	No
Nps Rating	Yes	No	No

Feature	Mailmodo	activecampaign	drip
Dynamic segments	Yes	Yes	Yes
Static segments	Yes	No	No
Segment on basis of campaign activity	Yes	Yes	Yes
Pre-built segments	based on engagement	Yes	Yes
Contact-level campaign data	Yes	Yes	Yes
Add contacts via	Manually, CSV, API, Apps, CRM, etc.	Add single contact, copy and paste, import from file, import from external apps	Add single contact, Paste email list, CSV File import, Mailchimp data import tool

Feature	Mailmodo	activecampaign	drip
Triggered	Yes	Yes, for RSS feed	No, but possible by automations
Bulk	Yes	Yes	Yes
AB testing subject line	Yes	Yes	Yes
Sending Schedule	Supports email sending by send now, schedule later and fragmented scheduling	Send and Schedule are two different options	Send and Schedule are two different options
Fragmented/Batch Scheduling	Yes	No	No
Send time optimization	Yes	No	No

Feature	Mailmodo	activecampaign	drip
Opens	Yes	Yes	Yes
Clicks	Yes	Yes	Yes
CTOR	Yes	No	No
Submissions	Yes	No	No
Bounces	Yes	Yes	No
Blocked	Yes	No	No
Unsubscribe	Yes	Yes	Yes
Spam complaints	Yes	No	No
Forwards	Yes	Yes	No
Device usage	Yes	No	No
Email clients	Yes	Yes	No
Link click tracking	Yes	Yes	No
Click heatmap	Yes	No	No
Custom analytics dashboard	No, upcoming	No	No
Graphical rep	No	Yes	No

Feature	Mailmodo	activecampaign	drip
Journey Advancement	Basic email handling and webhooks available	Basic email handling with very limited trigger and actions	Basic email handling with very limited trigger and actions
Drag & drop journey builder	Yes	No, click based journey builder	No, click based journey builder
Trigger options	12 trigger options and 5 Categories of start point Manual Trigger Specific Contacts Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date AMP activities Form Submission Custom events Occurence of an event External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit	28 trigger options Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed.	4 trigger options When a tag is applied to a person's profile When a person clicks a link on your site or in an email When a person submits a form on your site and when a person enters a segment
Rules/Conditions	9 Rules Campaign Activities: Opened, Clicked, Submitted Advanced Conditions: Contact property, List/Segment membership Delay: Wait for a time period, Wait till specific time, Wait for an event	103 Rules Sending options: Send an email, send a site message, send an SMS, send a notification email, send a transactional email, send a 1:1 email. Contacts: Subscribe, unsubscribe, convert, update a contact, add a tag, remove a tag, add a note, add to facebook custom audience, remove from facebook custom audience, adjust a contact score. CRM: Add a deal, update a title, update a status, update a deal owner, update a value, update a stage, update a custom field stage, update an account field, add an account note, add an account owner, send a 1:1 email, add a deal task, complete a task, adjust a deal score, add contact to account. Salesforce: Create a account in Salesforce, create a lead in Salesforce. CX Apps.	5 Rules Decision Parallel paths Goal Delay Split test Exit
Actions	6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey	10 Actions Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math.	16 Actions Actions are dependent on 9 different platforms. While most integrations work as a simple API/webhook, i.e., to PUSH or PULL data
Limitations	Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger	Webhook and API triggers are missing	Lacking webhooks and API. Also external triggers are limited
Web/App/External event triggers	Yes	Yes	Yes
CRM triggers	Yes	Yes	No
Pre-made email flows	No	Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish.	Yes, 40 flows available
Email flows Inspiration	Yes, have a dedicated industry wise research to send engaging drips.	No	Yes, 20 workflows available More details.

Feature	Mailmodo	activecampaign	drip
Dynamic data	Yes	Yes	Yes
Spam testing	No	No	No
Integrations	21 integrations More details.	926 integrations.More Details.	217 integrations More details.
Drag and drop	Yes		Yes
Transactional emails	Yes	Yes	No
REST API	Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.	Yes Has in depth details in every column Refer this page to understand in details.	Yes, has shopper activity Refer this page to understand in detail.

Mailmodo is your one-stop email marketing need

Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.

Visual Journey Builder

Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.

Easy Integrations

Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom

Transactional emails

Send bulk transactional AMP emails using API & webhook triggers based on user behaviors.

Contact List Management

Segment users based on attributes or past campaign activities like Open, Click & Form Submissions

Complete Email Analytics

Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails

High Deliverability

Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team

Do more with emails - bring in the interactive email experience

Mailmodo helps you use AMP emails without any developer or designers help.

No redirects

Get amazing inbox placement with concierge support

Unique email experience

Get amazing inbox placement with concierge support

Higher conversions

Get amazing inbox placement with concierge support

Many folks have migrated from Mailmchimp to Mailmodo and seen amazing results

“We saw a massive 250% increase in responses to our NPS survey emails. Our users loved the email as it enabled them to share their thoughts with us without even getting redirected once.”

Subhash Dash

Razorpay

“We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Our campaigns saw a visible increase in numbers.”

Ridhima Achaliya

Traya

“With Mailmodo’s fragmented batch scheduling, controlling the size of each batch of recipients was possible and open rates shot up from 12% to 38%”

Pragya Choudhary

Project Pro

What product experts say about Mailmodo?

Companies trust us

Are you still confused about which platform is the right one for you?

Talk to our email experts and find the best solution for your brand. On the house.

Frequently asked questions

ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.

According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.

Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.

You can use Drip for free for 14 days. Their free trial restricts you from sending unlimited emails, though. If you’re keen to access unlimited email templates, advanced reporting and automation features, we suggest considering Drip alternatives like Mailmodo. Mailmodo has affordable pricing plans.

Drip has a low number of integrations and limited reporting features. If you’re looking for a full-stack email marketing solution to measure campaign metrics such as open rates, click rates, submissions, and bounces using a visual reporting dashboard and get access to A/B testing and exporting analytics data, consider using Drip alternatives like Mailmodo.

Getting the automation feature to work well in Drip requires some practice because it's a complex and cluttered platform. If you’re looking for an intuitive and user-friendly email automation platform, consider using Drip alternatives like Mailmodo. Build custom journeys, use ready-made workflows, and trigger them from anywhere with Mailmodo.