ActiveCampaign Vs Mailchimp Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs Mailchimp, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How ActiveCampaign compares with Mailchimp
Here’s a summary and non-biased comparison between ActiveCampaign and Mailchimp on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a visual, HTML and text editor. Editor can create HTML emails only. | Provides 2 WYSIWYG editors, Standard and AI based, both of which create only HTML emails |
| Automation | Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp. | Visual journey builder with templates. Automations have advanced Zapier like capability to interlink apps with 3 trigger points |
| Integration | 926 integrations. | 320 native integrations including Zapier, Make, etc. |
| Transactional emails | Available with Postmark. | Not included within the marketing emails plans. Need to buy a different plan |
| Ease of Access | Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion. | Pretty hard marketing solution to learn as the UI/UX is super complicated |
| Customer Support | Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users. | Email & chat support only |
| Interactive emails | No. | Not supported |
| Other marketing features | Has the following marketing tools: ○ Signup form builder ○ SMS marketing ○ Landing pages builder ○ Site tracking for pages ○ Sales CRM and lead scoring tool | ○ Multivariate testing Following are available on a separate plan ○ Websites builder for landing pages ○ Online stores/website builder for ecommerce ○ Digital Ads for facebook, instagram and the web |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Mailchimp, ActiveCampaign, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | activecampaign | mailchimp | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Email Dimensions | Have a fixed width of 650 px | Have fixed width(600 px, for classic and 660 px, for new) | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 7 variations of layouts to select from | In classic email editor, we have 9 basic layout of which 5 are featured. In new AI based email editor, we have 8 blank layouts and 2 Prebuilt layout | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not applicable | NA |
|
| Ability to save & reuse blocks | Can save any layout block and element | NA | Can save any layout block |
| Design Options | Common options like padding, email body and email bgcolor options are available | Common options like email bg color options are provided. In the classic editor, some notible options are Email border and page border. Also have an additional mobile editing too and an in-template preheader(view in browser by default or other alterning text). | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 46 fonts
| For standard builder:
| Total 46 fonts
|
| If non-standard font is used | Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead | In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead No prompt while editing. | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML and text email preview on desktop screen | Only HTML display with toggle between desktop and mobile screens. Also have a inbox display in colloboration with Litmus. | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML, can send unlimited test emails | Only HTML Supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | activecampaign | mailchimp | Mailmodo |
|---|---|---|---|
| In-product templates | 237 and growing templates | 7 templates for AI based (beta) editor | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, aka the marketplace | Yes, free inspiration gallery |
| Inspirational Templates count | 58 templates | 47 total templates, only 5 free for beta - AI, 84 for classic editor | 200+ templates |
| Feature | activecampaign | mailchimp | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | No | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | activecampaign | mailchimp | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | No, but has external web forms that can be linked | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | Yes | Yes |
| Shopify Product Recommendation | No | Yes | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No, but has external web surveys that can be linked | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No, but has external web surveys that can be linked | Yes |
| Gokwik | No | No | Yes |
| Form | No, has website subscription forms | No, but has external web surveys that can be linked | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Collects form submission data as contacts from websites | Mailchimp doesn't have interactive email forms but external web forms and form results are collected and stored in survey section | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | No | Yes |
| Step wise forms | No | No | Yes |
| Hidden field | No | No | No |
| Form fields | 5 field options | No | 15 field options |
| Dropdown | No | No | Yes |
| Radio | No | No | Yes |
| Checkbox | Yes | No | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | Yes | No | Yes |
| Multiline | Yes | No | Yes |
| Image Link | Yes | No | Structured for case specific |
| Date picker | No | No | Yes |
| Time picker | No | No | Yes |
| Phone number | Yes | No | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | activecampaign | mailchimp | Mailmodo |
|---|---|---|---|
| Triggered | Yes, for RSS feed | No, but possible via automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | No | Yes |
| Sending Schedule | Send and Schedule are two different options | Send and Schedule are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | Yes | Yes |
| Send time optimization | No | Yes | Yes |
| Feature | activecampaign | mailchimp | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Add single contact, copy and paste, import from file, import from external apps | Copy & Paste, Upload a file, Import from a service | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | activecampaign | mailchimp | Mailmodo |
|---|---|---|---|
| Drag & drop journey builder | No, click based journey builder | Yes | Yes |
| Trigger options | 28 trigger options Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed. | 35 trigger options and 5 Categories of start point
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 103 Rules
| 4 rules If/else, Percentage split, Wait for trigger, Time delay | 9 Rules
|
| Actions | 10 Actions Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math. | 8 Actions Send email, Send email with survey, Webhook, Group/Ungroup, Tag/Untag, Subscribe, Update contact, Archive contact | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Webhook and API triggers are missing |
| Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish. | Yes, Total 71 inspirations
| No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | activecampaign | mailchimp | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes, also last time for activity is stored | Yes |
| Clicks | Yes | Yes, also last time for activity is stored | Yes |
| CTOR | No | No | Yes |
| Submissions | No | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | No | Yes, abuse report | Yes |
| Forwards | Yes | Yes | Yes |
| Device usage | No | Yes | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes, aka Click performance | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | Yes | No, upcoming |
| Graphical rep | Yes | Yes, aka charts | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | activecampaign | mailchimp | Mailmodo |
|---|---|---|---|
| Trial Period | Has 14 days trial plan | No trial | 21 days on all plans |
| Customer support | Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users | Mailchimp Assistant, Email Support, 24/7 Chat Support, Phone Support, Assisted Onboarding, Dedicated Onboarding | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | 2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Prompts for migration request, add some contacts or automations | Stepwise instructions(basic and advanced) are provided to send out the first email |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | activecampaign | mailchimp | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 926 integrations.More Details. | 320 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | |
| Transactional emails | Yes | No, but can done by automations | Yes |
| REST API | Yes Has in depth details in every column Refer this page to understand in details. | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.
According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.
Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.
Mailchimp costs $0 for 2,000 contacts and 10,000 emails/month with ads. To overcome these limitations, you must buy the paid plan starting at $9.99/month. Mailchimp pricing for nonprofits is no respite either. Mailchimp competitors like Mailmodo, on the other hand, offer full-stack email marketing solutions for a more affordable price. If you're a Mailchimp user, consider making the switch today to send interactive emails to your audience. Mailmodo is the best Mailchimp alternative.
Mailchimp has been around for 20+ years and is very customer-driven. However, according to Mailchimp reviews, their emails keep going to spam despite your domain being authenticated, which makes the platform seem unreliable. The Mailchimp alternatives considered reliable are ESPs like Mailmodo with high domain reputation and low spam rates.
According to the Email Deliverability Report 2022, Mailchimp has an 81% inbox placement rate and a 14% spam rate. The spam rate is high enough to cause low email deliverability.
You can avoid emails going to spam with Mailchimp and achieve better email deliverability with competitors to Mailchimp like Mailmodo, which offers dedicated servers, consultation, and help with your domain warm-up.
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Create & send interactive emails without coding
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