Is Mailchimp pricing worth it?
With a wide range of features and price plans catering to all kinds of businesses, MailChimp is the widely used email marketing platform. Although the platform has a range of pricing plans available to choose from, some users are criticizing MailChimp for its high price compared with other email marketing tools.
MailChimp's price plans are not as simple as those of its competitors. Various factors are taken into account, such as the number of Subscribers and the amount of mail you send each month. Estimating the cost can be difficult sometimes, when considering other factors while choosing MailChimp over other competitors when your business is experiencing exponential growth.
In addition, if you need to use an addon or integration, MailChimp's prices can quickly add up. For example, you must join the Standard plan for $14.99 per month to use MailChimp's Retargeting ad features. However, you need to pay another $20 per month on top of the standard plan in order to use MailChimp's Facebook advertising integration.
Updates in Mailchimp pricing
This is the recent revised pricing plans of MailChimp.
Mailchimp has increased the price by 16% from December 2022 and the drop in its free plan for August 2022, have made it all the more costly. Last month, MailChimp notified its free users that as of March 10th it had added more stringent limitations and the number of subscribers were decreased to 500 users. The increase in the price structure has disappointed many of its users and are looking for more affordable pricing email marketing service providers for catering their growing business.
Only 500 contacts and a thousand emails will be covered by their free plan from March 10, 2023! And the cost of Mailchimp skyrockets when you have a growing email list. Every contact, including the one that has been unsubscribed, is a chargeable contact in Mailchimp. This means you'll have to clean up your mail list all the time in order to keep Mailchimp prices low. Furthermore, they are charged twice for a contact that appears on two lists!
Verdict
Mailchimp is a tool that allows you to create and send behaviorally based messages to the right user base, with over 300 integrations. However, one hurdle is its high subscription costs that could prove to be an obstacle for a number of small businesses with limited budgets.
Finally, MailChimp can be more expensive than some competitors but it's important to remember that the platform has a robust set of features and is easy to use. There are a number of alternatives available that provide more affordable pricing plans if you're budget constrained or don't need all the advanced features provided by MailChimp. Ultimately, the specific needs of your email marketing and budget will determine whether or not it's best for your business.
