ActiveCampaign Vs Moosend Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs Moosend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How ActiveCampaign compares with Moosend

Here’s a summary and non-biased comparison between ActiveCampaign and Moosend on the basis of email marketing features

TL;DRactive_campaign_7de71922e4moosend_a1953aeac3
Email editing and creation

Provides a visual, HTML and text editor. Editor can create HTML emails only.

Provides standard HTML editor.

Automation

Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp.

Automations have numerous triggers to choose from with 4 diffrent conditional steps.

Integration

926 integrations.

85 integrations

Transactional emails

Available with Postmark.

Not available.

Ease of Access

Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion.

Simple newsletter creation and sending solution but have a lot of gliches and bugs.

Customer Support

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users.

Chat support, Knowledge base, Video tutorials.

Interactive emails

No.

Doesn't support AMP emails

Other marketing features

Has the following marketing tools: ○ Signup form builder ○ SMS marketing ○ Landing pages builder ○ Site tracking for pages ○ Sales CRM and lead scoring tool

Has the following tools on marketing: ○ Signup forms for pages. ○ Landing page builder for website.

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Moosend, ActiveCampaign, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureactivecampaignmoosendMailmodo
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Template building fuctionality

Elements can be dragged and dropped anywhere within the email

Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Email Dimensions

Have a fixed width of 650 px

Width can range from 600 px to 900 px

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

7 variations of layouts to select from

12 variations of layouts to select from

12 variations of layouts to select from

Pre-made blocks/modules

Not applicable

NA

  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

Can save any layout block and element

NA

Can save any layout block

Design Options

Common options like padding, email body and email bgcolor options are available

Common options like email bg color options are provided. Background can be a image and also has advanced editing options for the image within the editor

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Total 46 fonts

  • 10 standard
  • 10 non-standard fonts.

Have a mixed collection of total 20 fonts (email safe, websafe and web fonts)

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead

No Prompt

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

HTML and text email preview on desktop screen

HTML display with toggle between desktop, tablet and mobile screens

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

Only HTML, can send unlimited test emails

Yes

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

Yes

Yes

No

Rich text editor

Yes

Yes

Yes

FeatureactivecampaignmoosendMailmodo
In-product templates

237 and growing templates

82 and growing templates

67 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

58 templates

75+ newsletter templates

200+ templates

FeatureactivecampaignmoosendMailmodo
AMP email creation

No

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

No

Provides dedicated whitelisting support

Automatic HTML fallback

No

Yes

Yes

Customize HTML fallback

No

Yes

Allows customization for manual inputs

Sending AMP emails

No

No

Yes

FeatureactivecampaignmoosendMailmodo
Interactive AMP widgets

No AMP elements

AMP Emails not supported

16 AMP elements

Carousel/Image Carousel

No

No

Yes

Accordion

No

No

No

Basic Event invitation

No

Yes, through eventbrite integration

Yes,with forms

Add to calendar

No

No

Yes

Calendly

No

No

Yes

Zoom Webinar

No

No

Yes

Shopify Card Abandoment

No

Yes, through integration with thrivecart

Yes

Shopify Product Recommendation

No

Yes, through integration with thrivecart

Yes

Poll

No

No

Yes

Live Price Ticker

No

No

Yes

Star Rating

No

No

Yes

NPS Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Emoji Rating

No

No

Yes

Chip selection

No

No

Yes

Spin the Wheel

No

No

Yes

Quiz

No

No

Yes

Gokwik

No

No

Yes

Form

No, has website subscription forms

No, but has subscription forms

Yes

Star Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Star Rating

No

No

Yes

Form Submission capture

Collects form submission data as contacts from websites

Moosend doesn't have interactive email forms but has subscription forms

Automatic collection and storage of form submission data. Export options available

Conditional forms

No

No

Yes

Step wise forms

No

No

Yes

Hidden field

No

No

No

Form fields

5 field options

No

15 field options

Dropdown

No

No

Yes

Radio

No

No

Yes

Checkbox

Yes

No

Yes

Emoji

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Text

Yes

Yes

Yes

Multiline

Yes

No

Yes

Image Link

Yes

No

Structured for case specific

Date picker

No

No

Yes

Time picker

No

No

Yes

Phone number

Yes

No

Yes

Single chip

No

No

Yes

Multichip

No

No

Yes

Star Rating

No

No

Yes

Nps Rating

No

No

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureactivecampaignmoosendMailmodo
Triggered

Yes, for RSS feed

No but possible via automations

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Send and Schedule are two different options

Send now, Send later, Deliver based on timezones

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

No

No

Yes

Send time optimization

No

Yes

Yes

FeatureactivecampaignmoosendMailmodo
Dynamic segments

Yes

Yes

Yes

Static segments

No

No

Yes

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

Yes

Yes

based on engagement

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Add single contact, copy and paste, import from file, import from external apps

Manually, import from CSV, Excel, Copy-Paste

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureactivecampaignmoosendMailmodo
Journey Advancement

Basic email handling with very limited trigger and actions

Basic email handling

Basic email handling and webhooks available

Drag & drop journey builder

No, click based journey builder

No

Yes

Trigger options

28 trigger options

Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed.

6 trigger options

  • Email Engagement opens any campaign, opens specific campaign, clicks on any/specific link. dont click/open campaigns

  • List Enaggement Subscribes to/from any/specific list

  • Profile Management Any/Specific custom field value, custom filed value change to specific, Any/Specfific tag added/removed

  • Scheduling specific date reached

  • Website Engagement browse specific page, view specific product, add any product to cart, purchase any/specific product, exit page, custom event is recorded - Lead Genration
    submit form/landing page

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

103 Rules

  • Sending options: Send an email, send a site message, send an SMS, send a notification email, send a transactional email, send a 1:1 email.

  • Contacts: Subscribe, unsubscribe, convert, update a contact, add a tag, remove a tag, add a note, add to facebook custom audience, remove from facebook custom audience, adjust a contact score.

  • CRM: Add a deal, update a title, update a status, update a deal owner, update a value, update a stage, update a custom field stage, update an account field, add an account note, add an account owner, send a 1:1 email, add a deal task, complete a task, adjust a deal score, add contact to account.

  • Salesforce: Create a account in Salesforce, create a lead in Salesforce.

  • CX Apps.

4 rules

  • Filter: Filter by weather conditions in contact's location Filter(if/else) condition,
  • wait a specific time interval
  • Split flow

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

10 Actions

Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math.

11 Actions

Send Email Campaign, Send message to Slack,ping me, subscribe to list,subscribe from list, set custom field value, add tags to member,remove tags from member, increase/decrease custom field value,trigger another automation, post webhook

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Webhook and API triggers are missing

  • Only one trigger points
  • No API/Webhook trigger

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

Yes

Yes, with moosend's tracking script

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish.

Yes, Total 18 inspirations

Abandoned Cart, Anniversary, Change in custom field, Happy Birthday Mail, Loyalty Sequence, New Customer thank you mail, Onboarding Email Sequence, Re-engagement email based on weather, Repeat purchases reminder, Special offer reminder, Special area of interest, Specific custom field value is changed, Survey buyers, Upsell/Cross-sell, Weather based upsell/cross-sell, Website Re-engagement, Welcome Email Sequence

No

Email flows Inspiration

No

No

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureactivecampaignmoosendMailmodo
Opens

Yes

Yes

Yes

Clicks

Yes

Yes

Yes

CTOR

No

No

Yes

Submissions

No

Yes

Yes

Bounces

Yes

Yes

Yes

Blocked

No

No

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

No

Yes

Yes

Forwards

Yes

No

Yes

Device usage

No

Yes

Yes

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

No

Yes

Yes

Custom analytics dashboard

No

No

No, upcoming

Graphical rep

Yes

No

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureactivecampaignmoosendMailmodo
Trial Period

Has 14 days trial plan

30 days trial, all features are included

21 days on all plans

Customer support

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users

Chat support, Knowledge base and Video tutorials

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email

Email verification

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • Name of the user.
  • Phone number of the user.
  • How many contacts/prospects do you have?
  • How many employees do you have?
  • What industry is your business in?
  • What email service or marketing automation provider do you currently use?

Onboarding form requires:

  • Domain Name
  • Password
  • First and Last Name
  • Company Name and detailed address
  • What industry are you in?
  • How many people work for your organisation?
  • How many subscribers do you have?
  • Do you sell online

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education

Prompts for migration request, add some contacts or automations

Stepwise instructions are provided to send out first email

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light theme

Light theme

Light theme

FeatureactivecampaignmoosendMailmodo
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

926 integrations.More Details.

85 integrations More details.

21 integrations More details.

Drag and drop

Yes

Yes

Transactional emails

Yes

No, but can done by automations

Yes

Content optimization

No

No

No

REST API

Yes Has in depth details in every column Refer this page to understand in details.

To understand in detail refer to attached link.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.

According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, ​​email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.

Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.

You can use Moosend for free to send unlimited emails to 1,000 contacts. However, if the contact limit feels restricting, consider using Moosend alternatives like Mailmodo that comes with an affordable pricing plan.

We recommend you to use Moosend if you manage invitations via email marketing. But we don’t recommend the tool for businesses that need advanced automation. Instead, Moosend alternatives like Mailmodo offer custom multistep automation at a more affordable price.

Moosend’s spam rate is high enough to cause low email deliverability. Their users’ emails often end up in spam. You can achieve better email deliverability with Mailmodo's dedicated servers, consultation, and help with your domain warm-up.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Vineet Khare

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Easiest to use email marketing software in 2024

Get 3X conversions
with interactive emails

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

1000+ businesses grew with Mailmodo, including

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