Klaviyo Vs Moosend Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Klaviyo vs Moosend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Klaviyo compares with Moosend

Here’s a summary and non-biased comparison between Klaviyo and Moosend on the basis of email marketing features

TL;DRklaviyo_logo_48b00d69c6moosend_a1953aeac3
Email editing and creation

Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only.

Provides standard HTML editor.

Automation

Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent.

Automations have numerous triggers to choose from with 4 diffrent conditional steps.

Integration

325 integrations

85 integrations

Transactional emails

Not available.

Not available.

Ease of Access

Email marketing software focused on ecommerce but lacks basic functionalities.

Simple newsletter creation and sending solution but have a lot of gliches and bugs.

Customer Support

Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager.

Chat support, Knowledge base, Video tutorials.

Interactive emails

Not available

Doesn't support AMP emails

Other marketing features

Has the following tools on marketing: - Signup forms for pages - SMS marketing

Has the following tools on marketing: ○ Signup forms for pages. ○ Landing page builder for website.

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Moosend, Klaviyo, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureklaviyomoosendMailmodo
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Template building fuctionality

Elements can be dragged and dropped any where within the email

Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Email Dimensions

Have a fixed width of 600 px

Width can range from 600 px to 900 px

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

Not Applicable

12 variations of layouts to select from

12 variations of layouts to select from

Pre-made blocks/modules

Not Applicable

NA

  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

Can save any layout block and element

NA

Can save any layout block

Design Options

Common options like email bg color options are provided. Email border is an add on

Common options like email bg color options are provided. Background can be a image and also has advanced editing options for the image within the editor

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Total 20 fonts Can add extra fonts

Have a mixed collection of total 20 fonts (email safe, websafe and web fonts)

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

No prompt

No Prompt

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

Only HTML email with side by side display of desktop and mobile screens

HTML display with toggle between desktop, tablet and mobile screens

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

Only HTML, supports unlimited testing

Yes

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

No. But can be done with dedicated HTML editor

Yes

No

Rich text editor

Yes

Yes

Yes

FeatureklaviyomoosendMailmodo
In-product templates

94 and growing templates

82 and growing templates

67 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

2035 templates

75+ newsletter templates

200+ templates

FeatureklaviyomoosendMailmodo
AMP email creation

No

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

No

Provides dedicated whitelisting support

Automatic HTML fallback

Yes

Yes

Yes

Customize HTML fallback

No

Yes

Allows customization for manual inputs

Sending AMP emails

No

No

Yes

FeatureklaviyomoosendMailmodo
Interactive AMP widgets

No AMP elements.

AMP Emails not supported

16 AMP elements

Carousel/Image Carousel

No

No

Yes

Accordion

No

No

No

Basic Event invitation

No

Yes, through eventbrite integration

Yes,with forms

Add to calendar

No

No

Yes

Calendly

No

No

Yes

Zoom Webinar

No

No

Yes

Shopify Card Abandoment

No

Yes, through integration with thrivecart

Yes

Shopify Product Recommendation

No

Yes, through integration with thrivecart

Yes

Poll

No

No

Yes

Live Price Ticker

No

No

Yes

Star Rating

No

No

Yes

NPS Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Emoji Rating

No

No

Yes

Chip selection

No

No

Yes

Spin the Wheel

No

No

Yes

Quiz

No

No

Yes

Gokwik

No

No

Yes

Form

Yes, has website signup forms

No, but has subscription forms

Yes

Star Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Star Rating

No

No

Yes

Form Submission capture

Collects form submission data as contacts

Moosend doesn't have interactive email forms but has subscription forms

Automatic collection and storage of form submission data. Export options available

Conditional forms

Not Applicable

No

Yes

Step wise forms

Not Applicable

No

Yes

Hidden field

Not Applicable

No

No

Form fields

9 field options Also have discount coupon

No

15 field options

Dropdown

Yes

No

Yes

Radio

Yes

No

Yes

Checkbox

Yes

No

Yes

Emoji

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Text

Yes

Yes

Yes

Multiline

Yes

No

Yes

Image Link

Yes

No

Structured for case specific

Date picker

Yes

No

Yes

Time picker

Yes

No

Yes

Phone number

Yes

No

Yes

Single chip

No

No

Yes

Multichip

No

No

Yes

Star Rating

No

No

Yes

Nps Rating

No

No

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureklaviyomoosendMailmodo
Triggered

No, but possible by automations

No but possible via automations

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Send and Schedule(at a particular time or over a time period) are two different options

Send now, Send later, Deliver based on timezones

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

Yes

No

Yes

Send time optimization

No

Yes

Yes

FeatureklaviyomoosendMailmodo
Dynamic segments

Yes

Yes

Yes

Static segments

No

No

Yes

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

No

Yes

based on engagement

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

File import, copy and paste contact's details

Manually, import from CSV, Excel, Copy-Paste

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureklaviyomoosendMailmodo
Journey Advancement

Basic email handling with very limited trigger and actions

Basic email handling

Basic email handling and webhooks available

Drag & drop journey builder

No

No

Yes

Trigger options

4 trigger options

  • List
  • Segment
  • Metrics
  • Data property

6 trigger options

  • Email Engagement opens any campaign, opens specific campaign, clicks on any/specific link. dont click/open campaigns

  • List Enaggement Subscribes to/from any/specific list

  • Profile Management Any/Specific custom field value, custom filed value change to specific, Any/Specfific tag added/removed

  • Scheduling specific date reached

  • Website Engagement browse specific page, view specific product, add any product to cart, purchase any/specific product, exit page, custom event is recorded - Lead Genration
    submit form/landing page

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

3 Rules

  • Timings
  • Conditional split
  • Triggered split.

4 rules

  • Filter: Filter by weather conditions in contact's location Filter(if/else) condition,
  • wait a specific time interval
  • Split flow

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

5 Actions

Email, SMS, Update profile property, notification, webhook

11 Actions

Send Email Campaign, Send message to Slack,ping me, subscribe to list,subscribe from list, set custom field value, add tags to member,remove tags from member, increase/decrease custom field value,trigger another automation, post webhook

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually.

  • Only one trigger points
  • No API/Webhook trigger

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

Yes

Yes, with moosend's tracking script

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

Yes, 10 flows available

Yes, Total 18 inspirations

Abandoned Cart, Anniversary, Change in custom field, Happy Birthday Mail, Loyalty Sequence, New Customer thank you mail, Onboarding Email Sequence, Re-engagement email based on weather, Repeat purchases reminder, Special offer reminder, Special area of interest, Specific custom field value is changed, Survey buyers, Upsell/Cross-sell, Weather based upsell/cross-sell, Website Re-engagement, Welcome Email Sequence

No

Email flows Inspiration

No

No

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureklaviyomoosendMailmodo
Opens

Yes, last open time

Yes

Yes

Clicks

Yes, last clicked time

Yes

Yes

CTOR

No

No

Yes

Submissions

No

Yes

Yes

Bounces

Yes

Yes

Yes

Blocked

No

No

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

Yes

Yes

Forwards

No

No

Yes

Device usage

Yes

Yes

Yes

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

No

Yes

Yes

Custom analytics dashboard

No

No

No, upcoming

Graphical rep

Yes

No

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureklaviyomoosendMailmodo
Trial Period

Has free plan.

30 days trial, all features are included

21 days on all plans

Customer support

Email and chat support

Chat support, Knowledge base and Video tutorials

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

Email verification

Email verification

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • First name of the use.
  • Last name of the user
  • Company name of the user
  • Website URL of the company
  • How will you use Klaviyo?
  • How many companies do you have?
  • Address of the company
  • Sender name and sender email id.

Onboarding form requires:

  • Domain Name
  • Password
  • First and Last Name
  • Company Name and detailed address
  • What industry are you in?
  • How many people work for your organisation?
  • How many subscribers do you have?
  • Do you sell online

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education

Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively

Stepwise instructions are provided to send out first email

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light theme

Light theme

Light theme

FeatureklaviyomoosendMailmodo
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations)

85 integrations More details.

21 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

No

No, but can done by automations

Yes

REST API

Yes Refer this page to understand in details.

To understand in detail refer to attached link.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.

Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.

Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.

You can use Moosend for free to send unlimited emails to 1,000 contacts. However, if the contact limit feels restricting, consider using Moosend alternatives like Mailmodo that comes with an affordable pricing plan.

We recommend you to use Moosend if you manage invitations via email marketing. But we don’t recommend the tool for businesses that need advanced automation. Instead, Moosend alternatives like Mailmodo offer custom multistep automation at a more affordable price.

Moosend’s spam rate is high enough to cause low email deliverability. Their users’ emails often end up in spam. You can achieve better email deliverability with Mailmodo's dedicated servers, consultation, and help with your domain warm-up.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Vineet Khare

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Easiest to use email marketing software in 2024

Get 3X email conversion
with Mailmodo

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

Experience world’s only interactive email marketing platform

Trusted by 10000+ brands

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