Brevo (formerly Sendinblue) Vs Klaviyo Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Brevo (formerly Sendinblue) vs Klaviyo, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Brevo (formerly Sendinblue) compares with Klaviyo

Here’s a summary and non-biased comparison between Brevo (formerly Sendinblue) and Klaviyo on the basis of email marketing features

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Email editing and creation

Provides a HTML drag and drop email editor.

Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only.

Automation

Has a visual email journey builder. It also offers different triggers, actions and conditions, including API/Webhook/Integrations

Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent.

Integration

58 integrations.

325 integrations

Transactional emails

On all plans (includes free as well as paid).

Not available.

Ease of Access

Omnichannel software with easy usage to enable any user learn without any previous experience.

Email marketing software focused on ecommerce but lacks basic functionalities.

Customer Support

Email, chat & phone support 24/7.

Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager.

Interactive emails

No interactive emails.

Not available

Other marketing features

Has the following tools on marketing: ○ Subscription forms (embedded forms) for landing pages. ○ SMS to send transactional SMS to customers. ○ Send Whastapp messages. ○ Send notifications and many more.

Has the following tools on marketing: - Signup forms for pages - SMS marketing

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Klaviyo, Brevo (formerly Sendinblue), and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeaturebrevoklaviyoMailmodo
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Email Dimensions

Have fixed width of 600 px

Have a fixed width of 600 px

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

6 variations of layouts to select from

Not Applicable

12 variations of layouts to select from

Pre-made blocks/modules

Not Applicable

Not Applicable

  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

Yes, have saved blocks option

Can save any layout block and element

Can save any layout block

Design Options

Common options like email bg color options are provided

Common options like email bg color options are provided. Email border is an add on

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Total 26 fonts

  • 12 web safe fonts
  • 14 google fonts

Total 20 fonts Can add extra fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

No prompt, but in manage fonts we can assign fallback fonts for each font

No prompt

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

Only HTML display with toggle between desktop and mobile screens

Only HTML email with side by side display of desktop and mobile screens

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

Only HTML and supports unlimited testing

Only HTML, supports unlimited testing

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

Yes

No. But can be done with dedicated HTML editor

No

Rich text editor

Yes

Yes

Yes

FeaturebrevoklaviyoMailmodo
In-product templates

42 and growing templates

94 and growing templates

67 and growing templates

Has a template inspiration gallery

No inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

No inspiration gallery

2035 templates

200+ templates

FeaturebrevoklaviyoMailmodo
AMP email creation

No

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

No

Provides dedicated whitelisting support

Automatic HTML fallback

No

Yes

Yes

Customize HTML fallback

No

No

Allows customization for manual inputs

Sending AMP emails

No

No

Yes

FeaturebrevoklaviyoMailmodo
Interactive AMP widgets

AMP elements are not supported

No AMP elements.

16 AMP elements

Carousel/Image Carousel

No

No

Yes

Accordion

No

No

No

Basic Event invitation

No

No

Yes,with forms

Add to calendar

No

No

Yes

Calendly

No

No

Yes

Zoom Webinar

No

No

Yes

Shopify Card Abandoment

No

No

Yes

Shopify Product Recommendation

No

No

Yes

Poll

No

No

Yes

Live Price Ticker

No

No

Yes

Star Rating

No

No

Yes

NPS Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Emoji Rating

No

No

Yes

Chip selection

No

No

Yes

Spin the Wheel

No

No

Yes

Quiz

No

No

Yes

Gokwik

No

No

Yes

Form

No, but has subscription forms for website

Yes, has website signup forms

Yes

Star Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Thumbs up or down

Not Applicable

No

Structured for case specific

Star Rating

Not Applicable

No

Yes

Form Submission capture

Sendinblue doesn't have email forms but have subscription forms for websites

Collects form submission data as contacts

Automatic collection and storage of form submission data. Export options available

Conditional forms

Not Applicable

Not Applicable

Yes

Step wise forms

Not Applicable

Not Applicable

Yes

Hidden field

Not Applicable

Not Applicable

No

Form fields

11 field options

9 field options Also have discount coupon

15 field options

Dropdown

Yes

Yes

Yes

Radio

Yes

Yes

Yes

Checkbox

Yes

Yes

Yes

Emoji

Not Applicable

No

Yes

Thumbs up or down

Not Applicable

No

Structured for case specific

Text

Yes

Yes

Yes

Multiline

Yes

Yes

Yes

Image Link

Not Applicable

Yes

Structured for case specific

Date picker

Not Applicable

Yes

Yes

Time picker

Not Applicable

Yes

Yes

Phone number

Yes

Yes

Yes

Single chip

Not Applicable

No

Yes

Multichip

Not Applicable

No

Yes

Star Rating

Not Applicable

No

Yes

Nps Rating

Not Applicable

No

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeaturebrevoklaviyoMailmodo
Triggered

Yes

No, but possible by automations

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Send now, Schedule for later and Best time sending options are available

Send and Schedule(at a particular time or over a time period) are two different options

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

No

Yes

Yes

Send time optimization

Yes

No

Yes

FeaturebrevoklaviyoMailmodo
Dynamic segments

Yes

Yes

Yes

Static segments

No

No

Yes

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

No

No

based on engagement

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Copy & Paste, Upload a file, Form and landing pages

File import, copy and paste contact's details

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeaturebrevoklaviyoMailmodo
Journey Advancement

Multiple entry point and advanced email and whatsapp handling, webhooks are available

Basic email handling with very limited trigger and actions

Basic email handling and webhooks available

Drag & drop journey builder

Yes

No

Yes

Trigger options

35 trigger options and 5 Categories of start point

  • Email Activity Email Marketing Activity: Opened, Clicked Unsubscribed. Transactional Email Activity: Opened, Clicked Unsubscribed.

  • Contact Details Anniversary, Contact attributes condition, A contact is added to a list, Contact filter conditions.

  • Contact submits a form

  • Website activity Contact visits a page, a contact clicks on external link, an event happens.

4 trigger options

  • List
  • Segment
  • Metrics
  • Data property

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

4 rules

  • Add a delay
  • Wait until
  • If/else
  • A/B split

3 Rules

  • Timings
  • Conditional split
  • Triggered split.

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

13 Actions

Send an email, Send a payment request, Send an SMS, Send a Whatsapp message, Send a notification, Add the contact into a list, Remove the contact from a list, Call a webhook, Update contact attribute, Blocklist a contact, Start another workflow, Go to another step, Record a coversion.

5 Actions

Email, SMS, Update profile property, notification, webhook

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Unlimited trigger points for each workflow and Automations can be used to change contact property, send email, send SMS, send whatsapp message and many more functionaity

Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually.

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

Yes. Total 8 inspirations

Abandon cart, product purchase, welcome message, marketing activity, anniversary date, website event, transactional activity, page visit.

Yes, 10 flows available

No

Email flows Inspiration

No

No

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeaturebrevoklaviyoMailmodo
Opens

Yes

Yes, last open time

Yes

Clicks

Yes

Yes, last clicked time

Yes

CTOR

No

No

Yes

Submissions

No

No

Yes

Bounces

Yes

Yes

Yes

Blocked

No

No

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

Yes

Yes

Forwards

No

No

Yes

Device usage

No

Yes

Yes

Email clients

No

Yes

Yes

Link click tracking

Yes, on Business plan

Yes

Yes

Click heatmap

No

No

Yes

Custom analytics dashboard

No

No

No, upcoming

Graphical rep

No

Yes

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeaturebrevoklaviyoMailmodo
Trial Period

No trial

Has free plan.

21 days on all plans

Customer support

Email Support, Chat and Phone Support, & Dedicated account manager support

Email and chat support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

SMS & Email verification

Email verification

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • First name of the user.
  • Last name of the user.
  • Email of the user.
  • Phone number of the user.
  • Company name of the user.
  • Website URL of the company.
  • Address of the company.
  • Subscription for Sendinblue newsletter.

Onboarding form requires:

  • First name of the use.
  • Last name of the user
  • Company name of the user
  • Website URL of the company
  • How will you use Klaviyo?
  • How many companies do you have?
  • Address of the company
  • Sender name and sender email id.

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education

Stepwise instructions(basics) are provided to send out the first campaign

Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light theme

Light theme

Light theme

FeaturebrevoklaviyoMailmodo
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

58 integrations More details.

325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations)

21 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

Yes

No

Yes

Content optimization

No

No

No

REST API

Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail.

Yes Refer this page to understand in details.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

SendinBlue is free for the first 1,000 emails like most email marketing companies in the space. However, the problem with SendinBlue is that it offers a set number of emails per month, thus neglecting the number of contacts. A great choice could be Mailmodo’s pricing plan, which offers almost unlimited templates and campaigns and makes it suitable to cater to a large contact list.

The top competitor of SendinBlue is Mailmodo. You can send interactive emails with many customization options, ensuring better deliverability and high volume contact conversion.

Mailmodo offers far better deliverability as your emails are authenticated, and you get expert assistance to warmup your domain. You also receive personalized recommendations to improve your email health to boost your inbox placement rate.

Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.

Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.

Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Vineet Khare

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Easiest to use email marketing software in 2024

Get 3X email conversion
with Mailmodo

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

Experience world’s only interactive email marketing platform

Trusted by 10000+ brands

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