Klaviyo Vs Drip Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Klaviyo vs Drip, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Klaviyo compares with Drip

Here’s a summary and non-biased comparison between Klaviyo and Drip on the basis of email marketing features

TL;DRklaviyo_logo_48b00d69c6drip_logo_bw_80ebba87ac
Email editing and creation

Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only.

Provides a visual builder and text/HTML editor. Editor can create HTML emails only

Automation

Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent.

Automations have restricted email handling cabability along conditions to perform basic logics. Webhooks are missing and lacks external platform connectivity which is generally expected

Integration

325 integrations

217 integrations

Transactional emails

Not available.

Not available

Ease of Access

Email marketing software focused on ecommerce but lacks basic functionalities.

Ecommerce focused email and SMS marketing software. Feels like it is missing major functionalities too

Customer Support

Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager.

Email Support, Phone Support, In-App dedicated support, Customer Support

Interactive emails

Not available

No

Other marketing features

Has the following tools on marketing: - Signup forms for pages - SMS marketing

Has the following tools on marketing: ○ Signup forms for pages ○ SMS marketing

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Drip, Klaviyo, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureklaviyodripMailmodo
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Template building fuctionality

Elements can be dragged and dropped any where within the email

Double click element drop style. Select element to be placed on first click. Then click again to drop it any where within the email

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Email Dimensions

Have a fixed width of 600 px

Have a width from 100-600 px

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

Not Applicable

4 variations of layouts to select from

12 variations of layouts to select from

Pre-made blocks/modules

Not Applicable

Not applicable

  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

Can save any layout block and element

Can save any layout block and element

Can save any layout block

Design Options

Common options like email bg color options are provided. Email border is an add on

Common options like email bg color options are provided but for section instead of the whole email

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Total 20 fonts Can add extra fonts

Total 40 fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

No prompt

No prompt

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

Only HTML email with side by side display of desktop and mobile screens

Only HTML email with side by side display of desktop, tablet and mobile screens

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

Only HTML, supports unlimited testing

Only HTML. Supports unlimited testing.

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

No. But can be done with dedicated HTML editor

No

No

Rich text editor

Yes

Yes

FeatureklaviyodripMailmodo
In-product templates

94 and growing templates

48 and growing templates

67 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

No inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

2035 templates

Not applicable

200+ templates

FeatureklaviyodripMailmodo
AMP email creation

No

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

No

Provides dedicated whitelisting support

Automatic HTML fallback

Yes

Yes

Yes

Customize HTML fallback

No

Yes

Allows customization for manual inputs

Sending AMP emails

No

No

Yes

FeatureklaviyodripMailmodo
Interactive AMP widgets

No AMP elements.

No AMP elements

16 AMP elements

Carousel/Image Carousel

No

No

Yes

Accordion

No

No

No

Basic Event invitation

No

No

Yes,with forms

Add to calendar

No

No

Yes

Calendly

No

No

Yes

Zoom Webinar

No

No

Yes

Shopify Card Abandoment

No

No

Yes

Shopify Product Recommendation

No

No

Yes

Poll

No

No

Yes

Live Price Ticker

No

No

Yes

Star Rating

No

No

Yes

NPS Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Emoji Rating

No

No

Yes

Chip selection

No

No

Yes

Spin the Wheel

No

No, but present in subscription forms

Yes

Quiz

No

No

Yes

Gokwik

No

No

Yes

Form

Yes, has website signup forms

Yes, has website subscription forms

Yes

Star Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Star Rating

No

No

Yes

Form Submission capture

Collects form submission data as contacts

Collects form submission data as contacts from websites

Automatic collection and storage of form submission data. Export options available

Conditional forms

Not Applicable

Not Applicable

Yes

Step wise forms

Not Applicable

Not Applicable

Yes

Hidden field

Not Applicable

Not Applicable

No

Form fields

9 field options Also have discount coupon

9 field options Also have spin the wheel

15 field options

Dropdown

Yes

Yes

Yes

Radio

Yes

Yes

Yes

Checkbox

Yes

Yes

Yes

Emoji

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Text

Yes

Yes

Yes

Multiline

Yes

Yes

Yes

Image Link

Yes

Yes

Structured for case specific

Date picker

Yes

Yes

Yes

Time picker

Yes

Yes

Yes

Phone number

Yes

Yes

Yes

Single chip

No

No

Yes

Multichip

No

No

Yes

Star Rating

No

No

Yes

Nps Rating

No

No

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureklaviyodripMailmodo
Triggered

No, but possible by automations

No, but possible by automations

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Send and Schedule(at a particular time or over a time period) are two different options

Send and Schedule are two different options

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

Yes

No

Yes

Send time optimization

No

No

Yes

FeatureklaviyodripMailmodo
Dynamic segments

Yes

Yes

Yes

Static segments

No

No

Yes

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

No

Yes

based on engagement

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

File import, copy and paste contact's details

Add single contact, Paste email list, CSV File import, Mailchimp data import tool

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureklaviyodripMailmodo
Journey Advancement

Basic email handling with very limited trigger and actions

Basic email handling with very limited trigger and actions

Basic email handling and webhooks available

Drag & drop journey builder

No

No, click based journey builder

Yes

Trigger options

4 trigger options

  • List
  • Segment
  • Metrics
  • Data property

4 trigger options

  • When a tag is applied to a person's profile
  • When a person clicks a link on your site or in an email
  • When a person submits a form on your site and when a person enters a segment

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

3 Rules

  • Timings
  • Conditional split
  • Triggered split.

5 Rules

  • Decision
  • Parallel paths
  • Goal
  • Delay
  • Split test
  • Exit

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

5 Actions

Email, SMS, Update profile property, notification, webhook

16 Actions

Actions are dependent on 9 different platforms. While most integrations work as a simple API/webhook, i.e., to PUSH or PULL data

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually.

Lacking webhooks and API. Also external triggers are limited

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

No

Yes

Pre-made email flows

Yes, 10 flows available

Yes, 40 flows available

No

Email flows Inspiration

No

Yes, 20 workflows available More details.

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureklaviyodripMailmodo
Opens

Yes, last open time

Yes

Yes

Clicks

Yes, last clicked time

Yes

Yes

CTOR

No

No

Yes

Submissions

No

No

Yes

Bounces

Yes

No

Yes

Blocked

No

No

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

No

Yes

Forwards

No

No

Yes

Device usage

Yes

No

Yes

Email clients

Yes

No

Yes

Link click tracking

Yes

No

Yes

Click heatmap

No

No

Yes

Custom analytics dashboard

No

No

No, upcoming

Graphical rep

Yes

No

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureklaviyodripMailmodo
Trial Period

Has free plan.

Has 14 days trial plan

21 days on all plans

Customer support

Email and chat support

Email Support, Phone Support, Help center

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

Email verification

No verification

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • First name of the use.
  • Last name of the user
  • Company name of the user
  • Website URL of the company
  • How will you use Klaviyo?
  • How many companies do you have?
  • Address of the company
  • Sender name and sender email id.

Onboarding form requires:

  • First name of the user
  • Last name of the user
  • Company name of the user
  • Website URL of the company
  • How many contacts do you have?
  • What ecommerce platform powers your store?
  • Default From name
  • Default From email
  • Address of the company

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education

Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively

Prompts to import contacts, send first campaign and adding code snippet to website

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light theme

Light theme

Light theme

FeatureklaviyodripMailmodo
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations)

217 integrations More details.

21 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

No

No

Yes

REST API

Yes Refer this page to understand in details.

Yes, has shopper activity Refer this page to understand in detail.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.

Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.

Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.

You can use Drip for free for 14 days. Their free trial restricts you from sending unlimited emails, though. If you’re keen to access unlimited email templates, advanced reporting and automation features, we suggest considering Drip alternatives like Mailmodo. Mailmodo has affordable pricing plans.

Drip has a low number of integrations and limited reporting features. If you’re looking for a full-stack email marketing solution to measure campaign metrics such as open rates, click rates, submissions, and bounces using a visual reporting dashboard and get access to A/B testing and exporting analytics data, consider using Drip alternatives like Mailmodo.

Getting the automation feature to work well in Drip requires some practice because it's a complex and cluttered platform. If you’re looking for an intuitive and user-friendly email automation platform, consider using Drip alternatives like Mailmodo. Build custom journeys, use ready-made workflows, and trigger them from anywhere with Mailmodo.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Vineet Khare

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Easiest to use email marketing software in 2024

Get 3X email conversion
with Mailmodo

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

Experience world’s only interactive email marketing platform

Trusted by 10000+ brands

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