mailmodo-hamburger

Mailchimp Vs Klaviyo - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailchimp vs Klaviyo, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Mailchimp compares with Klaviyo

Here’s a summary and non-biased comparison between Mailchimp and Klaviyo on the basis of email marketing features

TL;DR:
Email editing and creation

Provides 2 WYSIWYG editors, Standard and AI based, both of which create only HTML emails

Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only.

Automation

Visual journey builder with templates. Automations have advanced Zapier like capability to interlink apps with 3 trigger points

Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent.

Integration

320 native integrations including Zapier, Make, etc.

325 integrations

Transactional emails

Not included within the marketing emails plans. Need to buy a different plan

Not available.

Ease of Access

Pretty hard marketing solution to learn as the UI/UX is super complicated

Email marketing software focused on ecommerce but lacks basic functionalities.

Customer Support

Email & chat support only

Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager.

Interactive emails

Not supported

Not available

Other marketing features

○ Multivariate testing Following are available on a separate plan ○ Websites builder for landing pages ○ Online stores/website builder for ecommerce ○ Digital Ads for facebook, instagram and the web

Has the following tools on marketing: - Signup forms for pages - SMS marketing

Drive conversion with interactive emails

bg image

Why not consider an email marketing tool that gets 3x conversions?

Group_1110165309_3_d3db67b218

Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

Group_1110165309_2_e99abc26a5

Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

Group_1110165308_a98c9d096b

Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Klaviyo, Mailchimp, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureMailmodomailchimpklaviyo
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Drag and Drop

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Elements can be dragged and dropped any where within the email

Elements can be dragged and dropped any where within the email

Email Dimensions

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Have fixed width(600 px, for classic and 660 px, for new)

Have fixed width(600 px, for classic and 660 px, for new)

Pre-made layouts

12 variations of layouts to select from

In classic email editor, we have 9 basic layout of which 5 are featured. In new AI based email editor, we have 8 blank layouts and 2 Prebuilt layout

In classic email editor, we have 9 basic layout of which 5 are featured. In new AI based email editor, we have 8 blank layouts and 2 Prebuilt layout

Pre-made blocks/modules
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers

NA

NA

Ability to save & reuse blocks

Can save any layout block

NA

NA

Design Options

Common options like pading, email body and email bg color options are provided

Common options like email bg color options are provided. In the classic editor, some notible options are Email border and page border. Also have an additional mobile editing too and an in-template preheader(view in browser by default or other alterning text).

Common options like email bg color options are provided. In the classic editor, some notible options are Email border and page border. Also have an additional mobile editing too and an in-template preheader(view in browser by default or other alterning text).

Supported Email Fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.

For standard builder:

  • 10 standard web fonts, 10 custom web safe fonts.
  • Total 20 fonts.
  • 39 fonts, in the new builder

For standard builder:

  • 10 standard web fonts, 10 custom web safe fonts.
  • Total 20 fonts.
  • 39 fonts, in the new builder
If non-standard font is used

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead No prompt while editing.

In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead No prompt while editing.

Template preview

HTML and AMP are displayed together with toggle between desktop and mobile screens

Only HTML display with toggle between desktop and mobile screens. Also have a inbox display in colloboration with Litmus.

Only HTML display with toggle between desktop and mobile screens. Also have a inbox display in colloboration with Litmus.

Template testing

HTML and AMP versions are different, supports unlimited testing

Only HTML Supports unlimited testing

Only HTML Supports unlimited testing

Adding custom HTML code

No

Yes

Yes

Rich text editor

Yes

Yes

Yes

FeatureMailmodomailchimpklaviyo
In-product templates

67 and growing templates

7 templates for AI based (beta) editor

7 templates for AI based (beta) editor

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, aka the marketplace

Yes, aka the marketplace

Inspirational Templates count

200+ templates

47 total templates, only 5 free for beta - AI, 84 for classic editor

47 total templates, only 5 free for beta - AI, 84 for classic editor

FeatureMailmodomailchimpklaviyo
AMP email creation

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

No

No

Whitelisting support

Provides dedicated whitelisting support

No

No

Automatic HTML fallback

Yes

No

No

Customize HTML fallback

Allows customization for manual inputs

No

No

Sending AMP emails

Yes

No

No

FeatureMailmodomailchimpklaviyo
Interactive AMP widgets

16 AMP elements

AMP Emails not supported

AMP Emails not supported

Carousel/Image Carousel

Yes

No

No

Accordion

No

No

No

Basic Event invitation

Yes,with forms

No, but has external web forms that can be linked

No, but has external web forms that can be linked

Add to calendar

Yes

No

No

Calendly

Yes

No

No

Zoom Webinar

Yes

No

No

Shopify Card Abandoment

Yes

Yes

Yes

Shopify Product Recommendation

Yes

Yes

Yes

Poll

Yes

No

No

Live Price Ticker

Yes

No

No

Star Rating

Yes

No

No

NPS Rating

Yes

No, but has external web surveys that can be linked

No, but has external web surveys that can be linked

Thumbs up or down

Yes

No

No

Emoji Rating

Yes

No

No

Chip selection

Yes

No

No

Spin the Wheel

Yes

No

No

Quiz

Yes

No, but has external web surveys that can be linked

No, but has external web surveys that can be linked

Gokwik

Yes

No

No

Form

Yes

No, but has external web surveys that can be linked

No, but has external web surveys that can be linked

Star Rating

Yes

No

No

Thumbs up or down

Yes

No

No

Thumbs up or down

Structured for case specific

No

No

Star Rating

Yes

No

No

Form Submission capture

Automatic collection and storage of form submission data. Export options available

Mailchimp doesn't have interactive email forms but external web forms and form results are collected and stored in survey section

Mailchimp doesn't have interactive email forms but external web forms and form results are collected and stored in survey section

Conditional forms

Yes

No

No

Step wise forms

Yes

No

No

Hidden field

No

No

No

Form fields

15 field options

No

No

Dropdown

Yes

No

No

Radio

Yes

No

No

Checkbox

Yes

No

No

Emoji

Yes

No

No

Thumbs up or down

Structured for case specific

No

No

Text

Yes

No

No

Multiline

Yes

No

No

Image Link

Structured for case specific

No

No

Date picker

Yes

No

No

Time picker

Yes

No

No

Phone number

Yes

No

No

Single chip

Yes

No

No

Multichip

Yes

No

No

Star Rating

Yes

No

No

Nps Rating

Yes

No

No

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureMailmodomailchimpklaviyo
Triggered

Yes

No, but possible via automations

No, but possible via automations

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

No

No

Sending Schedule

Supports email sending by send now, schedule later and fragmented scheduling

Send and Schedule are two different options

Send and Schedule are two different options

Fragmented/Batch Scheduling

Yes

Yes

Yes

Send time optimization

Yes

Yes

Yes

FeatureMailmodomailchimpklaviyo
Dynamic segments

Yes

Yes

Yes

Static segments

Yes

No

No

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

based on engagement

Yes

Yes

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Manually, CSV, API, Apps, CRM, etc.

Copy & Paste, Upload a file, Import from a service

Copy & Paste, Upload a file, Import from a service

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureMailmodomailchimpklaviyo
Advance journey features

Basic email handling and webhooks available

comparable to Zapier

comparable to Zapier

Drag & drop journey builder

Yes

Yes

Yes

Trigger options

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

35 trigger options and 5 Categories of start point

  • Contact Activity Tag added, Sign up, Auidence field change, Maunal add, Join audience group, Leave audience group, Viewed a page, Clicked a Link. Date and Special event: Birthday, Signup date, Specific date, Recurring date.

  • Shopping Activity Buys any product, Buys a specific product, Time since last purchase, Abandons cart, Abandons cart with specific product, View pages in Shopify, Views products in Shopify store, Performs search in Shopify store.

  • Marketing Activity Sent an email, Opens an email, Unopened campaign,Click any email link, Doesn't click email link, Clicks specific email link, Responds to survey.

  • API and integration Zapier custom event, Customer journeys API, Event API, Eventbrite: Any event check in, Eventbrite: Purchase any event Evenbrite ticket, Eventbrite: Specific event purchase, Eventbrite: Specific event check in,Chat finished.

35 trigger options and 5 Categories of start point

  • Contact Activity Tag added, Sign up, Auidence field change, Maunal add, Join audience group, Leave audience group, Viewed a page, Clicked a Link. Date and Special event: Birthday, Signup date, Specific date, Recurring date.

  • Shopping Activity Buys any product, Buys a specific product, Time since last purchase, Abandons cart, Abandons cart with specific product, View pages in Shopify, Views products in Shopify store, Performs search in Shopify store.

  • Marketing Activity Sent an email, Opens an email, Unopened campaign,Click any email link, Doesn't click email link, Clicks specific email link, Responds to survey.

  • API and integration Zapier custom event, Customer journeys API, Event API, Eventbrite: Any event check in, Eventbrite: Purchase any event Evenbrite ticket, Eventbrite: Specific event purchase, Eventbrite: Specific event check in,Chat finished.

Rules/Conditions

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

4 rules

If/else, Percentage split, Wait for trigger, Time delay

4 rules

If/else, Percentage split, Wait for trigger, Time delay

Actions

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

8 Actions

Send email, Send email with survey, Webhook, Group/Ungroup, Tag/Untag, Subscribe, Update contact, Archive contact

8 Actions

Send email, Send email with survey, Webhook, Group/Ungroup, Tag/Untag, Subscribe, Update contact, Archive contact

Limitations

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

  • Max of 3 trigger points and filters between every node
  • One can create a journey to change contact property and send email.
  • Use pre made journey to access inter woven app functionality.
  • Max of 3 trigger points and filters between every node
  • One can create a journey to change contact property and send email.
  • Use pre made journey to access inter woven app functionality.
Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

No

Yes, Total 71 inspirations

  • 21 find and welcome new contacts
  • 39 Nurture leads
  • 4 Re-engage contacts
  • 13 Support and manage contacts
  • Can filter by topics and App & Integrations
  • Sort by Popular and Recently added.

Yes, Total 71 inspirations

  • 21 find and welcome new contacts
  • 39 Nurture leads
  • 4 Re-engage contacts
  • 13 Support and manage contacts
  • Can filter by topics and App & Integrations
  • Sort by Popular and Recently added.
Email flows Inspiration

Yes, have a dedicated industry wise research to send engaging drips.

No

No

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureMailmodomailchimpklaviyo
Opens

Yes

Yes, also last time for activity is stored

Yes, also last time for activity is stored

Clicks

Yes

Yes, also last time for activity is stored

Yes, also last time for activity is stored

CTOR

Yes

No

No

Submissions

Yes

Yes

Yes

Bounces

Yes

Yes

Yes

Blocked

Yes

No

No

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

Yes, abuse report

Yes, abuse report

Forwards

Yes

Yes

Yes

Device usage

Yes

Yes

Yes

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes, aka Click performance

Yes, aka Click performance

Click heatmap

Yes

No

No

Custom analytics dashboard

No, upcoming

Yes

Yes

Graphical rep

No

Yes, aka charts

Yes, aka charts

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureMailmodomailchimpklaviyo
Trial Period

21 days on all plans

No trial

No trial

Customer support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Mailchimp Assistant, Email Support, 24/7 Chat Support, Phone Support, Assisted Onboarding, Dedicated Onboarding

Mailchimp Assistant, Email Support, 24/7 Chat Support, Phone Support, Assisted Onboarding, Dedicated Onboarding

Account activation

Generally email verification is done. 2-factor authentication can be configured manually

Email verification

Email verification

Onboarding form

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user

Onboarding form requires:

  • First name of the user
  • Last name of the user
  • Business name of the user
  • Phone number of the user
  • Address of the user
  • Goal to use Mailchimp
  • What would you like to explore first?
  • Total number of subscribers
  • How do you sell your product?
  • Link for your website
  • Total number of newsletter subscribers

Onboarding form requires:

  • First name of the user
  • Last name of the user
  • Business name of the user
  • Phone number of the user
  • Address of the user
  • Goal to use Mailchimp
  • What would you like to explore first?
  • Total number of subscribers
  • How do you sell your product?
  • Link for your website
  • Total number of newsletter subscribers
Product education
  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)

Stepwise instructions(basic and advanced) are provided to send out the first email

Stepwise instructions(basic and advanced) are provided to send out the first email

Product theme

Light theme

Light theme

Light theme

FeatureMailmodomailchimpklaviyo
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

21 integrations More details.

320 integrations More details.

320 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

Yes

No, but can done by automations

No, but can done by automations

Content optimization

Yes

Yes

Yes

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail.

Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

Mailchimp costs $0 for 2,000 contacts and 10,000 emails/month with ads. To overcome these limitations, you must buy the paid plan starting at $9.99/month. Mailchimp pricing for nonprofits is no respite either. Mailchimp competitors like Mailmodo, on the other hand, offer full-stack email marketing solutions for a more affordable price. If you're a Mailchimp user, consider making the switch today to send interactive emails to your audience. Mailmodo is the best Mailchimp alternative.

Mailchimp has been around for 20+ years and is very customer-driven. However, according to Mailchimp reviews, their emails keep going to spam despite your domain being authenticated, which makes the platform seem unreliable. The Mailchimp alternatives considered reliable are ESPs like Mailmodo with high domain reputation and low spam rates.

According to the Email Deliverability Report 2022, Mailchimp has an 81% inbox placement rate and a 14% spam rate. The spam rate is high enough to cause low email deliverability.

You can avoid emails going to spam with Mailchimp and achieve better email deliverability with competitors to Mailchimp like Mailmodo, which offers dedicated servers, consultation, and help with your domain warm-up.

Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.

Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.

Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.

CONTENTS

TL;DR:

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

Frame_1110166325_3_1544bf0d0e

Vineet Khare

Group_1110166269_ee1158a13c
Mask_group_3_e3f3aa591c

Easiest to use email marketing software in 2024

Get 3X conversions
with interactive emails

Check.svg

Create & send interactive emails without coding

Check.svg

Put revenue on auto-pilot with pre-built journeys

Check.svg

Save time with AI-powered email content creation

1000+ businesses grew with Mailmodo, including

Frame_1110165681_3_b26b1a7573
Group_1110165532_1_bf39ce18b3
Ellipse_Gradientbottom_Bg
Ellipse_Gradientbottom_Top
gradient_Right