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Klaviyo Vs ConvertKit - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Klaviyo vs ConvertKit, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Klaviyo compares with ConvertKit

Here’s a summary and non-biased comparison between Klaviyo and ConvertKit on the basis of email marketing features

TL;DR:
Email editing and creation

Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only.

Provides standard HTML editor which is similar to Notion

Automation

Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent.

Automations have huge scope it misses simple elements and thus making operations complicated. Let's say I have to send email sequence but based on conditions that if the user has been previously approached or not. For the above case you need to have level 1 tags as User or Customer while level 2 tags as non contacted lead or contacted lead. This keeps on multiplying down a funnel

Integration

325 integrations

320 integrations

Transactional emails

Not available.

Only on paid plans

Ease of Access

Email marketing software focused on ecommerce but lacks basic functionalities.

Simple marketing solution but feature are to complicated to understand and use. Therefore needs enormous efforts to build basic funnels

Customer Support

Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager.

Email & chat support

Interactive emails

Not available

No.

Other marketing features

Has the following tools on marketing: - Signup forms for pages - SMS marketing

Has the following tools on marketing: - Websites builder for landing pages. - Forms for website. - Creator network for better engagement.

Drive conversion with interactive emails

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Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of ConvertKit, Klaviyo, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureMailmodoklaviyoconvertkit
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Template building fuctionality

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Elements can be dragged and dropped any where within the email

Elements can be dragged and dropped any where within the email

Email Dimensions

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Have a fixed width of 600 px

Have a fixed width of 600 px

Pre-made layouts

12 variations of layouts to select from

Not Applicable

Not Applicable

Pre-made blocks/modules
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers

Not Applicable

Not Applicable

Ability to save & reuse blocks

Can save any layout block

Can save any layout block and element

Can save any layout block and element

Design Options

Common options like pading, email body and email bg color options are provided

Common options like email bg color options are provided. Email border is an add on

Common options like email bg color options are provided. Email border is an add on

Supported Email Fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.

Total 20 fonts Can add extra fonts

Total 20 fonts Can add extra fonts

If non-standard font is used

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

No prompt

No prompt

Template preview

HTML and AMP are displayed together with toggle between desktop and mobile screens

Only HTML email with side by side display of desktop and mobile screens

Only HTML email with side by side display of desktop and mobile screens

Template testing

HTML and AMP versions are different, supports unlimited testing

Only HTML, supports unlimited testing

Only HTML, supports unlimited testing

Adding custom HTML code

No

No. But can be done with dedicated HTML editor

No. But can be done with dedicated HTML editor

Rich text editor

Yes

Yes

Yes

FeatureMailmodoklaviyoconvertkit
In-product templates

67 and growing templates

94 and growing templates

94 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

200+ templates

2035 templates

2035 templates

FeatureMailmodoklaviyoconvertkit
AMP email creation

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

No

No

Whitelisting support

Provides dedicated whitelisting support

No

No

Automatic HTML fallback

Yes

Yes

Yes

Customize HTML fallback

Allows customization for manual inputs

No

No

Sending AMP emails

Yes

No

No

FeatureMailmodoklaviyoconvertkit
Interactive AMP widgets

16 AMP elements

No AMP elements.

No AMP elements.

Carousel/Image Carousel

Yes

No

No

Accordion

No

No

No

Basic Event invitation

Yes,with forms

No

No

Add to calendar

Yes

No

No

Calendly

Yes

No

No

Zoom Webinar

Yes

No

No

Shopify Card Abandoment

Yes

No

No

Shopify Product Recommendation

Yes

No

No

Poll

Yes

No

No

Live Price Ticker

Yes

No

No

Star Rating

Yes

No

No

NPS Rating

Yes

No

No

Thumbs up or down

Yes

No

No

Emoji Rating

Yes

No

No

Chip selection

Yes

No

No

Spin the Wheel

Yes

No

No

Quiz

Yes

No

No

Gokwik

Yes

No

No

Form

Yes

Yes, has website signup forms

Yes, has website signup forms

Star Rating

Yes

No

No

Thumbs up or down

Yes

No

No

Thumbs up or down

Structured for case specific

No

No

Star Rating

Yes

No

No

Form Submission capture

Automatic collection and storage of form submission data. Export options available

Collects form submission data as contacts

Collects form submission data as contacts

Conditional forms

Yes

Not Applicable

Not Applicable

Step wise forms

Yes

Not Applicable

Not Applicable

Hidden field

No

Not Applicable

Not Applicable

Form fields

15 field options

9 field options Also have discount coupon

9 field options Also have discount coupon

Dropdown

Yes

Yes

Yes

Radio

Yes

Yes

Yes

Checkbox

Yes

Yes

Yes

Emoji

Yes

No

No

Thumbs up or down

Structured for case specific

No

No

Text

Yes

Yes

Yes

Multiline

Yes

Yes

Yes

Image Link

Structured for case specific

Yes

Yes

Date picker

Yes

Yes

Yes

Time picker

Yes

Yes

Yes

Phone number

Yes

Yes

Yes

Single chip

Yes

No

No

Multichip

Yes

No

No

Star Rating

Yes

No

No

Nps Rating

Yes

No

No

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureMailmodoklaviyoconvertkit
Triggered

Yes

No, but possible by automations

No, but possible by automations

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Supports email sending by send now, schedule later and fragmented scheduling

Send and Schedule(at a particular time or over a time period) are two different options

Send and Schedule(at a particular time or over a time period) are two different options

Fragmented/Batch Scheduling

Yes

Yes

Yes

Send time optimization

Yes

No

No

FeatureMailmodoklaviyoconvertkit
Dynamic segments

Yes

Yes

Yes

Static segments

Yes

No

No

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

based on engagement

No

No

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Manually, CSV, API, Apps, CRM, etc.

File import, copy and paste contact's details

File import, copy and paste contact's details

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureMailmodoklaviyoconvertkit
Journey Advancement

Basic email handling and webhooks available

Basic email handling with very limited trigger and actions

Basic email handling with very limited trigger and actions

Drag & drop journey builder

Yes

No

No

Trigger options

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

4 trigger options

  • List
  • Segment
  • Metrics
  • Data property

4 trigger options

  • List
  • Segment
  • Metrics
  • Data property
Rules/Conditions

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

3 Rules

  • Timings
  • Conditional split
  • Triggered split.

3 Rules

  • Timings
  • Conditional split
  • Triggered split.
Actions

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

5 Actions

Email, SMS, Update profile property, notification, webhook

5 Actions

Email, SMS, Update profile property, notification, webhook

Limitations

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually.

Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually.

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

No

Yes, 10 flows available

Yes, 10 flows available

Email flows Inspiration

Yes, have a dedicated industry wise research to send engaging drips.

No

No

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureMailmodoklaviyoconvertkit
Opens

Yes

Yes, last open time

Yes, last open time

Clicks

Yes

Yes, last clicked time

Yes, last clicked time

CTOR

Yes

No

No

Submissions

Yes

No

No

Bounces

Yes

Yes

Yes

Blocked

Yes

No

No

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

Yes

Yes

Forwards

Yes

No

No

Device usage

Yes

Yes

Yes

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

Yes

No

No

Custom analytics dashboard

No, upcoming

No

No

Graphical rep

No

Yes

Yes

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureMailmodoklaviyoconvertkit
Trial Period

21 days on all plans

Has free plan.

Has free plan.

Customer support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Email and chat support

Email and chat support

Account activation

Generally email verification is done. 2-factor authentication can be configured manually

Email verification

Email verification

Onboarding form

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user

Onboarding form requires:

  • First name of the use.
  • Last name of the user
  • Company name of the user
  • Website URL of the company
  • How will you use Klaviyo?
  • How many companies do you have?
  • Address of the company
  • Sender name and sender email id.

Onboarding form requires:

  • First name of the use.
  • Last name of the user
  • Company name of the user
  • Website URL of the company
  • How will you use Klaviyo?
  • How many companies do you have?
  • Address of the company
  • Sender name and sender email id.
Product education
  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)

Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively

Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively

Product theme

Light theme

Light theme

Light theme

FeatureMailmodoklaviyoconvertkit
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

21 integrations More details.

325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations)

325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations)

Drag and drop

Yes

Yes

Yes

Transactional emails

Yes

No

No

Content optimization

No

No

No

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Yes Refer this page to understand in details.

Yes Refer this page to understand in details.

Frequently asked questions

Everything you need to know about the product and billing.

Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.

Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.

Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.

You can sign up for free on ConvertKit to send unlimited emails to 1,000 subscribers. However, the trial, besides list segmentation and audience insights, doesn't give you a taste of automation and advanced reporting. You can consider using a ConvertKit alternative like Mailmodo. Mailmodo also offers complete analytics and automation features in its trial plan.

ConvertKit is tailormade for content creators, but it receives a lot of flak for poor deliverability and lack of advanced insights. If you've faced a low inbox placement rate recently, you can consider switching to a ConvertKit alternative like Mailmodo to fix your low engagement history, poor domain reputation, and scammy email list.

Mailmodo is a better choice in terms of email deliverability. The platform helps boost your email deliverability by offering you expert consultations to clean your lists, setting up proper authentication protocols, and managing your suppression lists.

CONTENTS

TL;DR:

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Vineet Khare

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Easiest to use email marketing software in 2024

Get 3X conversions
with interactive emails

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

1000+ businesses grew with Mailmodo, including

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