Klaviyo Vs Mailjet Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Klaviyo vs Mailjet, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Klaviyo compares with Mailjet

Here’s a summary and non-biased comparison between Klaviyo and Mailjet on the basis of email marketing features

TL;DRklaviyo_logo_48b00d69c6image_removebg_preview_2_9d067734b2
Email editing and creation

Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only.

Use Mailjet Editor’s flexible drag-and-drop features to easily add content, photographs, videos, links, and GIFs. If user can code then user can insert HTML code blocks, too.

Automation

Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent.

Send customers triggered emails that arrive in their inbox as they hit important milestones in their customer journey.

Integration

325 integrations

120 integrations

Transactional emails

Not available.

Included in all plans

Ease of Access

Email marketing software focused on ecommerce but lacks basic functionalities.

No learning is required. The software is simple and straight forward. Transactional emails and forms require coding support though.

Customer Support

Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager.

Email, Chat and Phone support

Interactive emails

Not available

No interactive emails.

Other marketing features

Has the following tools on marketing: - Signup forms for pages - SMS marketing

- Websites forms (pop-up forms and embedded forms) for landing pages <br> - SMS to send transactional SMS to customers <br>

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Mailjet, Klaviyo, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureklaviyomailjetMailmodo
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Email Dimensions

Have a fixed width of 600 px

Have fixed width

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

Not Applicable

7 variations to select from

12 variations of layouts to select from

Pre-made blocks/modules

Not Applicable

Not Applicable

  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

Can save any layout block and element

Can save any layout block

Can save any layout block

Design Options

Common options like email bg color options are provided. Email border is an add on

Common options like email background color options are provided

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Total 20 fonts Can add extra fonts

Total 18 fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

No prompt

No prompts

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

Only HTML email with side by side display of desktop and mobile screens

Only HTML display with toggle between desktop and mobile screens

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

Only HTML, supports unlimited testing

Only HTML. Supports unlimited testing.

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

No. But can be done with dedicated HTML editor

Yes

No

Rich text editor

Yes

Yes

Yes

FeatureklaviyomailjetMailmodo
In-product templates

94 and growing templates

60 and growing templates

67 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Not available

Yes, free inspiration gallery

Inspirational Templates count

2035 templates

Not applicable

200+ templates

FeatureklaviyomailjetMailmodo
AMP email creation

No

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

No

Provides dedicated whitelisting support

Automatic HTML fallback

Yes

No

Yes

Customize HTML fallback

No

No

Allows customization for manual inputs

Sending AMP emails

No

No

Yes

FeatureklaviyomailjetMailmodo
Interactive AMP widgets

No AMP elements.

AMP emails not supported

16 AMP elements

Carousel/Image Carousel

No

No

Yes

Accordion

No

No

No

Basic Event invitation

No

No

Yes,with forms

Add to calendar

No

No

Yes

Calendly

No

No

Yes

Zoom Webinar

No

No

Yes

Shopify Card Abandoment

No

No

Yes

Shopify Product Recommendation

No

No

Yes

Poll

No

No

Yes

Live Price Ticker

No

No

Yes

Star Rating

No

No

Yes

NPS Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Emoji Rating

No

No

Yes

Chip selection

No

No

Yes

Spin the Wheel

No

No

Yes

Quiz

No

No

Yes

Gokwik

No

No

Yes

Form

Yes, has website signup forms

Yes

Yes

Star Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Star Rating

No

No

Yes

Form Submission capture

Collects form submission data as contacts

Mailjet have website forms that do not work with emails

Automatic collection and storage of form submission data. Export options available

Conditional forms

Not Applicable

No

Yes

Step wise forms

Not Applicable

No

Yes

Hidden field

Not Applicable

No

No

Form fields

9 field options Also have discount coupon

5 field options

15 field options

Dropdown

Yes

No

Yes

Radio

Yes

Yes

Yes

Checkbox

Yes

No

Yes

Emoji

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Text

Yes

Yes

Yes

Multiline

Yes

Yes

Yes

Image Link

Yes

No

Structured for case specific

Date picker

Yes

Yes

Yes

Time picker

Yes

Yes

Yes

Phone number

Yes

Yes

Yes

Single chip

No

No

Yes

Multichip

No

No

Yes

Star Rating

No

No

Yes

Nps Rating

No

No

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureklaviyomailjetMailmodo
Triggered

No, but possible by automations

No. but possible with automations or manual coding

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

No

Yes

Sending Schedule

Send and Schedule(at a particular time or over a time period) are two different options

User can send or Schedule

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

Yes

Yes

Yes

Send time optimization

No

Yes

Yes

FeatureklaviyomailjetMailmodo
Dynamic segments

Yes

Yes

Yes

Static segments

No

No

Yes

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

No

No

based on engagement

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

File import, copy and paste contact's details

Copy & Paste, Upload a file, Import via API or subscription widget

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureklaviyomailjetMailmodo
Journey Advancement

Basic email handling with very limited trigger and actions

Baisc email handling without webhook supports

Basic email handling and webhooks available

Drag & drop journey builder

No

No, Click to add journey builder which is not user friendly

Yes

Trigger options

4 trigger options

  • List
  • Segment
  • Metrics
  • Data property

4 trigger options

  • Welcome emails
  • Cotact property update
  • Specific date
  • Anniversary.

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

3 Rules

  • Timings
  • Conditional split
  • Triggered split.

No rules

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

5 Actions

Email, SMS, Update profile property, notification, webhook

Single action i.e., Send email with a delay

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually.

Single trigger point to send triggered emails

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

Yes

No

Yes

CRM triggers

Yes

No

Yes

Pre-made email flows

Yes, 10 flows available

No

No

Email flows Inspiration

No

No

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureklaviyomailjetMailmodo
Opens

Yes, last open time

Yes

Yes

Clicks

Yes, last clicked time

No

Yes

CTOR

No

Yes

Yes

Submissions

No

No

Yes

Bounces

Yes

Yes

Yes

Blocked

No

Yes

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

Yes

Yes

Forwards

No

No

Yes

Device usage

Yes

No

Yes

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

No

Yes

Yes

Custom analytics dashboard

No

No

No, upcoming

Graphical rep

Yes

Yes

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureklaviyomailjetMailmodo
Trial Period

Has free plan.

30 days free trial

21 days on all plans

Customer support

Email and chat support

has Email, Chat and Phone support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

Email verification

Email verification

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • First name of the use.
  • Last name of the user
  • Company name of the user
  • Website URL of the company
  • How will you use Klaviyo?
  • How many companies do you have?
  • Address of the company
  • Sender name and sender email id.

Onboarding form requires:

  • First name of the user
  • Last Name of the user
  • Name of the company
  • Website URL of the company
  • Industry

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education

Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively

Stepwise instructions(basic and advanced) for marketer as well as developer are provided to set up campaign and send out the first email.

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light theme

Light theme

Light theme

FeatureklaviyomailjetMailmodo
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations)

120 integrations More details.

21 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

No

No, but can done by automations or manual coding

Yes

REST API

Yes Refer this page to understand in details.

Has basic email marketing properties, Campaign and automation level details too. Refer this page to understand in detail.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.

Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.

Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.

Mailjet has a user-friendly, intuitive interface which makes it easy to use for email marketers with little experience in this field. However, its drag-and-drop editor is limited in terms of its offerings. Mailjet is suitable for an individual who only wants to carry out basic email marketing tasks, but for enterprises that want to run successful campaigns, we suggest going with Mailmodo. Mailmodo's WYSIWYG editor has rich media and text capabilities with unlimited live previews and all the templates have an auto-responsive design.

Mailjet meets most of the email marketing needs of small businesses, but it lacks customer support and functionality. If you’re looking for a full stack email marketing solution to send automated, triggered, transactional, marketing, static, interactive, and targeted emails, look no further than Mailmodo. Bring life to your emails with interactive widgets, powerful personalization and automation features, and diverse triggers and integrations.

You can use Mailjet for free forever, sending 6,000 emails/month. But they cap it at 200 emails/day, which makes the plan restrictive. If you want a flexible pricing plan for your email marketing needs, try Mailmodo. We don’t even ask for a credit card. You can send up to 10,000 emails to 10,000 contacts monthly with our free plan. It also comes with additional perks, like unlimited campaigns and advanced analytics reporting.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Vineet Khare

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Easiest to use email marketing software in 2024

Get 3X email conversion
with Mailmodo

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

Experience world’s only interactive email marketing platform

Trusted by 10000+ brands

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