ActiveCampaign Vs Mailjet Comparison (2024)

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs Mailjet, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How ActiveCampaign compares with Mailjet

Here’s a summary and non-biased comparison between ActiveCampaign and Mailjet on the basis of email marketing features

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Email editing and creation

Provides a visual, HTML and text editor. Editor can create HTML emails only.

Use Mailjet Editor’s flexible drag-and-drop features to easily add content, photographs, videos, links, and GIFs. If user can code then user can insert HTML code blocks, too.

Automation

Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp.

Send customers triggered emails that arrive in their inbox as they hit important milestones in their customer journey.

Integration

926 integrations.

120 integrations

Transactional emails

Available with Postmark.

Included in all plans

Ease of Access

Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion.

No learning is required. The software is simple and straight forward. Transactional emails and forms require coding support though.

Customer Support

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users.

Email, Chat and Phone support

Interactive emails

No.

No interactive emails.

Other marketing features

Has the following marketing tools: ○ Signup form builder ○ SMS marketing ○ Landing pages builder ○ Site tracking for pages ○ Sales CRM and lead scoring tool

- Websites forms (pop-up forms and embedded forms) for landing pages <br> - SMS to send transactional SMS to customers <br>

Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Mailjet, ActiveCampaign, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureactivecampaignmailjetMailmodo
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Email Dimensions

Have a fixed width of 650 px

Have fixed width

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Pre-made layouts

7 variations of layouts to select from

7 variations to select from

12 variations of layouts to select from

Pre-made blocks/modules

Not applicable

Not Applicable

  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
Ability to save & reuse blocks

Can save any layout block and element

Can save any layout block

Can save any layout block

Design Options

Common options like padding, email body and email bgcolor options are available

Common options like email background color options are provided

Common options like pading, email body and email bg color options are provided

Supported Email Fonts

Total 46 fonts

  • 10 standard
  • 10 non-standard fonts.

Total 18 fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
If non-standard font is used

Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead

No prompts

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

Template preview

HTML and text email preview on desktop screen

Only HTML display with toggle between desktop and mobile screens

HTML and AMP are displayed together with toggle between desktop and mobile screens

Template testing

Only HTML, can send unlimited test emails

Only HTML. Supports unlimited testing.

HTML and AMP versions are different, supports unlimited testing

Adding custom HTML code

Yes

Yes

No

Rich text editor

Yes

Yes

Yes

FeatureactivecampaignmailjetMailmodo
In-product templates

237 and growing templates

60 and growing templates

67 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Not available

Yes, free inspiration gallery

Inspirational Templates count

58 templates

Not applicable

200+ templates

FeatureactivecampaignmailjetMailmodo
AMP email creation

No

No

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

Whitelisting support

No

No

Provides dedicated whitelisting support

Automatic HTML fallback

No

No

Yes

Customize HTML fallback

No

No

Allows customization for manual inputs

Sending AMP emails

No

No

Yes

FeatureactivecampaignmailjetMailmodo
Interactive AMP widgets

No AMP elements

AMP emails not supported

16 AMP elements

Carousel/Image Carousel

No

No

Yes

Accordion

No

No

No

Basic Event invitation

No

No

Yes,with forms

Add to calendar

No

No

Yes

Calendly

No

No

Yes

Zoom Webinar

No

No

Yes

Shopify Card Abandoment

No

No

Yes

Shopify Product Recommendation

No

No

Yes

Poll

No

No

Yes

Live Price Ticker

No

No

Yes

Star Rating

No

No

Yes

NPS Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Emoji Rating

No

No

Yes

Chip selection

No

No

Yes

Spin the Wheel

No

No

Yes

Quiz

No

No

Yes

Gokwik

No

No

Yes

Form

No, has website subscription forms

Yes

Yes

Star Rating

No

No

Yes

Thumbs up or down

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Star Rating

No

No

Yes

Form Submission capture

Collects form submission data as contacts from websites

Mailjet have website forms that do not work with emails

Automatic collection and storage of form submission data. Export options available

Conditional forms

No

No

Yes

Step wise forms

No

No

Yes

Hidden field

No

No

No

Form fields

5 field options

5 field options

15 field options

Dropdown

No

No

Yes

Radio

No

Yes

Yes

Checkbox

Yes

No

Yes

Emoji

No

No

Yes

Thumbs up or down

No

No

Structured for case specific

Text

Yes

Yes

Yes

Multiline

Yes

Yes

Yes

Image Link

Yes

No

Structured for case specific

Date picker

No

Yes

Yes

Time picker

No

Yes

Yes

Phone number

Yes

Yes

Yes

Single chip

No

No

Yes

Multichip

No

No

Yes

Star Rating

No

No

Yes

Nps Rating

No

No

Yes

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureactivecampaignmailjetMailmodo
Triggered

Yes, for RSS feed

No. but possible with automations or manual coding

Yes

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

No

Yes

Sending Schedule

Send and Schedule are two different options

User can send or Schedule

Supports email sending by send now, schedule later and fragmented scheduling

Fragmented/Batch Scheduling

No

Yes

Yes

Send time optimization

No

Yes

Yes

FeatureactivecampaignmailjetMailmodo
Dynamic segments

Yes

Yes

Yes

Static segments

No

No

Yes

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

Yes

No

based on engagement

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Add single contact, copy and paste, import from file, import from external apps

Copy & Paste, Upload a file, Import via API or subscription widget

Manually, CSV, API, Apps, CRM, etc.

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureactivecampaignmailjetMailmodo
Journey Advancement

Basic email handling with very limited trigger and actions

Baisc email handling without webhook supports

Basic email handling and webhooks available

Drag & drop journey builder

No, click based journey builder

No, Click to add journey builder which is not user friendly

Yes

Trigger options

28 trigger options

Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed.

4 trigger options

  • Welcome emails
  • Cotact property update
  • Specific date
  • Anniversary.

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

Rules/Conditions

103 Rules

  • Sending options: Send an email, send a site message, send an SMS, send a notification email, send a transactional email, send a 1:1 email.

  • Contacts: Subscribe, unsubscribe, convert, update a contact, add a tag, remove a tag, add a note, add to facebook custom audience, remove from facebook custom audience, adjust a contact score.

  • CRM: Add a deal, update a title, update a status, update a deal owner, update a value, update a stage, update a custom field stage, update an account field, add an account note, add an account owner, send a 1:1 email, add a deal task, complete a task, adjust a deal score, add contact to account.

  • Salesforce: Create a account in Salesforce, create a lead in Salesforce.

  • CX Apps.

No rules

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

Actions

10 Actions

Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math.

Single action i.e., Send email with a delay

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Limitations

Webhook and API triggers are missing

Single trigger point to send triggered emails

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Web/App/External event triggers

Yes

No

Yes

CRM triggers

Yes

No

Yes

Pre-made email flows

Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish.

No

No

Email flows Inspiration

No

No

Yes, have a dedicated industry wise research to send engaging drips.

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureactivecampaignmailjetMailmodo
Opens

Yes

Yes

Yes

Clicks

Yes

No

Yes

CTOR

No

Yes

Yes

Submissions

No

No

Yes

Bounces

Yes

Yes

Yes

Blocked

No

Yes

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

No

Yes

Yes

Forwards

Yes

No

Yes

Device usage

No

No

Yes

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

No

Yes

Yes

Custom analytics dashboard

No

No

No, upcoming

Graphical rep

Yes

Yes

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureactivecampaignmailjetMailmodo
Trial Period

Has 14 days trial plan

30 days free trial

21 days on all plans

Customer support

Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users

has Email, Chat and Phone support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Account activation

2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email

Email verification

Generally email verification is done. 2-factor authentication can be configured manually

Onboarding form

Onboarding form requires:

  • Name of the user.
  • Phone number of the user.
  • How many contacts/prospects do you have?
  • How many employees do you have?
  • What industry is your business in?
  • What email service or marketing automation provider do you currently use?

Onboarding form requires:

  • First name of the user
  • Last Name of the user
  • Name of the company
  • Website URL of the company
  • Industry

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user
Product education

Prompts for migration request, add some contacts or automations

Stepwise instructions(basic and advanced) for marketer as well as developer are provided to set up campaign and send out the first email.

  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)
Product theme

Light theme

Light theme

Light theme

FeatureactivecampaignmailjetMailmodo
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

926 integrations.More Details.

120 integrations More details.

21 integrations More details.

Drag and drop

Yes

Yes

Transactional emails

Yes

No, but can done by automations or manual coding

Yes

REST API

Yes Has in depth details in every column Refer this page to understand in details.

Has basic email marketing properties, Campaign and automation level details too. Refer this page to understand in detail.

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.

According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, ​​email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.

Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.

Mailjet has a user-friendly, intuitive interface which makes it easy to use for email marketers with little experience in this field. However, its drag-and-drop editor is limited in terms of its offerings. Mailjet is suitable for an individual who only wants to carry out basic email marketing tasks, but for enterprises that want to run successful campaigns, we suggest going with Mailmodo. Mailmodo's WYSIWYG editor has rich media and text capabilities with unlimited live previews and all the templates have an auto-responsive design.

Mailjet meets most of the email marketing needs of small businesses, but it lacks customer support and functionality. If you’re looking for a full stack email marketing solution to send automated, triggered, transactional, marketing, static, interactive, and targeted emails, look no further than Mailmodo. Bring life to your emails with interactive widgets, powerful personalization and automation features, and diverse triggers and integrations.

You can use Mailjet for free forever, sending 6,000 emails/month. But they cap it at 200 emails/day, which makes the plan restrictive. If you want a flexible pricing plan for your email marketing needs, try Mailmodo. We don’t even ask for a credit card. You can send up to 10,000 emails to 10,000 contacts monthly with our free plan. It also comes with additional perks, like unlimited campaigns and advanced analytics reporting.

CONTENTS

TL;DR

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

Turn emails into revenue

“Our revenue has grown 70% since Mailmodo”

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Vineet Khare

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Easiest to use email marketing software in 2024

Get 3X conversions
with interactive emails

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Create & send interactive emails without coding

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Put revenue on auto-pilot with pre-built journeys

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Save time with AI-powered email content creation

1000+ businesses grew with Mailmodo, including

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