Mailchimp Vs ConvertKit - Which one’s for you?

21 days on all plans

No trial

14 days trial

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalied kick off call and onboarding manager too

Mailchimp Assistant, Email Support, 24/7 Chat Support, Phone Support, Assisted Onboarding, Dedicated Onboarding

Community Support for free, Live Chat and Email Support for Creator, Priority Chat and Email Support for Creator Pro

Generally email verification is done. 2-factor authentication can be configured manually

Email verification

Email verification

Onboarding form requires:

• First name of the user
• Reason for using Mailmodo as a tool
• Total number of emails or subscribers
• Phone number of the user

Onboarding form requires:

• First name of the user
• Last name of the user
• Business name of the user
• Phone number of the user
• Address of the user
• Goal to use Mailchimp
• What would you like to explore first?
• Total number of subscribers
• How do you sell your product?
• Link for your website
• Total number of newsletter subscribers

Onboarding form requires:

• Do you already use an email marketing tool in your business?
• Subscribers on YouTube, followers on Instagram, etc.
• What is your business, newsletter or brand name called?
• What kind of creator are you?
• What do you hope to achieve with ConvertKit?

• Stepwise instructions(basic and advanced) are provided to send out the first email.
• Team provides demo on-demand.
• Also have dedicated course(Email Marketing Masterclass)

Stepwise instructions(basic and advanced) are provided to send out the first email

Stepwise instructions(basic) are provided to broadcast out the message

Light theme

Light theme

Light theme

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

No

No

Provides dedicated whitelisting support

No

No

Yes

No

No

Allows customization for manual inputs

No

No

Yes

No

No

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from pre-made templates or layouts from library

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Elements can be dragged and dropped any where within the email

Double click(add symbol and then element selection) based template editor, can only stack new elements at the selected position

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Have fixed width(600 px, for classic and 660 px, for new)

Have fixed width of 912 px

12 variations of layouts to select from

In classic email editor, we have 9 basic layout of which 5 are featured. In new AI based email editor, we have 8 blank layouts and 2 Prebuilt layout

Have 8 basic layout

• 12 Headers
• 54 Content Cards
• 14 Gallery
• 13 CTAs
• 29 Forms
• 15 Product Cards
• 12 Footers

NA

Not Applicable

Can save any layout block

NA

Not Applicable

Common options like pading, email body and email bg color options are provided

Common options like email bg color options are provided. In the classic editor, some notible options are Email border and page border. Also have an additional mobile editing too and an in-template preheader(view in browser by default or other alterning text).

Common options like email background color options are provided

Total 46 fonts

• 11 email safe fonts
• 24 web safe fonts
• 11 web fonts.

For standard builder:

• 10 standard web fonts, 10 custom web safe fonts.
• Total 20 fonts.
• 39 fonts, in the new builder

Total 14 fonts

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead No prompt while editing.

In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead and No prompt while editing

HTML and AMP are displayed together with toggle between desktop and mobile screens

Only HTML display with toggle between desktop and mobile screens. Also have a inbox display in colloboration with Litmus.

HTML preview is displayed for desktop only

HTML and AMP versions are different, supports unlimited testing

Only HTML Supports unlimited testing

Only HTML and supports unlimited testing

No

Yes

Yes

Yes

Yes

Yes

16 AMP elements

AMP Emails not supported

AMP Emails not supported

Yes

No

No

No

No

No

Yes,with forms

No, but has external web forms that can be linked

No, but has web forms

Yes

No

No

Yes

No

No

Yes

No

No

Yes

Yes

No

Yes

Yes

No

Yes

No

No

Yes

No

No

Yes

No

No

Yes

No, but has external web surveys that can be linked

No, but has web forms

Yes

No

No

Yes

No

No

Yes

No

No

Yes

No

No

Yes

No, but has external web surveys that can be linked

No

Yes

No

No

Yes

No, but has external web surveys that can be linked

No

Yes

No

Not Applicable

Yes

No

Not Applicable

Structured for case specific

No

No

Yes

No

No

Automatic collection and storage of form submission data. Export options available

Mailchimp doesn't have interactive email forms but external web forms and form results are collected and stored in survey section

Convertkit has only webforms

Yes

No

Not Applicable

Yes

No

Not Applicable

No

No

Not Applicable

15 field options

No

Not Applicable

Yes

No

Not Applicable

Yes

No

Not Applicable

Yes

No

Not Applicable

Yes

No

Not Applicable

Structured for case specific

No

Not Applicable

Yes

No

Not Applicable

Yes

No

Not Applicable

Structured for case specific

No

Not Applicable

Yes

No

Not Applicable

Yes

No

Not Applicable

Yes

No

Not Applicable

Yes

No

Not Applicable

Yes

No

Not Applicable

Yes

No

Not Applicable

Yes

No

Not Applicable

Yes

Yes

Yes

Yes

No

No

Yes

Yes

No

based on engagement

Yes

No

Yes

Yes

No

Manually, CSV, API, Apps, CRM, etc.

Copy & Paste, Upload a file, Import from a service

Adding a single subscriber, Import a CSV, Import from another provider

Yes

No, but possible via automations

No

Yes

Yes

Yes

Yes

No

No

Supports email sending by send now, schedule later and fragmented scheduling

Send and Schedule are two different options

Send and Schedule are two different options

Yes

Yes

No

Yes

Yes

No

Yes

Yes, also last time for activity is stored

Yes, also last time for activity is stored

Yes

Yes, also last time for activity is stored

Yes, also last time for activity is stored

Yes

No

No

Yes

Yes

No

Yes

Yes

No

Yes

No

No

Yes

Yes

Yes, also last time for activity is stored

Yes

Yes, abuse report

No

Yes

Yes

No

Yes

Yes

No

Yes

Yes

No

Yes

Yes, aka Click performance

Yes

Yes

No

No

No, upcoming

Yes

No

No

Yes, aka charts

No

Yes

Yes

Yes

12 trigger options and 5 Categories of start point

• Manual Trigger Specific Contacts

• Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

• AMP activities Form Submission

• Custom events Occurence of an event

• External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

35 trigger options and 5 Categories of start point

• Contact Activity Tag added, Sign up, Auidence field change, Maunal add, Join audience group, Leave audience group, Viewed a page, Clicked a Link. Date and Special event: Birthday, Signup date, Specific date, Recurring date.

• Shopping Activity Buys any product, Buys a specific product, Time since last purchase, Abandons cart, Abandons cart with specific product, View pages in Shopify, Views products in Shopify store, Performs search in Shopify store.

• Marketing Activity Sent an email, Opens an email, Unopened campaign,Click any email link, Doesn't click email link, Clicks specific email link, Responds to survey.

• API and integration Zapier custom event, Customer journeys API, Event API, Eventbrite: Any event check in, Eventbrite: Purchase any event Evenbrite ticket, Eventbrite: Specific event purchase, Eventbrite: Specific event check in,Chat finished.

4 event/trigger options

• Joins a form
• Is added to a tag
• Custom field
• Purchase

9 Rules

• Campaign Activities: Opened, Clicked, Submitted

• Advanced Conditions: Contact property, List/Segment membership

• Delay: Wait for a time period, Wait till specific time, Wait for an event

4 rules

If/else, Percentage split, Wait for trigger, Time delay

3 rules/conditions

• Tag
• Custom field
• Advanced filter

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

8 Actions

Send email, Send email with survey, Webhook, Group/Ungroup, Tag/Untag, Subscribe, Update contact, Archive contact

Total 10 Actions

• 6 Actions Email sequence, Add or remove tag, Delay, Set custom field, Move subscriber, Unsubscribe

• 4 Events Tag is added, Tag is removed, Product purchased, Date occurs, Custom field

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

• Max of 3 trigger points and filters between every node
• One can create a journey to change contact property and send email.
• Use pre made journey to access inter woven app functionality.

• Unlimited trigger or event points that event connect with external apps. Automation can have event as a action point
• One can create a journey to change contact property and send email(by triggering sequences or changing tags). .But webhooks are missing

Yes

Yes

Yes

Yes

Yes

Yes

No

Yes, Total 71 inspirations

• 21 find and welcome new contacts
• 39 Nurture leads
• 4 Re-engage contacts
• 13 Support and manage contacts
• Can filter by topics and App & Integrations
• Sort by Popular and Recently added.

Yes Total 28 inspirations

Yes, have a dedicated industry wise research to send engaging drips.

No

No

Yes

Yes

Yes

No

No

No

21 integrations More details.

320 integrations More details.

320 integrations More details.

Yes

Yes

Yes

Yes

No, but can done by automations

No, but can done by automations

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail.

Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail.