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ConvertKit Vs Zoho Campaigns - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ConvertKit vs Zoho Campaigns, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How ConvertKit compares with Zoho Campaigns

Here’s a summary and non-biased comparison between ConvertKit and Zoho Campaigns on the basis of email marketing features

TL;DR:
Email editing and creation

Provides standard HTML editor which is similar to Notion

Provides a HTML and plain text editor. It has drag and drop, responsive features

Automation

Automations have huge scope it misses simple elements and thus making operations complicated. Let's say I have to send email sequence but based on conditions that if the user has been previously approached or not. For the above case you need to have level 1 tags as User or Customer while level 2 tags as non contacted lead or contacted lead. This keeps on multiplying down a funnel

Automation is divided into autoresponders and workflows. It has 7 different types of pre-defined auto responders making it easy to create. Workflows consists of numerous triggers including API? webhook/integrations, actions and conditions

Integration

320 integrations

65 integrations

Transactional emails

Only on paid plans

No. but can done by automations. Also transactional emails are supported by their in-house transactional email service- zepto mail

Ease of Access

Simple marketing solution but feature are to complicated to understand and use. Therefore needs enormous efforts to build basic funnels

Good UI/Ux design and the campaign builder is pretty easy to understand and use.

Customer Support

Email & chat support

Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base.

Interactive emails

No.

No.

Other marketing features

Has the following tools on marketing: - Websites builder for landing pages. - Forms for website. - Creator network for better engagement.

Has the following tools on marketing: - Websites builder for landing pages. - Online stores on websites. - RSS Campaigns - SMS marketing - Social media campaigns

Drive conversion with interactive emails

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Why not consider an email marketing tool that gets 3x conversions?

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Interactive Emails

Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.

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Dedicated Human Support

Get support whenever you need it via email, live chat, slack, or calls.

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Automate pre-built user journeys

Trigger emails based on Webhooks, conditional logic, time delays, and more.

Detailed comparision of Zoho Campaigns, ConvertKit, and Mailmodo

Email Creation

When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.

FeatureMailmodoconvertkitzoho-campaigns
Template editor

Can create from scratch or select template from library

Can create from pre-made templates or layouts from library

Can create from pre-made templates or layouts from library

Drag and Drop

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Double click(add symbol and then element selection) based template editor, can only stack new elements at the selected position

Double click(add symbol and then element selection) based template editor, can only stack new elements at the selected position

Email Dimensions

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Have fixed width of 912 px

Have fixed width of 912 px

Pre-made layouts

12 variations of layouts to select from

Have 8 basic layout

Have 8 basic layout

Pre-made blocks/modules
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers

Not Applicable

Not Applicable

Ability to save & reuse blocks

Can save any layout block

Not Applicable

Not Applicable

Design Options

Common options like pading, email body and email bg color options are provided

Common options like email background color options are provided

Common options like email background color options are provided

Supported Email Fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.

Total 14 fonts

Total 14 fonts

If non-standard font is used

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead and No prompt while editing

In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead and No prompt while editing

Template preview

HTML and AMP are displayed together with toggle between desktop and mobile screens

HTML preview is displayed for desktop only

HTML preview is displayed for desktop only

Template testing

HTML and AMP versions are different, supports unlimited testing

Only HTML and supports unlimited testing

Only HTML and supports unlimited testing

Adding custom HTML code

No

Yes

Yes

Rich text editor

Yes

Yes

Yes

FeatureMailmodoconvertkitzoho-campaigns
In-product templates

67 and growing templates

23 and growing templates

23 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

No inspirational gallery

No inspirational gallery

Inspirational Templates count

200+ templates

Not applicable

Not applicable

FeatureMailmodoconvertkitzoho-campaigns
AMP email creation

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

No

No

Whitelisting support

Provides dedicated whitelisting support

No

No

Automatic HTML fallback

Yes

No

No

Customize HTML fallback

Allows customization for manual inputs

No

No

Sending AMP emails

Yes

No

No

FeatureMailmodoconvertkitzoho-campaigns
Interactive AMP widgets

16 AMP elements

AMP Emails not supported

AMP Emails not supported

Carousel/Image Carousel

Yes

No

No

Accordion

No

No

No

Basic Event invitation

Yes,with forms

No, but has web forms

No, but has web forms

Add to calendar

Yes

No

No

Calendly

Yes

No

No

Zoom Webinar

Yes

No

No

Shopify Card Abandoment

Yes

No

No

Shopify Product Recommendation

Yes

No

No

Poll

Yes

No

No

Live Price Ticker

Yes

No

No

Star Rating

Yes

No

No

NPS Rating

Yes

No, but has web forms

No, but has web forms

Thumbs up or down

Yes

No

No

Emoji Rating

Yes

No

No

Chip selection

Yes

No

No

Spin the Wheel

Yes

No

No

Quiz

Yes

No

No

Gokwik

Yes

No

No

Form

Yes

No

No

Star Rating

Yes

No

Not Applicable

Thumbs up or down

Yes

No

Not Applicable

Thumbs up or down

Structured for case specific

Not Applicable

No

Star Rating

Yes

Not Applicable

No

Form Submission capture

Automatic collection and storage of form submission data. Export options available

Convertkit has only webforms

Convertkit has only webforms

Conditional forms

Yes

Not Applicable

Not Applicable

Step wise forms

Yes

Not Applicable

Not Applicable

Hidden field

No

Not Applicable

Not Applicable

Form fields

15 field options

Not Applicable

Not Applicable

Dropdown

Yes

Not Applicable

Not Applicable

Radio

Yes

Not Applicable

Not Applicable

Checkbox

Yes

Not Applicable

Not Applicable

Emoji

Yes

Not Applicable

Not Applicable

Thumbs up or down

Structured for case specific

Not Applicable

Not Applicable

Text

Yes

Not Applicable

Not Applicable

Multiline

Yes

Not Applicable

Not Applicable

Image Link

Structured for case specific

Not Applicable

Not Applicable

Date picker

Yes

Not Applicable

Not Applicable

Time picker

Yes

Not Applicable

Not Applicable

Phone number

Yes

Not Applicable

Not Applicable

Single chip

Yes

Not Applicable

Not Applicable

Multichip

Yes

Not Applicable

Not Applicable

Star Rating

Yes

Not Applicable

Not Applicable

Nps Rating

Yes

Not Applicable

Not Applicable

Contact & Campaign

Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.

FeatureMailmodoconvertkitzoho-campaigns
Triggered

Yes

No

No

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

No

No

Sending Schedule

Supports email sending by send now, schedule later and fragmented scheduling

Send and Schedule are two different options

Send and Schedule are two different options

Fragmented/Batch Scheduling

Yes

No

No

Send time optimization

Yes

No

No

FeatureMailmodoconvertkitzoho-campaigns
Dynamic segments

Yes

Yes

Yes

Static segments

Yes

No

No

Segment on basis of campaign activity

Yes

No

No

Pre-built segments

based on engagement

No

No

Contact-level campaign data

Yes

No

No

Add contacts via

Manually, CSV, API, Apps, CRM, etc.

Adding a single subscriber, Import a CSV, Import from another provider

Adding a single subscriber, Import a CSV, Import from another provider

Automation

You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.

FeatureMailmodoconvertkitzoho-campaigns
Journey Advancement

Basic email handling and webhooks available

comparable to Zapier

comparable to Zapier

Drag & drop journey builder

Yes

Yes

Yes

Trigger options

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

4 event/trigger options

  • Joins a form
  • Is added to a tag
  • Custom field
  • Purchase

4 event/trigger options

  • Joins a form
  • Is added to a tag
  • Custom field
  • Purchase
Rules/Conditions

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

3 rules/conditions

  • Tag
  • Custom field
  • Advanced filter

3 rules/conditions

  • Tag
  • Custom field
  • Advanced filter
Actions

6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

Total 10 Actions

  • 6 Actions Email sequence, Add or remove tag, Delay, Set custom field, Move subscriber, Unsubscribe

  • 4 Events Tag is added, Tag is removed, Product purchased, Date occurs, Custom field

Total 10 Actions

  • 6 Actions Email sequence, Add or remove tag, Delay, Set custom field, Move subscriber, Unsubscribe

  • 4 Events Tag is added, Tag is removed, Product purchased, Date occurs, Custom field

Limitations

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

  • Unlimited trigger or event points that event connect with external apps. Automation can have event as a action point
  • One can create a journey to change contact property and send email(by triggering sequences or changing tags). .But webhooks are missing
  • Unlimited trigger or event points that event connect with external apps. Automation can have event as a action point
  • One can create a journey to change contact property and send email(by triggering sequences or changing tags). .But webhooks are missing
Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

No

Yes Total 28 inspirations

Yes Total 28 inspirations

Email flows Inspiration

Yes, have a dedicated industry wise research to send engaging drips.

No

No

Analytics

What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.

FeatureMailmodoconvertkitzoho-campaigns
Opens

Yes

Yes, also last time for activity is stored

Yes, also last time for activity is stored

Clicks

Yes

Yes, also last time for activity is stored

Yes, also last time for activity is stored

CTOR

Yes

No

No

Submissions

Yes

No

No

Bounces

Yes

No

No

Blocked

Yes

No

No

Unsubscribe

Yes

Yes, also last time for activity is stored

Yes, also last time for activity is stored

Spam complaints

Yes

No

No

Forwards

Yes

No

No

Device usage

Yes

No

No

Email clients

Yes

No

No

Link click tracking

Yes

Yes

Yes

Click heatmap

Yes

No

No

Custom analytics dashboard

No, upcoming

No

No

Graphical rep

No

No

No

Customer Support

Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.

FeatureMailmodoconvertkitzoho-campaigns
Trial Period

21 days on all plans

14 days trial

14 days trial

Customer support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Community Support for free, Live Chat and Email Support for Creator, Priority Chat and Email Support for Creator Pro

Community Support for free, Live Chat and Email Support for Creator, Priority Chat and Email Support for Creator Pro

Account activation

Generally email verification is done. 2-factor authentication can be configured manually

Email verification

Email verification

Onboarding form

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user

Onboarding form requires:

  • Do you already use an email marketing tool in your business?
  • Subscribers on YouTube, followers on Instagram, etc.
  • What is your business, newsletter or brand name called?
  • What kind of creator are you?
  • What do you hope to achieve with ConvertKit?

Onboarding form requires:

  • Do you already use an email marketing tool in your business?
  • Subscribers on YouTube, followers on Instagram, etc.
  • What is your business, newsletter or brand name called?
  • What kind of creator are you?
  • What do you hope to achieve with ConvertKit?
Product education
  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)

Stepwise instructions(basic) are provided to broadcast out the message

Stepwise instructions(basic) are provided to broadcast out the message

Product theme

Light theme

Light theme

Light theme

FeatureMailmodoconvertkitzoho-campaigns
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

21 integrations More details.

320 integrations More details.

320 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

Yes

No, but can done by automations

No, but can done by automations

Content optimization

No

Yes

Yes

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail.

Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail.

Frequently asked questions

Everything you need to know about the product and billing.

You can sign up for free on ConvertKit to send unlimited emails to 1,000 subscribers. However, the trial, besides list segmentation and audience insights, doesn't give you a taste of automation and advanced reporting. You can consider using a ConvertKit alternative like Mailmodo. Mailmodo also offers complete analytics and automation features in its trial plan.

ConvertKit is tailormade for content creators, but it receives a lot of flak for poor deliverability and lack of advanced insights. If you've faced a low inbox placement rate recently, you can consider switching to a ConvertKit alternative like Mailmodo to fix your low engagement history, poor domain reputation, and scammy email list.

Mailmodo is a better choice in terms of email deliverability. The platform helps boost your email deliverability by offering you expert consultations to clean your lists, setting up proper authentication protocols, and managing your suppression lists.

Zoho Campaign offers a free trial for 14 days where you can access all the features and send up to 6,000 emails to 2,000 contacts. However, if you find the trial plan too brief and are looking to get your skin in the email marketing game, you can consider taking advantage of Mailmodo’s free trial plan.

If you’re not able to build complex workflows with Zoho Campaigns, you’re not alone. A lot of customers have complained about its limited automation capabilities. If you’re looking for an automation solution which offers you pre-made workflows, custom triggers, and endless integrations, consider using Mailmodo.

Zoho Campaigns has a poor deliverability rate, which causes your users’ emails to land in spam. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.

CONTENTS

TL;DR:

Email Creation

Contact & Campaign

Automation

Analytics

Customer Support

FAQs

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with interactive emails

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