Zoho Campaigns Vs Omnisend - Which one’s for you?

21 days on all plans

14-day trial

Has free plan

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalied kick off call and onboarding manager too

Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base

Email Support, Phone Support, Help center

Generally email verification is done. 2-factor authentication can be configured manually

Email verification

No verification

Onboarding form requires:

• First name of the user
• Reason for using Mailmodo as a tool
• Total number of emails or subscribers
• Phone number of the user

Onboarding from requires:

• Name of the user
• Email of the user
• Password of the user
• Phone number of the user After sign in
• Full Name
• Role in the company
• Phone number
• Company Name
• Complete address of the company
• Current size of contact list
• Company Industry
• Free migration support (Need help migrating from your current email marketing platform to Zoho Campaigns?)

Onboarding form requires:

• First name of the user.
• Last name of the user.
• Company name of the user.
• Website URL of the company.
• Address of the company.
• Timezone of the company location.

• Stepwise instructions(basic and advanced) are provided to send out the first email.
• Team provides demo on-demand.
• Also have dedicated course(Email Marketing Masterclass)

Stepwise instructions(basic and advanced) are provided to send out the first email

Prompts to connect store or ecommerce account. More focused towards ecommerce

Light theme

Light theme

Light theme

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

No

No

Provides dedicated whitelisting support

No

No

Yes

Yes

Yes

Allows customization for manual inputs

Yes

Yes

Yes

No

No

Can create from scratch or select template from library

Can create from scratch or select from pre-designed templates

Can create from scratch or select template from library

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Elements can be dragged and dropped any where within the email

Elements can be dragged and dropped any where within the email

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Width can be modified between 600 px - 800 px

Have width from 600-700 px

12 variations of layouts to select from

10 variations of layouts to select from

Not Applicable

• 12 Headers
• 54 Content Cards
• 14 Gallery
• 13 CTAs
• 29 Forms
• 15 Product Cards
• 12 Footers

No

• 3 Pre-header
• 3 Headers
• 14 Hero image
• 6 Titl
• 4 Title & button
• 1 Title & 2 button
• 2 Title, paragraph & button
• 2 Title & paragraph
• 4 multi(double and triple) columns
• 3 Product lisitng
• 5 Image gallery
• 3 Footer

Can save any layout block

No

Can save any layout block and element

Common options like pading, email body and email bg color options are provided

Common options like email bg color options are provided. Some notable options are Email border size and color, and option to enable RTL layout mode -Use this mode for languages written from right-to-left (Arabic and Hebrew).

Common options like email bg color options are provided

Total 46 fonts

• 11 email safe fonts
• 24 web safe fonts
• 11 web fonts.

• 12 standard fonts
• 11 non-standard fonts

Total 53 fonts

• 12 system fonts
• 41 web fonts

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

It gives a prompt message - The font type that you have selected is a non-standard font and may not render properly in all email clients. In such cases, we will show your content in a similar web-safe font

No prompt

HTML and AMP are displayed together with toggle between desktop and mobile screens

HTML and text are displayed together with toggle between desktop and mobile screens

Only HTML email with side by side display of desktop and mobile screens

HTML and AMP versions are different, supports unlimited testing

Only HTML, Text or HTML and plain text. Supports unlimited testing

Only HTML. Supports unlimited testing.

No

Yes

Yes

Yes

Yes

Yes

16 AMP elements

AMP Emails not supported

No AMP elements

Yes

No

No

No

No

No

Yes,with forms

Yes, through Eventbrite

No

Yes

No

No

Yes

No

No

Yes

No

No

Yes

Yes,through Shopify integration

No

Yes

Yes,through Shopify integration

No

Yes

Yes

No

Yes

No

No

Yes

No

No

Yes

No

No

Yes

No

No

Yes

No

No

Yes

No

No

Yes

No

No

Yes

No

No

Yes

No

No

Yes

Yes, signup form available

Yes, has website forms

Yes

No

Not Applicable

Yes

No

Not Applicable

Structured for case specific

No

No

Yes

No

No

Automatic collection and storage of form submission data. Export options available

Zoho campaigns doesn't have interactive email forms but has subscription forms

Collects form submission data as contacts

Yes

No

Not Applicable

Yes

No

Not Applicable

No

No

Not Applicable

15 field options

17 field types

9 field options Also have spin the wheel

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

Not Applicable

Structured for case specific

No

Not Applicable

Yes

Yes

Yes

Yes

Yes

Yes

Structured for case specific

No

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

Not Applicable

Yes

No

Not Applicable

Yes

No

Not Applicable

Yes

No

Not Applicable

Yes

Yes

Yes

No

No

Yes

Yes

Yes

based on engagement

Yes

Yes

Yes

Yes

Yes

Manually, CSV, API, Apps, CRM, etc.

Manually, import from database, sync contacts, through signup forms

Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool

Yes

Yes

No, but possible by automations

Yes

Yes

Yes

Yes

Yes

Yes

Supports email sending by send now, schedule later and fragmented scheduling

Send now,Send later- date and time specified by sender, send in batches, based on recipient's time zone, based on optimal open time

Send and Schedule are two different options

Yes

Yes

No

Yes

Yes

No

Yes

Yes ,also last time for activity is stored

Yes

Yes

Yes, also last time for activity is stored

Yes

Yes

Yes

No

Yes

Yes

No

Yes

Yes

Yes

Yes

No

Yes

Yes

Yes

Yes

Yes

No

Yes

Yes

Yes

No

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes, aka Click performance

Yes

Yes

No

No

No, upcoming

No, integration with google analytics

No

No

No

No

Basic email handling and webhooks available

basic email handling, webhooks. SMS and CRM activities

Basic email handling with very limited trigger and automations

Yes

Yes

No

12 trigger options and 5 Categories of start point

• Manual Trigger Specific Contacts

• Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

• AMP activities Form Submission

• Custom events Occurence of an event

• External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

12 trigger options

• Form submission
• List entry
• Enter a segment
• datefield
• Email action
• Field update
• Tag assigned
• Tag Removed
• Open Trigger
• Abandoned cart
• Purchase follow-up
• Poduct specific follow-up

13 trigger options

• Clicked on message, open message, viewed page, order placed, special occasion, signup, abandon cart, order status change, viewed product, contact enters a segment, contact exits a segment, product back in stock, events

• User can filter contacts at trigger

9 Rules

• Campaign Activities: Opened, Clicked, Submitted

• Advanced Conditions: Contact property, List/Segment membership

• Delay: Wait for a time period, Wait till specific time, Wait for an event

3 rules

• Simple
• Multiway
• Email Activity

4 Rules

• Delay, tag contact, split, a/b testing

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

3 types of Action

• Engagement Send Email, A/B Test, Send SMS

• Productivity Add to list, Remove from list, Assign tag, Remove tag, Add score, Subtract score, Subscription management, Update field, Internal Notification Email, Exit from Workflow, Wait time, Wait Condition, Move to another Workflow

• ZOHO CRM Actions Push Data, Create Task

3 Actions

Email, messages, push notifications

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Difficulty in handling nodes, requires manual moving

Needs to have ecommerce store to start with

Yes

Yes

Yes

Yes

Yes

Yes

No

Yes. Total 10 inspirations

• Welcome and Onboarding - 2
• Nurture series -.1
• Re-engagement - 1
• Customer Retention - 1
• E-Commerce - 2
• Conditional Workflow - 3

Yes, 18 flows available

Yes, have a dedicated industry wise research to send engaging drips.

No

No

Yes

Yes

Yes

No

No

No

21 integrations More details.

65 integrations More details.

80 integrations More details.

Yes

Yes

Yes

Yes

No, but can done by automations. Also trasactional mails are supported by their in-house transactional email service- zepto mail

No

No

No

No

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Refer this page to understand in detail.

Yes Has contro over contacts, orders and carts Refer this page to understand in detail.