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Zoho Campaigns Vs Omnisend - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Zoho Campaigns vs Omnisend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Zoho Campaigns compares with Omnisend

Here’s a summary and non-biased comparison between Zoho Campaigns and Omnisend on the basis of email marketing features

Email editing and creation

Provides a HTML and plain text editor. It has drag and drop, responsive features

Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only.

Automation

Automation is divided into autoresponders and workflows. It has 7 different types of pre-defined auto responders making it easy to create. Workflows consists of numerous triggers including API? webhook/integrations, actions and conditions

Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only.

Integration

65 integrations

80 integrations

Transactional emails

No. but can done by automations. Also trasactional mails are supported by their in-house transactional email service- zepto mail

Not available.

Ease of Access

Good UI/Ux design and the campaign builder is pretty easy to underastand and use.

Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality.

Customer Support

Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base.

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support.

Interactive emails

No.

No.

Other marketing features

Has the following tools on marketing: - Websites builder for landing pages. - Online stores on websites. - RSS Campaigns - SMS marketing - Social media campaigns

Has the following tools on marketing: - Signup forms for pages. - SMS marketing. - Web push notifications for apps.

Drive conversion with interactive emails

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Not sure yet?

How about an email marketing platform that can provide ~3X lift to your email performance?

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Think better email deliverability.

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Higher open rates.

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Better email conversion..

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More growth

Sounds too good to be a real tool? Well, here’s the best part. This exists.

Meet Mailmodo, improving email conversions one email at a time

Fix all your email marketing problems and convert it into your most powerful growth channel.

Managed deliverability

Get amazing inbox placement with concierge support

Affordable pricing

Scale your email marketing with an affordable and easy pricing

Reliable customer support

Get human support whenever you need including onboarding and migration customer support

Here’s how Mailmodo compares to both Omnisend & Zoho Campaigns

FeatureMailmodozoho-campaignsomnisend
Trial Period

21 days on all plans

14-day trial

Has free plan

Customer support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalied kick off call and onboarding manager too

Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base

Email Support, Phone Support, Help center

Account activation

Generally email verification is done. 2-factor authentication can be configured manually

Email verification

No verification

Onboarding form

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user

Onboarding from requires:

  • Name of the user
  • Email of the user
  • Password of the user
  • Phone number of the user After sign in
  • Full Name
  • Role in the company
  • Phone number
  • Company Name
  • Complete address of the company
  • Current size of contact list
  • Company Industry
  • Free migration support (Need help migrating from your current email marketing platform to Zoho Campaigns?)

Onboarding form requires:

  • First name of the user.
  • Last name of the user.
  • Company name of the user.
  • Website URL of the company.
  • Address of the company.
  • Timezone of the company location.
Product education
  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)

Stepwise instructions(basic and advanced) are provided to send out the first email

Prompts to connect store or ecommerce account. More focused towards ecommerce

Product theme

Light theme

Light theme

Light theme

FeatureMailmodozoho-campaignsomnisend
In-product templates

67 and growing templates

144 and growing templates

35 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, which only gives a preview to the templates

Yes, free inspiration gallery

Inspirational Templates count

200+ templates

144 templates

80 templates

FeatureMailmodozoho-campaignsomnisend
AMP email creation

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

No

No

Whitelisting support

Provides dedicated whitelisting support

No

No

Automatic HTML fallback

Yes

Yes

Yes

Customize HTML fallback

Allows customization for manual inputs

Yes

Yes

Sending AMP emails

Yes

No

No

FeatureMailmodozoho-campaignsomnisend
Template editor

Can create from scratch or select template from library

Can create from scratch or select from pre-designed templates

Can create from scratch or select template from library

Drag and Drop

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Elements can be dragged and dropped any where within the email

Elements can be dragged and dropped any where within the email

Email Dimensions

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Width can be modified between 600 px - 800 px

Have width from 600-700 px

Pre-made layouts

12 variations of layouts to select from

10 variations of layouts to select from

Not Applicable

Pre-made blocks/modules
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers

No

  • 3 Pre-header
  • 3 Headers
  • 14 Hero image
  • 6 Titl
  • 4 Title & button
  • 1 Title & 2 button
  • 2 Title, paragraph & button
  • 2 Title & paragraph
  • 4 multi(double and triple) columns
  • 3 Product lisitng
  • 5 Image gallery
  • 3 Footer
Ability to save & reuse blocks

Can save any layout block

No

Can save any layout block and element

Design Options

Common options like pading, email body and email bg color options are provided

Common options like email bg color options are provided. Some notable options are Email border size and color, and option to enable RTL layout mode -Use this mode for languages written from right-to-left (Arabic and Hebrew).

Common options like email bg color options are provided

Supported Email Fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.
  • 12 standard fonts
  • 11 non-standard fonts

Total 53 fonts

  • 12 system fonts
  • 41 web fonts
If non-standard font is used

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

It gives a prompt message - The font type that you have selected is a non-standard font and may not render properly in all email clients. In such cases, we will show your content in a similar web-safe font

No prompt

Template preview

HTML and AMP are displayed together with toggle between desktop and mobile screens

HTML and text are displayed together with toggle between desktop and mobile screens

Only HTML email with side by side display of desktop and mobile screens

Template testing

HTML and AMP versions are different, supports unlimited testing

Only HTML, Text or HTML and plain text. Supports unlimited testing

Only HTML. Supports unlimited testing.

Adding custom HTML code

No

Yes

Yes

Rich text editor

Yes

Yes

Yes

FeatureMailmodozoho-campaignsomnisend
Interactive AMP widgets

16 AMP elements

AMP Emails not supported

No AMP elements

Carousel/Image Carousel

Yes

No

No

Accordion

No

No

No

Basic Event invitation

Yes,with forms

Yes, through Eventbrite

No

Add to calendar

Yes

No

No

Calendly

Yes

No

No

Zoom Webinar

Yes

No

No

Shopify Card Abandoment

Yes

Yes,through Shopify integration

No

Shopify Product Recommendation

Yes

Yes,through Shopify integration

No

Poll

Yes

Yes

No

Live Price Ticker

Yes

No

No

Star Rating

Yes

No

No

NPS Rating

Yes

No

No

Thumbs up or down

Yes

No

No

Emoji Rating

Yes

No

No

Chip selection

Yes

No

No

Spin the Wheel

Yes

No

No

Quiz

Yes

No

No

Gokwik

Yes

No

No

Form

Yes

Yes, signup form available

Yes, has website forms

Star Rating

Yes

No

Not Applicable

Thumbs up or down

Yes

No

Not Applicable

FeatureMailmodozoho-campaignsomnisend
Thumbs up or down

Structured for case specific

No

No

Star Rating

Yes

No

No

Form Submission capture

Automatic collection and storage of form submission data. Export options available

Zoho campaigns doesn't have interactive email forms but has subscription forms

Collects form submission data as contacts

Conditional forms

Yes

No

Not Applicable

Step wise forms

Yes

No

Not Applicable

Hidden field

No

No

Not Applicable

Form fields

15 field options

17 field types

9 field options Also have spin the wheel

Dropdown

Yes

Yes

Yes

Radio

Yes

Yes

Yes

Checkbox

Yes

Yes

Yes

Emoji

Yes

No

Not Applicable

Thumbs up or down

Structured for case specific

No

Not Applicable

Text

Yes

Yes

Yes

Multiline

Yes

Yes

Yes

Image Link

Structured for case specific

No

Yes

Date picker

Yes

Yes

Yes

Time picker

Yes

Yes

Yes

Phone number

Yes

Yes

Yes

Single chip

Yes

No

Not Applicable

Multichip

Yes

No

Not Applicable

Star Rating

Yes

No

Not Applicable

Nps Rating

Yes

No

Not Applicable

FeatureMailmodozoho-campaignsomnisend
Dynamic segments

Yes

Yes

Static segments

Yes

No

No

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

based on engagement

Yes

Yes

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Manually, CSV, API, Apps, CRM, etc.

Manually, import from database, sync contacts, through signup forms

Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool

FeatureMailmodozoho-campaignsomnisend
Triggered

Yes

Yes

No, but possible by automations

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes

Yes

Sending Schedule

Supports email sending by send now, schedule later and fragmented scheduling

Send now,Send later- date and time specified by sender, send in batches, based on recipient's time zone, based on optimal open time

Send and Schedule are two different options

Fragmented/Batch Scheduling

Yes

Yes

No

Send time optimization

Yes

Yes

No

FeatureMailmodozoho-campaignsomnisend
Opens

Yes

Yes ,also last time for activity is stored

Yes

Clicks

Yes

Yes, also last time for activity is stored

Yes

CTOR

Yes

Yes

No

Submissions

Yes

Yes

No

Bounces

Yes

Yes

Yes

Blocked

Yes

No

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

No

Yes

Forwards

Yes

Yes

No

Device usage

Yes

Yes

Yes

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes, aka Click performance

Yes

Click heatmap

Yes

No

No

Custom analytics dashboard

No, upcoming

No, integration with google analytics

No

Graphical rep

No

No

No

FeatureMailmodozoho-campaignsomnisend
Journey Advancement

Basic email handling and webhooks available

basic email handling, webhooks. SMS and CRM activities

Basic email handling with very limited trigger and automations

Drag & drop journey builder

Yes

Yes

No

Trigger options

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

12 trigger options

  • Form submission
  • List entry
  • Enter a segment
  • datefield
  • Email action
  • Field update
  • Tag assigned
  • Tag Removed
  • Open Trigger
  • Abandoned cart
  • Purchase follow-up
  • Poduct specific follow-up

13 trigger options

  • Clicked on message, open message, viewed page, order placed, special occasion, signup, abandon cart, order status change, viewed product, contact enters a segment, contact exits a segment, product back in stock, events

  • User can filter contacts at trigger

Rules/Conditions

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

3 rules

  • Simple
  • Multiway
  • Email Activity

4 Rules

  • Delay, tag contact, split, a/b testing
Actions

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

3 types of Action

  • Engagement Send Email, A/B Test, Send SMS

  • Productivity Add to list, Remove from list, Assign tag, Remove tag, Add score, Subtract score, Subscription management, Update field, Internal Notification Email, Exit from Workflow, Wait time, Wait Condition, Move to another Workflow

  • ZOHO CRM Actions Push Data, Create Task

3 Actions

Email, messages, push notifications

Limitations

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Difficulty in handling nodes, requires manual moving

Needs to have ecommerce store to start with

Web/App/External event triggers

Yes

Yes

Yes

CRM triggers

Yes

Yes

Yes

Pre-made email flows

No

Yes. Total 10 inspirations

  • Welcome and Onboarding - 2
  • Nurture series -.1
  • Re-engagement - 1
  • Customer Retention - 1
  • E-Commerce - 2
  • Conditional Workflow - 3

Yes, 18 flows available

Email flows Inspiration

Yes, have a dedicated industry wise research to send engaging drips.

No

No

FeatureMailmodozoho-campaignsomnisend
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

21 integrations More details.

65 integrations More details.

80 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

Yes

No, but can done by automations. Also trasactional mails are supported by their in-house transactional email service- zepto mail

No

Content optimization

No

No

No

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Refer this page to understand in detail.

Yes Has contro over contacts, orders and carts Refer this page to understand in detail.

Mailmodo is your one-stop email marketing need

Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.

Visual Journey Builder

Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.

Easy Integrations

Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom

Transactional emails

Send bulk transactional AMP emails using API & webhook triggers based on user behaviors.

Contact List Management

Segment users based on attributes or past campaign activities like Open, Click & Form Submissions

Complete Email Analytics

Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails

High Deliverability

Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team

Do more with emails - bring in the interactive email experience

Mailmodo helps you use AMP emails without any developer or designers help.

No redirects

Get amazing inbox placement with concierge support

Unique email experience

Get amazing inbox placement with concierge support

Higher conversions

Get amazing inbox placement with concierge support

emails

Many folks have migrated from Mailmchimp to Mailmodo and seen amazing results

“We saw a massive 250% increase in responses to our NPS survey emails. Our users loved the email as it enabled them to share their thoughts with us without even getting redirected once.”

Subhash Dash

Subhash Dash

Razorpay

“We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Our campaigns saw a visible increase in numbers.”

Ridhima Achaliya

Ridhima Achaliya

Traya

“With Mailmodo’s fragmented batch scheduling, controlling the size of each batch of recipients was possible and open rates shot up from 12% to 38%”

Pragya Choudhary

Pragya Choudhary

Project Pro

What product experts say about Mailmodo?

Companies trust us

Are you still confused about which platform is the right one for you?

Talk to our email experts and find the best solution for your brand. On the house.

Frequently asked questions

Zoho Campaign offers a free trial for 14 days where you can access all the features and send up to 6,000 emails to 2,000 contacts. However, if you find the trial plan too brief and are looking to get your skin in the email marketing game, you can consider taking advantage of Mailmodo’s free trial plan.

If you’re not able to build complex workflows with Zoho Campaigns, you’re not alone. A lot of customers have complained about its limited automation capabilities. If you’re looking for an automation solution which offers you pre-made workflows, custom triggers, and endless integrations, consider using Mailmodo.

Zoho Campaigns has a poor deliverability rate, which causes your users’ emails to land in spam. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.

You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.

If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.

Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.

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