- Product
Template Builder
Build AMP and HTML templates with a drag-and-drop builder
Email Automation
Engage users across the lifecycle with email automation
AMP Emails
Leverage interactive AMP emails for higher in-mail conversions
Shopify Email Marketing
Drive sales with interactive emails at all stages of the buyer journey
Send Transactional Email
Trigger HTML and AMP emails with API and integrations
Contact Management
Target emails better with advanced contact management
Campaign Manager
Manage campaigns with a full-stack, intuitive manager
AI Email Marketing
Save 3X time on writing and template creation
- Solutions
Send Quizzes
Boost quiz responses with interactive, smart quizzes
Conduct Survey
Razorpay gets 257% higher survey reponses
Get Reviews
Interviewvector gets 45% higher reviews
Collect Feedback
AllRound gets 28% higher feedback responses
Book Meeting
HobSpace gets 20% higher demo signups
Event Registration
Mudrex gets 280% more webinar signups
Gamify Emails
Drive engagement with games inside email
Recover Carts
Traya gets 15% cart recovery rate
- Resources
Featured Resources
- API & Integrations
Sync Contact from
Apps inside Email
Mailchimp Vs EmailOctopus - Which one’s for you?
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailchimp vs EmailOctopus, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Mailchimp compares with EmailOctopus
Here’s a summary and non-biased comparison between Mailchimp and EmailOctopus on the basis of email marketing features
 |  | |
|---|---|---|
| Email editing and creation | Provides 2 WYSIWYG editors, Standard and AI based, both of which create only HTML emails | Provides a HTML editor. It has drag and drop, responsive features |
| Automation | Visual journey builder with templates. Automations have advanced Zapier like capability to interlink apps with 3 trigger points | Automation is simple with limited actions and conditions along with triggers including API |
| Integration | 320 native integrations including Zapier, Make, etc. | 78 integrations |
| Transactional emails | Not included within the marketing emails plans. Need to buy a different plan | No. |
| Ease of Access | Pretty hard marketing solution to learn as the UI/UX is super complicated | Pretty easy to use, stepwise advancement in each stage of building a campaign/automation |
| Customer Support | Email & chat support only | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base |
| Interactive emails | Not supported | No |
| Other marketing features | ○ Multivariate testing Following are available on a separate plan ○ Websites builder for landing pages ○ Online stores/website builder for ecommerce ○ Digital Ads for facebook, instagram and the web | NA |
Meet Mailmodo, improving email conversions one email at a time
Fix all your email marketing problems and convert it into your most powerful growth channel.
Managed deliverability
Get amazing inbox placement with concierge support
Affordable pricing
Scale your email marketing with an affordable and easy pricing
Reliable customer support
Get human support whenever you need including onboarding and migration customer support
Here’s how Mailmodo compares to both EmailOctopus & Mailchimp
| Feature | Mailmodo | mailchimp | emailoctopus |
|---|---|---|---|
| Trial Period | 21 days on all plans | No trial | No trial |
| Customer support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalied kick off call and onboarding manager too | Mailchimp Assistant, Email Support, 24/7 Chat Support, Phone Support, Assisted Onboarding, Dedicated Onboarding | Mailchimp Assistant, Email Support, 24/7 Chat Support, Phone Support, Assisted Onboarding, Dedicated Onboarding |
| Account activation | Generally email verification is done. 2-factor authentication can be configured manually | Email verification | Email verification |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education |
| Stepwise instructions(basic and advanced) are provided to send out the first email | Stepwise instructions(basic and advanced) are provided to send out the first email |
| Product theme | Light theme | Light theme | Light theme |
| Feature | Mailmodo | mailchimp | emailoctopus |
|---|---|---|---|
| In-product templates | 67 and growing templates | 7 templates for AI based (beta) editor | 7 templates for AI based (beta) editor |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, aka the marketplace | Yes, aka the marketplace |
| Inspirational Templates count | 200+ templates | 47 total templates, only 5 free for beta - AI, 84 for classic editor | 47 total templates, only 5 free for beta - AI, 84 for classic editor |
| Feature | Mailmodo | mailchimp | emailoctopus |
|---|---|---|---|
| AMP email creation | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge | No | No |
| Whitelisting support | Provides dedicated whitelisting support | No | No |
| Automatic HTML fallback | Yes | No | No |
| Customize HTML fallback | Allows customization for manual inputs | No | No |
| Sending AMP emails | Yes | No | No |
| Feature | Mailmodo | mailchimp | emailoctopus |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Drag and Drop | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button | Elements can be dragged and dropped any where within the email | Elements can be dragged and dropped any where within the email |
| Email Dimensions | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email | Have fixed width(600 px, for classic and 660 px, for new) | Have fixed width(600 px, for classic and 660 px, for new) |
| Pre-made layouts | 12 variations of layouts to select from | In classic email editor, we have 9 basic layout of which 5 are featured. In new AI based email editor, we have 8 blank layouts and 2 Prebuilt layout | In classic email editor, we have 9 basic layout of which 5 are featured. In new AI based email editor, we have 8 blank layouts and 2 Prebuilt layout |
| Pre-made blocks/modules |
| NA | NA |
| Ability to save & reuse blocks | Can save any layout block | NA | NA |
| Design Options | Common options like pading, email body and email bg color options are provided | Common options like email bg color options are provided. In the classic editor, some notible options are Email border and page border. Also have an additional mobile editing too and an in-template preheader(view in browser by default or other alterning text). | Common options like email bg color options are provided. In the classic editor, some notible options are Email border and page border. Also have an additional mobile editing too and an in-template preheader(view in browser by default or other alterning text). |
| Supported Email Fonts | Total 46 fonts
| For standard builder:
| For standard builder:
|
| If non-standard font is used | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported | In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead No prompt while editing. | In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead No prompt while editing. |
| Template preview | HTML and AMP are displayed together with toggle between desktop and mobile screens | Only HTML display with toggle between desktop and mobile screens. Also have a inbox display in colloboration with Litmus. | Only HTML display with toggle between desktop and mobile screens. Also have a inbox display in colloboration with Litmus. |
| Template testing | HTML and AMP versions are different, supports unlimited testing | Only HTML Supports unlimited testing | Only HTML Supports unlimited testing |
| Adding custom HTML code | No | Yes | Yes |
| Rich text editor | Yes | Yes | Yes |
| Feature | Mailmodo | mailchimp | emailoctopus |
|---|---|---|---|
| Interactive AMP widgets | 16 AMP elements | AMP Emails not supported | AMP Emails not supported |
| Carousel/Image Carousel | Yes | No | No |
| Accordion | No | No | No |
| Basic Event invitation | Yes,with forms | No, but has external web forms that can be linked | No, but has external web forms that can be linked |
| Add to calendar | Yes | No | No |
| Calendly | Yes | No | No |
| Zoom Webinar | Yes | No | No |
| Shopify Card Abandoment | Yes | Yes | Yes |
| Shopify Product Recommendation | Yes | Yes | Yes |
| Poll | Yes | No | No |
| Live Price Ticker | Yes | No | No |
| Star Rating | Yes | No | No |
| NPS Rating | Yes | No, but has external web surveys that can be linked | No, but has external web surveys that can be linked |
| Thumbs up or down | Yes | No | No |
| Emoji Rating | Yes | No | No |
| Chip selection | Yes | No | No |
| Spin the Wheel | Yes | No | No |
| Quiz | Yes | No, but has external web surveys that can be linked | No, but has external web surveys that can be linked |
| Gokwik | Yes | No | No |
| Form | Yes | No, but has external web surveys that can be linked | No, but has external web surveys that can be linked |
| Star Rating | Yes | No | No |
| Thumbs up or down | Yes | No | No |
| Feature | Mailmodo | mailchimp | emailoctopus |
|---|---|---|---|
| Thumbs up or down | Structured for case specific | No | No |
| Star Rating | Yes | No | No |
| Form Submission capture | Automatic collection and storage of form submission data. Export options available | Mailchimp doesn't have interactive email forms but external web forms and form results are collected and stored in survey section | Mailchimp doesn't have interactive email forms but external web forms and form results are collected and stored in survey section |
| Conditional forms | Yes | No | No |
| Step wise forms | Yes | No | No |
| Hidden field | No | No | No |
| Form fields | 15 field options | No | No |
| Dropdown | Yes | No | No |
| Radio | Yes | No | No |
| Checkbox | Yes | No | No |
| Emoji | Yes | No | No |
| Thumbs up or down | Structured for case specific | No | No |
| Text | Yes | No | No |
| Multiline | Yes | No | No |
| Image Link | Structured for case specific | No | No |
| Date picker | Yes | No | No |
| Time picker | Yes | No | No |
| Phone number | Yes | No | No |
| Single chip | Yes | No | No |
| Multichip | Yes | No | No |
| Star Rating | Yes | No | No |
| Nps Rating | Yes | No | No |
| Feature | Mailmodo | mailchimp | emailoctopus |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | Yes | No | No |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | based on engagement | Yes | Yes |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Manually, CSV, API, Apps, CRM, etc. | Copy & Paste, Upload a file, Import from a service | Copy & Paste, Upload a file, Import from a service |
| Feature | Mailmodo | mailchimp | emailoctopus |
|---|---|---|---|
| Triggered | Yes | No, but possible via automations | No, but possible via automations |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | No | No |
| Sending Schedule | Supports email sending by send now, schedule later and fragmented scheduling | Send and Schedule are two different options | Send and Schedule are two different options |
| Fragmented/Batch Scheduling | Yes | Yes | Yes |
| Send time optimization | Yes | Yes | Yes |
| Feature | Mailmodo | mailchimp | emailoctopus |
|---|---|---|---|
| Opens | Yes | Yes, also last time for activity is stored | Yes, also last time for activity is stored |
| Clicks | Yes | Yes, also last time for activity is stored | Yes, also last time for activity is stored |
| CTOR | Yes | No | No |
| Submissions | Yes | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | Yes | No | No |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes, abuse report | Yes, abuse report |
| Forwards | Yes | Yes | Yes |
| Device usage | Yes | Yes | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes, aka Click performance | Yes, aka Click performance |
| Click heatmap | Yes | No | No |
| Custom analytics dashboard | No, upcoming | Yes | Yes |
| Graphical rep | No | Yes, aka charts | Yes, aka charts |
| Feature | Mailmodo | mailchimp | emailoctopus |
|---|---|---|---|
| Advance journey features | Basic email handling and webhooks available | comparable to Zapier | comparable to Zapier |
| Drag & drop journey builder | Yes | Yes | Yes |
| Trigger options | 12 trigger options and 5 Categories of start point
| 35 trigger options and 5 Categories of start point
| 35 trigger options and 5 Categories of start point
|
| Rules/Conditions | 9 Rules
| 4 rules If/else, Percentage split, Wait for trigger, Time delay | 4 rules If/else, Percentage split, Wait for trigger, Time delay |
| Actions | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey | 8 Actions Send email, Send email with survey, Webhook, Group/Ungroup, Tag/Untag, Subscribe, Update contact, Archive contact | 8 Actions Send email, Send email with survey, Webhook, Group/Ungroup, Tag/Untag, Subscribe, Update contact, Archive contact |
| Limitations | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
|
|
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | No | Yes, Total 71 inspirations
| Yes, Total 71 inspirations
|
| Email flows Inspiration | Yes, have a dedicated industry wise research to send engaging drips. | No | No |
| Feature | Mailmodo | mailchimp | emailoctopus |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 21 integrations More details. | 320 integrations More details. | 320 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | Yes | No, but can done by automations | No, but can done by automations |
| Content optimization | Yes | Yes | Yes |
| REST API | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. |
Mailmodo is your one-stop email marketing need
Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.
Visual Journey Builder
Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.
Easy Integrations
Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom
Transactional emails
Send bulk transactional AMP emails using API & webhook triggers based on user behaviors.
Contact List Management
Segment users based on attributes or past campaign activities like Open, Click & Form Submissions
Complete Email Analytics
Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails
High Deliverability
Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team
Do more with emails - bring in the interactive email experience
Mailmodo helps you use AMP emails without any developer or designers help.
No redirects
Get amazing inbox placement with concierge support
Unique email experience
Get amazing inbox placement with concierge support
Higher conversions
Get amazing inbox placement with concierge support
Many folks have migrated from Mailmchimp to Mailmodo and seen amazing results
“We saw a massive 250% increase in responses to our NPS survey emails. Our users loved the email as it enabled them to share their thoughts with us without even getting redirected once.”
“We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Our campaigns saw a visible increase in numbers.”
“With Mailmodo’s fragmented batch scheduling, controlling the size of each batch of recipients was possible and open rates shot up from 12% to 38%”
What product experts say about Mailmodo?
Companies trust us
Frequently asked questions
Mailchimp costs $0 for 2,000 contacts and 10,000 emails/month with ads. To overcome these limitations, you must buy the paid plan starting at $9.99/month. Mailchimp pricing for nonprofits is no respite either. Mailchimp competitors like Mailmodo, on the other hand, offer full-stack email marketing solutions for a more affordable price. If you're a Mailchimp user, consider making the switch today to send interactive emails to your audience. Mailmodo is the best Mailchimp alternative.
Mailchimp has been around for 20+ years and is very customer-driven. However, according to Mailchimp reviews, their emails keep going to spam despite your domain being authenticated, which makes the platform seem unreliable. The Mailchimp alternatives considered reliable are ESPs like Mailmodo with high domain reputation and low spam rates.
According to the Email Deliverability Report 2022, Mailchimp has an 81% inbox placement rate and a 14% spam rate. The spam rate is high enough to cause low email deliverability.
You can avoid emails going to spam with Mailchimp and achieve better email deliverability with competitors to Mailchimp like Mailmodo, which offers dedicated servers, consultation, and help with your domain warm-up.
Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.
Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.
EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.
