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Mailerlite Vs Campaign Monitor - Which one’s for you?

Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailerlite vs Campaign Monitor, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.

How Mailerlite compares with Campaign Monitor

Here’s a summary and non-biased comparison between Mailerlite and Campaign Monitor on the basis of email marketing features

Email editing and creation

Provides 3 editors: Drag-&-Drop, Rich text and custom HTML. Editor can create only HTML email

Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only.

Automation

Automations are capable of very basic email handling functionality, such as sending emails or updating contact information

Automations have basic email handling cabability along conditions to perform basic email marketing.

Integration

139 integrations

107 integrations

Transactional emails

No. Available in another product - MailerSend

Yes

Ease of Access

Simple newsletter creation and sending solution but have a lot of gliches and bugs. The classic editor is slow while the new editor is better than the former

Basic email marketing software with every other requirement but lacks at places where we expect automation triggered from 3rd party. Also, creating email editing capability is low

Customer Support

Email & chat support

Email Support, In-App dedicated support, In-App Knowledge base, Customer Support

Interactive emails

Has an accordion. But it doesn't support AMP emails

No

Other marketing features

Has the following tools on marketing: - Websites builder for landing pages and blogs - Web Forms available - iPad Subscribe App to collect offline subscribers. - eCommerce store for website

Has the following tools on marketing: - Signup forms for pages. - SMS marketing

Drive conversion with interactive emails

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Not sure yet?

How about an email marketing platform that can provide ~3X lift to your email performance?

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Think better email deliverability.

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Higher open rates.

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Better email conversion..

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More growth

Sounds too good to be a real tool? Well, here’s the best part. This exists.

Meet Mailmodo, improving email conversions one email at a time

Fix all your email marketing problems and convert it into your most powerful growth channel.

Managed deliverability

Get amazing inbox placement with concierge support

Affordable pricing

Scale your email marketing with an affordable and easy pricing

Reliable customer support

Get human support whenever you need including onboarding and migration customer support

Here’s how Mailmodo compares to both Campaign Monitor & Mailerlite

FeatureMailmodomailerlitecampaignmonitor
Trial Period

21 days on all plans

30 days on premium features

30 days on premium features

Customer support

Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too

Email Support, Knowledge base, Video tutorials

Email Support, Knowledge base, Video tutorials

Account activation

Generally email verification is done. 2-factor authentication can be configured manually

Email verification

Email verification

Onboarding form

Onboarding form requires:

  • First name of the user
  • Reason for using Mailmodo as a tool
  • Total number of emails or subscribers
  • Phone number of the user

Onboarding form requires:

  • Have you used other email marketing services before?
  • First name, Last name, Organization and Website URL.
  • Organization Address and Industry classification
  • History of tool usage like previous email marketing tools or digital products tool or website builders

Onboarding form requires:

  • Have you used other email marketing services before?
  • First name, Last name, Organization and Website URL.
  • Organization Address and Industry classification
  • History of tool usage like previous email marketing tools or digital products tool or website builders
Product education
  • Stepwise instructions(basic and advanced) are provided to send out the first email.
  • Team provides demo on-demand.
  • Also have dedicated course(Email Marketing Masterclass)

No education

No education

Product theme

Light theme

Light and Dark themes

Light and Dark themes

FeatureMailmodomailerlitecampaignmonitor
In-product templates

67 and growing templates

90 and growing templates

90 and growing templates

Has a template inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Yes, free inspiration gallery

Inspirational Templates count

200+ templates

84 templates but is same as that of in-product

84 templates but is same as that of in-product

FeatureMailmodomailerlitecampaignmonitor
AMP email creation

Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge

No

No

Whitelisting support

Provides dedicated whitelisting support

No

No

Automatic HTML fallback

Yes

No

No

Customize HTML fallback

Allows customization for manual inputs

No

No

Sending AMP emails

Yes

No

No

FeatureMailmodomailerlitecampaignmonitor
Template editor

Can create from scratch or select template from library

Can create from scratch or select template from library

Can create from scratch or select template from library

Drag and Drop

Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button

Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email

Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email

Email Dimensions

3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email

Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width

Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width

Pre-made layouts

12 variations of layouts to select from

Not Available

Not Available

Pre-made blocks/modules
  • 12 Headers
  • 54 Content Cards
  • 14 Gallery
  • 13 CTAs
  • 29 Forms
  • 15 Product Cards
  • 12 Footers
  • 7 Headers
  • 20 Content
  • 3 RSS
  • 2 Feature
  • 7 Gallery
  • 4 Buttons
  • 5 E-commerce
  • 14 Special (contains divider, spacer, accodion, event, application, signatures)
  • 5 Social and sharing
  • 2 Survey and quiz (1 each)
  • 4 Footers
  • 7 Headers
  • 20 Content
  • 3 RSS
  • 2 Feature
  • 7 Gallery
  • 4 Buttons
  • 5 E-commerce
  • 14 Special (contains divider, spacer, accodion, event, application, signatures)
  • 5 Social and sharing
  • 2 Survey and quiz (1 each)
  • 4 Footers
Ability to save & reuse blocks

Can save any layout block

Not Applicable

Not Applicable

Design Options

Common options like pading, email body and email bg color options are provided

Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor

Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor

Supported Email Fonts

Total 46 fonts

  • 11 email safe fonts
  • 24 web safe fonts
  • 11 web fonts.

Have a mixed collection of total 35 fonts (email safe, websafe and web fonts)

Have a mixed collection of total 35 fonts (email safe, websafe and web fonts)

If non-standard font is used

Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported

No Prompt

No Prompt

Template preview

HTML and AMP are displayed together with toggle between desktop and mobile screens

HTML display with toggle between desktop and mobile screens

HTML display with toggle between desktop and mobile screens

Template testing

HTML and AMP versions are different, supports unlimited testing

No, but has dedicated HTML editor

No, but has dedicated HTML editor

Adding custom HTML code

No

Yes

Yes

Rich text editor

Yes

Yes

Yes

FeatureMailmodomailerlitecampaignmonitor
Interactive AMP widgets

16 AMP elements

AMP Emails not supported

AMP Emails not supported

Carousel/Image Carousel

Yes

No, But has HTML carousel

No, But has HTML carousel

Accordion

No

No, But has HTML accordion

No, But has HTML accordion

Basic Event invitation

Yes,with forms

No, But has HTML invitation

No, But has HTML invitation

Add to calendar

Yes

No

No

Calendly

Yes

No

No

Zoom Webinar

Yes

No

No

Shopify Card Abandoment

Yes

Yes

Yes

Shopify Product Recommendation

Yes

Yes

Yes

Poll

Yes

No

No

Live Price Ticker

Yes

No

No

Star Rating

Yes

No

No

NPS Rating

Yes

No, but has external web surveys that can be linked

No, but has external web surveys that can be linked

Thumbs up or down

Yes

No, but has external web surveys that can be linked

No, but has external web surveys that can be linked

Emoji Rating

Yes

No, but has external web surveys that can be linked

No, but has external web surveys that can be linked

Chip selection

Yes

No, but has external web surveys that can be linked

No, but has external web surveys that can be linked

Spin the Wheel

Yes

No

No

Quiz

Yes

No, but has HTML quiz

No, but has HTML quiz

Gokwik

Yes

No

No

Form

Yes

No, but has external web surveys that can be linked

No, but has external web surveys that can be linked

Star Rating

Yes

No

Yes

Thumbs up or down

Yes

No, but has external web surveys that can be linked

Yes

FeatureMailmodomailerlitecampaignmonitor
Thumbs up or down

Structured for case specific

Yes

No, but has external web surveys that can be linked

Star Rating

Yes

Yes

No

Form Submission capture

Automatic collection and storage of form submission data. Export options available

Automatic collection and storage of form submission data. Export options available

Automatic collection and storage of form submission data. Export options available

Conditional forms

Yes

Yes, can perform like journey but only with a form

Yes, can perform like journey but only with a form

Step wise forms

Yes

Yes

Yes

Hidden field

No

No

No

Form fields

15 field options

7 field options

7 field options

Dropdown

Yes

No

No

Radio

Yes

No

No

Checkbox

Yes

No

No

Emoji

Yes

Yes

Yes

Thumbs up or down

Structured for case specific

Yes

Yes

Text

Yes

Yes

Yes

Multiline

Yes

Yes

Yes

Image Link

Structured for case specific

No

No

Date picker

Yes

No

No

Time picker

Yes

No

No

Phone number

Yes

No

No

Single chip

Yes

No

No

Multichip

Yes

Yes, as a multiselection

Yes, as a multiselection

Star Rating

Yes

Yes

Yes

Nps Rating

Yes

Yes

Yes

FeatureMailmodomailerlitecampaignmonitor
Dynamic segments

Yes

Yes

Yes

Static segments

Yes

No

No

Segment on basis of campaign activity

Yes

Yes

Yes

Pre-built segments

based on engagement

No

No

Contact-level campaign data

Yes

Yes

Yes

Add contacts via

Manually, CSV, API, Apps, CRM, etc.

Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber

Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber

FeatureMailmodomailerlitecampaignmonitor
Triggered

Yes

No, but possible via automations

No, but possible via automations

Bulk

Yes

Yes

Yes

AB testing subject line

Yes

Yes, Mailerlite has A/B testing for subject lines, email content and sender ID

Yes, Mailerlite has A/B testing for subject lines, email content and sender ID

Sending Schedule

Supports email sending by send now, schedule later and fragmented scheduling

Send now, send later, deliver based on timezones

Send now, send later, deliver based on timezones

Fragmented/Batch Scheduling

Yes

No

No

Send time optimization

Yes

Yes

Yes

FeatureMailmodomailerlitecampaignmonitor
Opens

Yes

Yes

Yes

Clicks

Yes

Yes

Yes

CTOR

Yes

Yes

Yes

Submissions

Yes

Yes

Yes

Bounces

Yes

Yes

Yes

Blocked

Yes

Yes

Yes

Unsubscribe

Yes

Yes

Yes

Spam complaints

Yes

Yes

Yes

Forwards

Yes

Yes

Yes

Device usage

Yes

Yes

Yes

Email clients

Yes

Yes

Yes

Link click tracking

Yes

Yes

Yes

Click heatmap

Yes

Yes

Yes

Custom analytics dashboard

No, upcoming

Yes

Yes

Graphical rep

No

Yes

Yes

FeatureMailmodomailerlitecampaignmonitor
Journey Advancement

Basic email handling and webhooks available

Basic email handling

Basic email handling

Drag & drop journey builder

Yes

No

No

Trigger options

12 trigger options and 5 Categories of start point

  • Manual Trigger Specific Contacts

  • Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date

  • AMP activities Form Submission

  • Custom events Occurence of an event

  • External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit

5 trigger options

  • When subscriber joins the groups
  • When subscriber completes a form
  • When subscriber clicks a link
  • Update field
  • The anniversary of a date
  • The exact match of a date

5 trigger options

  • When subscriber joins the groups
  • When subscriber completes a form
  • When subscriber clicks a link
  • Update field
  • The anniversary of a date
  • The exact match of a date
Rules/Conditions

9 Rules

  • Campaign Activities: Opened, Clicked, Submitted

  • Advanced Conditions: Contact property, List/Segment membership

  • Delay: Wait for a time period, Wait till specific time, Wait for an event

6 rules

  • Delay

  • Condition: Campaign Activity, Workflow Activity, Custom fields, Group membership, Segment Membership

6 rules

  • Delay

  • Condition: Campaign Activity, Workflow Activity, Custom fields, Group membership, Segment Membership

Actions

6 Actions

Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey

7 Actions

  • Action: Update Custom field, Copy to groups, Move to groups, Remove from groups, Mark as subscribed, Move to another step

  • Email

7 Actions

  • Action: Update Custom field, Copy to groups, Move to groups, Remove from groups, Mark as subscribed, Move to another step

  • Email

Limitations

Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger

Only one trigger points. and no API/Webhook trigger

Only one trigger points. and no API/Webhook trigger

Web/App/External event triggers

Yes

No

No

CRM triggers

Yes

Yes

Yes

Pre-made email flows

No

Yes, Total 15 inspirations

  • Nurture Leads: Simple welcome email, Win back inactive subscribers, New promotions, Advanced welcome email, NPS survey, Membership renewal, Premium members

  • Promotions: Win back inactive subscribers, Online course

  • Retarget Subscribers: Retarget Subscribers, New promotions

  • Events and special dates: Online course, Birthday wishes, Demo call invitation, Webinar invitation

  • Ecommerce: Abandoned cart, Purchase any product, Purchase specific product

Yes, Total 15 inspirations

  • Nurture Leads: Simple welcome email, Win back inactive subscribers, New promotions, Advanced welcome email, NPS survey, Membership renewal, Premium members

  • Promotions: Win back inactive subscribers, Online course

  • Retarget Subscribers: Retarget Subscribers, New promotions

  • Events and special dates: Online course, Birthday wishes, Demo call invitation, Webinar invitation

  • Ecommerce: Abandoned cart, Purchase any product, Purchase specific product

Email flows Inspiration

Yes, have a dedicated industry wise research to send engaging drips.

No

No

FeatureMailmodomailerlitecampaignmonitor
Dynamic data

Yes

Yes

Yes

Spam testing

No

No

No

Integrations

21 integrations More details.

139 integrations More details.

139 integrations More details.

Drag and drop

Yes

Yes

Yes

Transactional emails

Yes

No, but can done by automations

No, but can done by automations

Content optimization

No

No

No

REST API

Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.

Basic activity for API and 2 versions of API are present
Refer this page to understand in detail.

Basic activity for API and 2 versions of API are present
Refer this page to understand in detail.

Mailmodo is your one-stop email marketing need

Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.

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Visual Journey Builder

Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.

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Easy Integrations

Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom

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Transactional emails

Send bulk transactional AMP emails using API & webhook triggers based on user behaviors.

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Contact List Management

Segment users based on attributes or past campaign activities like Open, Click & Form Submissions

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Complete Email Analytics

Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails

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High Deliverability

Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team

Do more with emails - bring in the interactive email experience

Mailmodo helps you use AMP emails without any developer or designers help.

No redirects

Get amazing inbox placement with concierge support

Unique email experience

Get amazing inbox placement with concierge support

Higher conversions

Get amazing inbox placement with concierge support

emails

Many folks have migrated from Mailmchimp to Mailmodo and seen amazing results

“We saw a massive 250% increase in responses to our NPS survey emails. Our users loved the email as it enabled them to share their thoughts with us without even getting redirected once.”

Subhash Dash

Subhash Dash

Razorpay

“We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Our campaigns saw a visible increase in numbers.”

Ridhima Achaliya

Ridhima Achaliya

Traya

“With Mailmodo’s fragmented batch scheduling, controlling the size of each batch of recipients was possible and open rates shot up from 12% to 38%”

Pragya Choudhary

Pragya Choudhary

Project Pro

What product experts say about Mailmodo?

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Companies trust us

Are you still confused about which platform is the right one for you?

Talk to our email experts and find the best solution for your brand. On the house.

Frequently asked questions

MailerLite’s email automation is sophisticated to use. Their automation feature is part of every plan, including the free trial. You can use autoresponders to set up marketing emails, like welcome emails. Building automation flows using their drag-and-drop builder is easy because the platform is intuitive. However, if you’re looking to do triggered email marketing, Mailmodo is a complete value for money. It’s a powerful tool for building multistep automation flows and is cost-effective.

With MailerLite’s free plan, you can send 12,000 emails monthly to 1,000 contacts. Only 1 user can sign up for the trial account. Also, key features such as drag-and-drop editor, email automation builder, signup forms, and pop-ups are included in the trial. However, if the contact limit is exceeded, you will have to shell out money and switch to a paid plan.

Yes, Mailmodo is a far more advanced alternative to MailerLite. With Mailmodo, you can send AMP emails that reduce redirections and drop-offs. Connecting your own SMTP is also a huge advantage for any email marketing team. Besides, Mailmodo offers 24/7 email, phone, and chat support.

You can create an account for free to try Campaign Monitor and send an email campaign to five contacts. If you exceed the contact limit, you will have to buy the paid plan starting from $9/month, where you can send emails to 500 contacts. For a more affordable alternative, you can consider using Mailmodo.

Campaign Monitor is not HIPAA compliant. Although they’ve signed a Business Associate Agreement (BAA), Campaign Monitor won't allow you to utilize their service to send emails containing Protected Health Information (PHI). If you’re looking for a HIPAA compliant ESP, consider using Mailmodo.

Subscribers have frequently expressed frustration with Campaign Monitor for its high spam rates and occasionally blocked servers. Use Mailmodo if you want a higher deliverability rate. We assist clients with domain warming, stop spammers, and provide advice on increasing deliverability rates.