Is SendPulse pricing worth it?
Let's take a closer look at the features and services that SendPulse provides to understand if SendPulse’s pricing is worth it.
One of the standout features of SendPulse is its email automation capabilities. With this service, businesses can create a sequence of automated emails that are triggered by specific actions or events. This feature saves businesses time and ensures that customers receive timely and relevant information and the platform’s pricing is justified by this feature.
Some other features that make it worth the investment are SendPulse's A/B testing capabilities, AI integrated features like predictive analytics, and its easy-to-use drag and drop email design tools. These features allow businesses to optimize their email campaigns and improve their open and click-through rates.
However, there are some features and services that may not be worth the investment for all businesses. For example, SendPulse's web push notifications feature may not be useful for businesses that do not have an active website or do not rely on website traffic for their customer outreach. Similarly, the SMS marketing feature may not be relevant for businesses that primarily communicate with their customers through email or social media. Moreover, the platform’s limited customer support options along with limited customization options in email designing may also make SendPulse users question its value.
Additionally, the pricing of the different email plans of SendPulse depend on the size of the users’ contact list. This makes the plan increasingly expensive as the users’ business grows hence making it a less attractive option in terms of pricing.
Updates in SendPulse pricing
This is the recent revised pricing plans of SendPulse.
For 1-500 contacts:
- Free - $0
- Standard - $6.40 /month
- Pro - $7.68 /month
- Enterprise - $10.75 /month
The most recent pricing update for SendPulse occurred in June 2021. The update included changes to the pricing plans and features offered by the platform.
SendPulse's pricing plans now include a free plan with limited features, as well as paid plans starting at $6.40 per month for up to 500 contacts. The pricing of the paid plans varies based on the size of the contact list and the features selected, with higher-tier plans offering more advanced features such as automation workflows and web push notifications. This was a significant jump from their older pricing structure which offered one paid plan whose pricing increased with increasing subscribers for all users, with fewer options for picking features and plans based on users’ needs.
Verdict
Overall, the value of SendPulse pricing depends on a business's specific needs and priorities. For businesses that rely heavily on email marketing, automation and A/B testing features make SendPulse a valuable investment. However, businesses that do not need these features may find SendPulse's pricing less attractive.
In conclusion, SendPulse offers a range of features and services that can be valuable for businesses looking to improve their email marketing efforts. While some features may not be relevant for all businesses, the automation and A/B testing capabilities make SendPulse a competitive option for businesses looking to invest in an email marketing service provider.
