10 Best July Newsletter Ideas to Try This Summer

With summer just around the corner, your customers will soon be in full buying mode. This makes it a perfect time to promote your brand and drive those sales.

But between handling daily inventory updates and answering customer service, it can get difficult to write fresh and engaging newsletters every time.

This is why, to help you get started, here are five July newsletter inspirations that’ll keep your summer marketing hot and your subscribers coming back for more.

Special days in July

Here are some special days in July you can build your campaigns around:

Event	Date
Canada Day	1st July
Independence Day (USA)	4th July
World Chocolate Day	7th July
Paper Bag Day	12th July
Bastille or French Independence Day	14th July
International Self‑Care Day	24th July
International Friendship Day	30th July

7 engaging July newsletter ideas

Now that you’ve got the key dates noted, let’s explore some July newsletter ideas you can actually use.

1. Canada Day

Every year on July 1st, Canadians come together to mark the anniversary of the Constitution Act of 1867, which united three provinces into the nation of Canada. Fireworks, parades, and community events make it a festive national celebration.

Newsletter idea: Offer your top-selling products with a Canada Day discount code applicable only to Canadian customers. Use dynamic content to swap in region‑specific testimonials and maple‑leaf imagery.

Michael Hill celebrated Canada Day by offering exclusive deals on their signature ruby jewelry, highlighting the ruby’s deep red color as a symbol of Canadian pride.

2. USA Independence Day (July 4)

July 4th is celebrated all across the United States to mark the country's Independence in 1776. It’s a day filled with fireworks, barbecues, parades, and patriotic spirit across the United States.

Share a roundup of your most popular red, white, and blue products in a festive Independence Day collection. Offer a special discount on these items for a limited time to encourage holiday-themed shopping and create a cohesive, patriotic experience for your subscribers.

Nokia embraced the Fourth of July by launching exclusive three-color waistbands in red, white, and blue, encouraging customers to show off their patriotic pride while accessorizing their devices.

Here's an interactive 4th of July email template that you can use.

3. World Chocolate Day

Falling on July 7th, World Chocolate Day celebrates the delicious history of chocolate, dating back to its discovery by the Maya and Aztecs centuries ago. It’s the perfect excuse to indulge and share sweet deals with your customers.

Bundle your best-selling chocolate or chocolate-infused products and offer a limited-time discount. Include a quick “Chocolate Quiz” asking subscribers about their favorite type of chocolate and reveal a surprise promo code based on their answer.

Chocolate retailer Thorntons celebrated World Chocolate Day by offering free standard delivery on all online orders for a limited time, making it even easier for chocolate lovers to indulge.

4. Paper Bag Day

Observed on July 12th, this day is all about reducing plastic waste and encouraging the use of paper bags and other sustainable alternatives. It’s a great opportunity to align with eco-conscious shoppers.

Highlight your zero-waste or eco-friendly product collection with a limited-time offer. You can also give away free branded reusable tote bags on orders over a certain threshold and include tips on plastic reduction.

5. French Independence Day (Bastille Day)

Celebrated on July 14th, Bastille Day marks a pivotal moment in French history—the storming of the Bastille in 1789. People in France and around the world celebrate with parades, fireworks, and French cultural events.

Use this occasion to highlight products with a French flair, such as striped shirts, elegant tableware, gourmet snacks, or artisanal beauty items. Create a limited-time offer where subscribers can unlock an extra gift by spotting hidden French icons (like an Eiffel Tower or baguette emoji) sprinkled throughout the email. This adds a playful, interactive twist to your message.

6. International Self‑Care Day

Observed on July 24th, International Self-Care Day reminds us to slow down and make time for personal well-being through small, meaningful habits.

Feature a curated selection of self-care products like scented candles, bath bombs, stress-relief tools, or cozy loungewear offered at a special price. Share a self-care tip and invite subscribers to share their own rituals for a chance to win the bundle.

7. International Day of Friendship

Taking place on July 30th, International Day of Friendship celebrates the special connections that bring people together across cultures and communities.

In your newsletter, offer a “Buy One, Gift One” deal where customers receive a free small gift to share with a friend with every purchase. Encourage social sharing by asking customers to tag their friends for extra entries in a giveaway.

The Body Shop ran a Friendship Day referral program where they invited customers to refer a friend, and both would receive 20% off their next order.

3 July newsletter ideas for month-long events

Beyond the special days, July is packed with month-long celebrations that give you even more opportunities to connect with your audience. Here are some major month-long celebrations to inspire your campaigns :

1. Sports season

July brings major sporting events like Wimbledon, Tour de France, and FIFA tournaments that capture global attention. Sports fans don’t want to miss a moment, but busy schedules can get in the way.

Keep your subscribers engaged by sending quick, snackable event recaps, key match results, or major tournament updates straight to their inbox.

Use punchy subject lines that spark curiosity and excitement:

• “Guess who won today?”

• “You won’t believe who took the trophy home!”

• “Could this match get even more thrilling?”

Athletic Brewing celebrated Sports Day by promoting a perfect game-day combo: their alcohol-free craft brews paired with classic chicken wings.

2. Independent Retailer Month

July is Independent Retailer Month, a time to highlight and support small, local businesses that bring unique products and personal touch to customers. This is a great opportunity for e-commerce brands to showcase handcrafted or limited-edition items and share the stories behind them.

3. National Ice Cream Month

July is National Ice Cream Month, perfect for indulging in sweet treats and cooling down during summer. Even if you don’t sell ice cream, you can join the fun by promoting summer-themed products, refreshing accessories, or limited-edition flavors and scents.

Dairy Queen celebrated National Ice Cream Day by offering special deals like $3 for 2 Bars, creating excitement that encouraged both loyal fans and new customers to cool off and enjoy a classic DQ treat.

How can AI help you plan your July newsletter campaigns

July can be one of the busiest months for marketers. Between mid-year reviews, summer sales, and holiday campaigns like Independence Day, balancing creativity with consistency becomes challenging. Many teams struggle to keep newsletters fresh while staying on schedule.

Mailmodo’s AI Template Generator can help you create ready-to-edit newsletter designs in seconds. Simply describe your campaign goal—like a “Summer Sale,” “4th of July Promo,” or “Self-Care Month Newsletter”—and the AI will suggest layouts, visuals, and content blocks that fit your theme.

Takeaway

July is the perfect time to bond and engage with your customers, and these July newsletter ideas are sure to help you out. Here’s a Marketing Planner for 2025 by Mailmodo that you can use to get ideas around the year. Don’t miss out on creating emails that are interactive, friendly, full of energy, and helpful. Happy emailing!