17 Ecommerce Sales Statistics You Need to Know

BySakshi Chandwani


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In recent years, the Ecommerce industry has experienced remarkable growth and transformed how people shop. The convenience, variety, and competitive pricing offered by online stores have attracted many shoppers, making Ecommerce an integral part of retail sales. The following statistics provide valuable insights into consumer behaviors, market trends, and the impact of digital marketing strategies. In this blog, we will explore 17 Ecommerce sales statistics that shed light on the growth, challenges, and opportunities in the online shopping landscape.

Table of Contents

How do we collect these statistics?

We rely on industry experts and reputable organizations such as Shopify, Hostinger and many others to gather reliable statistics.

17 Ecommerce sales statistics

Some key statistics related to online shoppers and their buying habits include:

  1. The global Ecommerce market is expected to total $6.3 trillion in 2023. That figure is estimated to grow over the next few years, showing that borderless ecommerce is becoming a profitable option for online retailers. By 2024, 21.2% of total retail sales will happen online. [Source: Shopify]
  2. The average cart abandonment rate is 69.99%. [Source: Hostinger]
  3. Mobile commerce contributes over 67.2% of all online sales. [Source: Hostinger]
  4. In the US, the retail Ecommerce sales for the third quarter of 2022 reached around $265 billion. This is a 3% increase from the previous quarter. [Source: Hostinger]
  5. Around 80% of Chinese internet users buy from Ecommerce stores. Since China accounts for 18.47% of the world population, the country contributes significantly to global retail Ecommerce sales. [Source: Hostinger]
  6. The country’s top online retailer, Alibaba, generated over $700 billion in online sales in 2022. Other huge Chinese Ecommerce companies, like JD, TMall, and Taobao, also contribute to the country’s massive online sales. [Source: Hostinger]
  7. It is expected that mobile commerce sales share in the US will reach 8%. This number is projected to grow and reach 10% by 2025. [Source: Hostinger]
  8. Amazon has the leading 37.8% market share among US online retailers. Additionally, the company generated total net sales of around $121.2 billion during the third quarter of 2022. [Source: Hostinger]
  9. China continues to lead in global Ecommerce sales according to the International Trade Association, accounting for more than 50% of all retail sales worldwide, with total online sales just over the $3 trillion mark in 2022. [Source: Shopify]
  10. After China and the US, the third-largest Ecommerce market is the United Kingdom, taking up 4.8% of the retail ecommerce sales share. The UK is followed by Japan (3%) and South Korea (2.5%). [Source: Shopify]
  11. The UK is forecast to do more than $143.8 billion in Ecommerce sales in 2023. [Source: Shopify]
  12. Latin America (including Peru, Brazil, Argentina, Chile, Colombia, and Mexico) saw $104 billion in Ecommerce sales in 2022, up 22.4% from $85 billion in 2021. [Source: Shopify]
  13. The Singapore Ecommerce market is one of the top 5 fastest growing countries in the world, with a 25.5% growth in sales in 2022 [Source: Shopify]
  14. B2C online marketplace sales (Think Amazon and eBay) in the US are expected to reach $2.1 trillion by 2024. [Source: Shopify]
  15. The average American reads an average of 12 books per year. Print book sales have increased by more than 8.9% since the start of the pandemic in 2020. [Source: Search Logistics]
  16. According to companies, retail sales revenue from physical stores are almost equal to their digital sales (Shopify). As a result, brands are investing in omnichannel tools that will help them sell anywhere. [Source: Ecommerce guide]
  17. Email marketing was responsible for 24% of holiday sales during the 2018 holiday Ecommerce season. [Source: Wpforms]


To sum up, our exploration of these Ecommerce sales statistics highlights the immense potential and growth of the Ecommerce industry. From the increasing popularity of mobile shopping to the influence of social media on consumer behavior, it is clear that online shopping is here to stay. As a business owner, staying informed about these trends and adapting your strategies is crucial.

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