9 Thanksgiving Ecommerce statistics

BySakshi Chandwani


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The holiday season is a time of joy, celebration, and shopping! As Thanksgiving approaches, retailers gear up for one of the year's busiest shopping weekends. With online shopping on the rise, it's important to look closely at the Ecommerce trends during this time. In this blog, we will explore 9 Thanksgiving Ecommerce statistics that shed light on consumer behaviour, online sales, and the impact of technology on holiday shopping. So, let's dive in and uncover the fascinating insights behind the numbers.

Table of Contents

How do we collect these statistics?

When it comes to collecting these statistics, we rely on reliable sources and industry reports. We analyze data trends and patterns to provide accurate insights into the world of Ecommerce. Our sources include: CNBC and Digital Commerce 360.

9 Thanksgiving Ecommerce statistics

Thanksgiving weekend starts the holiday shopping frenzy, with eager shoppers hunting for the best in-store and online deals. Let's take a look at some eye-opening statistics from last year's Thanksgiving weekend:

  1. According to Adobe Analytics, Thanksgiving Ecommerce topped last year's record with $5.6 billion spent. That has nearly doubled since 2017. [Source: Digital Commerce 360]
  2. Online spending nearly doubled since 2017, when consumers spent $2.87 billion online shopping on Thanksgiving. [Source: Digital Commerce 360]
  3. 59% of all Thanksgiving online sales were made on mobile devices, accounting for $3.3 billion in spending, an increase of 14% yearly. [Source: Digital Commerce 360]
  4. On Thanksgiving Day, according to Adobe, toys were up to 28% off, electronics were up to 27% off, and computers were up to 22% off. [Source: CNBC]
  5. The top shopping categories for Thanksgiving Day included toys, with a sales increase of 182% over an average day in October, and jewellery and apparel, with sales increases of 126% and 124%, respectively. [Source: Digital Commerce 360]
  6. Mobile sales reached an all-time Thanksgiving high, with 59% of all Thanksgiving online sales made on mobile devices, accounting for $3.3 billion in spending, an increase of 14% year over year. [Source: Digital Commerce 360]
  7. Mobile shopping played a big role in Thanksgiving sales, with nearly 60% of sales coming through a mobile device — a record for Thanksgiving, Adobe said. [Source: CNBC]
  8. The average order value on U.S. Thanksgiving online orders was $119. [Source: Digital Commerce 360]
  9. U.S. Thanksgiving online sales reached $7.5 billion, and global sales totalled $31.7 billion, each growing 1% over Salesforce’s figures from last year. [Source: Digital Commerce 360]


These Thanksgiving Ecommerce statistics provide valuable insights into consumer behaviour during the holiday season. They highlight the growing importance of online shopping and its impact on businesses. As more people turn to Ecommerce for holiday shopping, retailers must optimize their online presence and offer a seamless shopping experience. Take a glimpse, adapt to changing consumer preferences, and make data-driven decisions to maximize success during this festive time.

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