Email lead generation isn’t a one-size-fits-all process. You can generate leads in multiple ways. By including a sign-up form or a button in your email campaign, you can gain leads in the form of new subscribers. Another way, albeit controversial, is outbound lead generation. You could also place a display ad in another person's email to capture leads.
Like any other lead generation process, email lead gen requires the use of proper lead generation tools to attract prospects. That's why, in this guide, we share our top picks for email lead generation software.
Table of contents
15 Best Email Lead Generation Software to Try Out in 2024
This best lead generation software will help you land leads with little manual intervention.
Email prospecting/lookup
The first step in the email lead generation process is to find potential leads and create their database with the goal of communicating with them.
1. Zendesk Sell
Zendesk Sell is with you at every step of your prospecting process–be it lead qualification, lead management, or contact management. Its interface is simple and convenient to use, so your sales representatives can prospect hassle-free. Zendesk Sell is best suited for startups and enterprise-level businesses.
Read our guide on how to connect Zendesk with Mailmodo by using our Zendesk integration to supercharge your outreach email campaigns. Who wants to miss out on AMP components that drive up lead conversions by 41%?
Features:
- Contact information database
- Contact management
- Data import/export
Zendesk Sell pricing: Suite Team $49 per agent/mo billed yearly, Suite Growth $79 per agent/mo billed yearly, Suite Professional $99 per agent/mo billed yearly
G2 rating: 4.2/5
2. Hunter
With Hunter.io, you can find professional email addresses and check their validity in bulk. The tool automatically identifies best-fit prospects for your sales team to go after. The team also provides services such as web research, email list subscriber building (specifically B2B lists), and scaling your existing lead generation efforts.
Features:
- Autoresponders
- List management
- Reporting/analytics
- Subscriber management
- Template management
Hunter.io pricing: Free for 25 searches and 50 verifications/mo, paid plan $49/mo, Enterprise plan $399/mo
G2 rating: 4.4/5
3. Growbots
With Growbots, you can tap into a database of 200 million contacts separated by industry. The platform also enables you to test your outbound sales strategy to assess what works for your business and marketing strategies. Their customer support team will train you and your team in prospect status monitoring and field mapping to ensure you get quality leads.
Features:
- Contact database
- Data import/export
- Lead capture
- Pipeline management
- Prospecting tools
Growbots pricing: Outreach plan $49/mo, all-in-one plan $199/mo
G2 rating: 4.0/5
💡 Related guide: 10 B2C Lead Generation Strategies to Build Healthy Sales Pipelines
4. Reply.io
The main differentiator of Reply.io is that it offers multi-channel lead prospecting. You can integrate the tool with Facebook Messenger, WhatsApp, and LinkedIn to scale multichannel outreach. Track the activities of qualified leads by automatically logging them into your CRM via native integrations.
Features:
- LinkedIn lead generation
- Contact management
- Lead management
- Performance metrics
Reply.io pricing: Email search plan starts at $49/mo
G2 rating: 4.6/5
5. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a powerful tool for generating leads. With its advanced search filters and ability to target specific industries and job titles, Sales Navigator allows you to connect with potential clients and build relationships that can lead to new business opportunities. By leveraging the power of LinkedIn, you can expand your reach and increase your chances of converting leads into customers.
Features:
Advanced lead and account search filters
InMail messaging for direct communication with prospects
Sales insights and recommendations based on buyer behavior
Team collaboration tools for sharing leads and accounts
Integration with CRM systems for streamlined sales processes
LinkedIn Sales Navigator pricing:
| Plan | Pricing |
|---|---|
| Core | $99/month |
| Advanced | $149/month |
| Advanced Plus | $1600/year |
G2 rating: 4.3/5
6. AeroLeads
Aeroleads chrome extension can come in handy for searching for sales leads on professional websites like LinkedIn. All you’ve to do is add the name and company of your prospect. AeroLeads will add lead information to your email list and extract data on them which you can export at your will.
Features:
- Campaign management
- Sales tracking
- Contact management
Aeroleads pricing:
| Plan | Pricing |
|---|---|
| Take off | $29/month |
| Climb | $59/month |
| Cruise | $99/month |
| Enterprise | $249/month |
G2 rating: 4.1/5
💡 Related guide: How to Set Up Linkedin Advertising For Lead Generation
Lead capture
You can get leads to opt-in to your email list using surveys, pop-ups, polls, and quizzes. We recommend you take consent before sending lead capture emails. Here are the email automation tools you can use to turn leads into subscribers in less time.
7. Mailmodo
It can be overwhelming to reach out to leads with different preferences, interests, and needs. To reduce the steps for capturing them, sign up with us. Mailmodo offers tools for email segmentation, personalization, and automation. Just add an inline form inside lead capture email template which the user can fill in the inbox without being redirected. Less friction means less resistance.
You can also get leads to sign up for your newsletter. You can write exclusive content for your subscribers that doesn’t go on blogs as content marketing efforts, so they feel special. Or you can encourage them to opt-in to your email list by creating a free course, gated content or an infographic for them. With our Weekly Roundup, we send content we publish week over week to our subscribers and throw in infographics and other valuable material like our guides to capture leads and increase their trust in our product. Drip campaigns with lead magnets also work well for generating leads because you’re offering value to your target audience in the form of a PDF, whitepaper, or a report.
You can take advantage of a 21-day free trial before opting for the starter plan and check how this marketing software helps you to set up marketing automation and nurture leads.
Features:
- Click tracking
- Contact database
- Conversion tracking
- Customer segmentation
- Data analysis tools
- Dynamic content
- Email management
- Email marketing
- Email tracking
Mailmodo pricing:
| Plan | Pricing |
|---|---|
| Lite | $39/month |
| Pro | $79/month |
| Max | $159/month |
You’ll find useful widgets in Mailmodo’s drag-and-drop AMP email editor to get more information from your contacts. When you open the forms section, you find 29 form options to directly add to your email. Easily customize fields, headings, buttons, and colors to make them stand out.
- Rukham Khan, Content Lead at Mailmunch
⚙️ One of the best new #emailmarketing platforms, @mailmodo, tested and reviewed. Check results here: https://t.co/I2hcsWSaEq#newsletters #ESP #marketingautomation #freeemailtool #smallbusiness #SMBs #AMPforemail pic.twitter.com/D23I40qoEC
— Miles Date (@emailupdater) May 6, 2022
8. Brevo
Brevo offers a wide range of features to help you streamline your marketing campaigns, nurture leads more effectively, and ultimately drive more conversions. With Brevo, you can create targeted email campaigns, track the performance of your marketing efforts, and even automate many aspects of your lead generation process.
Features:
- A/B testing
- Archiving and retention
- Auto responders
- Campaign analytics
- SMS marketing
Brevo pricing:
| Plan | Pricing |
|---|---|
| Free | $0/month |
| Starter | $25/month |
| Business | $65/month |
G2 rating: 4.5/5
9. ConstantContact
With ConstantContact, you can categorize your leads based on your requirements. Instead of sending an email campaign to all of your prospects, you can segment the group you want to send it to. Their customer support representatives offer ample suggestions on how to improve campaigns and statistics to improve your campaign's effectiveness.
Features:
- CRM
- Data import/export
- Email monitoring
- Landing page builder
- Lead generation forms
ConstantContact pricing:
| Plan | Pricing |
|---|---|
| Lite | $12/month |
| Standard | $35/month |
| Premium | $80/month |
💡If you want in-depth analysis, checkout out comprehensive ConstantContact review
10. Sendblaster
Sendblaster is a lead generation and email marketing solution that allows you to capture new leads through customized mail campaigns. From a single screen, you can send bulk mail campaigns, organize your mailing lists, and track the progress of your campaigns. It’s best suited for startups and small businesses.
Features:
- List management
- Subscriber management
- Template management
Sendblaster pricing: $129 (one-time fee)
Email outreach
Alternatively, you can choose to run an email outreach campaign to foster customer relationship management with your leads. Remember that your chances of landing in the lead’s inbox are low because they haven’t opted in to receive your emails.
11. Saleshandy
With Saleshandy you can directly send outreach email campaigns to leads whose email addresses you’ve captured using Saleshandy. Duplicate these campaigns and send them to multiple leads without adversely affecting your email deliverability. Set a reminder to follow up with interested leads to move them further down in your sales funnel.
Features:
- A/B testing
- Campaign analytics
- Campaign management
- Click tracking
- Communication management
Saleshandy pricing: Regular plan $9 /user/mo, Plus $22 /user/mo, Pro $25 /user/mo
12. Mailshake
Mailshake provides you with a single dashboard view from which you can control your whole outreach email marketing campaign. You can integrate your contact list with Hubspot, Slack, Salesforce, and other CRM applications to collate and compile lead data. Track the status of outreach campaigns with a single click using Mailshake’s mail status tracking feature.
Features:
- Email distribution
- Event-triggered actions
- Lead management
- Mobile optimized emails
Mailshake pricing: Starts at $59/mo
G2 rating: 4.7/5
13. Buzzstream
Buzzstream offers a comprehensive range of tools for contact list building, lead prospecting, and outreach email marketing. You can create high-quality leads and qualify them right away by integrating your CRM with Buzzstream via native integrations. You can track the performance of your outreach campaigns in real time with its built-in reporting and analytics feature.
Features:
- Contact management
- Email distribution
- Social media lead generation
- Rank tracking
Pricing: Starts at $24/mo
14. Lemlist
Lemlist is a cold outreach and email automation platform that enables you to generate, nurture, and move leads further down your sales funnel. It can send automatic follow-ups to leads who showed interest in your product or service and schedule cold calls directly in the app to make your outbound process more efficient.
Features:
- Event-triggered actions
- Image Library
- Web forms
- List management
- Reporting/analytics
Lemlist pricing:
| Plan | Pricing |
|---|---|
| Standard | $59/seat/month |
| Pro | $99/seat/month |
| Enterprise | Contact Sales (10 Seat Minimum) |
15. Smartreach
Improve your email reputation and delivery with Smartreach along with automating your outreach emails and follow-up. The platform offers comprehensive spam test reports, built-in email validation, and strategies for domain warm up to improve your chances of landing in the prospects’ inbox. You can even use merge tags to personalize your outreach emails.
Features:
- A/B testing
- CAN SPAM compliance
- Communication management
Smartreach pricing:
| Plan | Pricing |
|---|---|
| Email outreach | $29/seat/month |
| Sales engagement | $49/seat/month |
| Agency | Contact Sales |
| Enterprise | Contact Sales |
G2 rating: 4.9/5
Nurture leads with Mailmodo
What's next once you've generated leads with email marketing? You can run email campaigns to determine which of them are MQL candidates. Then, you nurture the leads to turn them into paying customers. Wonder how? Check out our guide on lead nurturing to break down the process of cultivating leads that aren’t ready to buy from you and learn how Mailmodo can help you create successful lead nurturing campaigns.
