15 Email Lead Generation Software to Grow Your Leads in 2024

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10 mins read

Email lead generation isn’t a one-size-fits-all process. You can generate leads in multiple ways. By including a sign-up form or a button in your email campaign, you can gain leads in the form of new subscribers. Another way, albeit controversial, is outbound lead generation. You could also place a display ad in another person's email to capture leads.

Like any other lead generation process, email lead gen requires the use of proper lead generation tools to attract prospects. That's why, in this guide, we share our top picks for email lead generation software.

15 Best Email Lead Generation Software to Try Out in 2024

This best lead generation software will help you land leads with little manual intervention.

Email prospecting/lookup

The first step in the email lead generation process is to find potential leads and create their database with the goal of communicating with them.

1. Zendesk Sell

zendesk sell

Zendesk Sell is with you at every step of your prospecting process–be it lead qualification, lead management, or contact management. Its interface is simple and convenient to use, so your sales representatives can prospect hassle-free. Zendesk Sell is best suited for startups and enterprise-level businesses.

Read our guide on how to connect Zendesk with Mailmodo by using our Zendesk integration to supercharge your outreach email campaigns. Who wants to miss out on AMP components that drive up lead conversions by 41%?


  • Contact information database
  • Contact management
  • Data import/export

Zendesk Sell pricing: Suite Team $49 per agent/mo billed yearly, Suite Growth $79 per agent/mo billed yearly, Suite Professional $99 per agent/mo billed yearly

G2 rating: 4.2/5

2. Hunter


With, you can find professional email addresses and check their validity in bulk. The tool automatically identifies best-fit prospects for your sales team to go after. The team also provides services such as web research, email list subscriber building (specifically B2B lists), and scaling your existing lead generation efforts.


  • Autoresponders
  • List management
  • Reporting/analytics
  • Subscriber management
  • Template management pricing: Free for 25 searches and 50 verifications/mo, paid plan $49/mo, Enterprise plan $399/mo

G2 rating: 4.4/5

3. Growbots


With Growbots, you can tap into a database of 200 million contacts separated by industry. The platform also enables you to test your outbound sales strategy to assess what works for your business and marketing strategies. Their customer support team will train you and your team in prospect status monitoring and field mapping to ensure you get quality leads.


  • Contact database
  • Data import/export
  • Lead capture
  • Pipeline management
  • Prospecting tools

Growbots pricing: Outreach plan $49/mo, all-in-one plan $199/mo

G2 rating: 4.0/5


The main differentiator of is that it offers multi-channel lead prospecting. You can integrate the tool with Facebook Messenger, WhatsApp, and LinkedIn to scale multichannel outreach. Track the activities of qualified leads by automatically logging them into your CRM via native integrations.

Features: pricing: Email search plan starts at $49/mo

G2 rating: 4.6/5

5. LinkedIn Sales Navigator

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful tool for generating leads. With its advanced search filters and ability to target specific industries and job titles, Sales Navigator allows you to connect with potential clients and build relationships that can lead to new business opportunities. By leveraging the power of LinkedIn, you can expand your reach and increase your chances of converting leads into customers.


  • Advanced lead and account search filters

  • InMail messaging for direct communication with prospects

  • Sales insights and recommendations based on buyer behavior

  • Team collaboration tools for sharing leads and accounts

  • Integration with CRM systems for streamlined sales processes

LinkedIn Sales Navigator pricing:

Plan Pricing
Core $99/month
Advanced $149/month
Advanced Plus $1600/year

G2 rating: 4.3/5

6. AeroLeads


Aeroleads chrome extension can come in handy for searching for sales leads on professional websites like LinkedIn. All you’ve to do is add the name and company of your prospect. AeroLeads will add lead information to your email list and extract data on them which you can export at your will.


  • Campaign management
  • Sales tracking
  • Contact management

Aeroleads pricing:

Plan Pricing
Take off $29/month
Climb $59/month
Cruise $99/month
Enterprise $249/month

G2 rating: 4.1/5

Lead capture

You can get leads to opt-in to your email list using surveys, pop-ups, polls, and quizzes. We recommend you take consent before sending lead capture emails. Here are the email automation tools you can use to turn leads into subscribers in less time.

7. Mailmodo


It can be overwhelming to reach out to leads with different preferences, interests, and needs. To reduce the steps for capturing them, sign up with us. Mailmodo offers tools for email segmentation, personalization, and automation. Just add an inline form inside lead capture email template which the user can fill in the inbox without being redirected. Less friction means less resistance.

You can also get leads to sign up for your newsletter. You can write exclusive content for your subscribers that doesn’t go on blogs as content marketing efforts, so they feel special. Or you can encourage them to opt-in to your email list by creating a free course, gated content or an infographic for them. With our Weekly Roundup, we send content we publish week over week to our subscribers and throw in infographics and other valuable material like our guides to capture leads and increase their trust in our product. Drip campaigns with lead magnets also work well for generating leads because you’re offering value to your target audience in the form of a PDF, whitepaper, or a report.

You can take advantage of a 21-day free trial before opting for the starter plan and check how this marketing software helps you to set up marketing automation and nurture leads.


  • Click tracking
  • Contact database
  • Conversion tracking
  • Customer segmentation
  • Data analysis tools
  • Dynamic content
  • Email management
  • Email marketing
  • Email tracking

Mailmodo pricing:

Plan Pricing
Lite $39/month
Pro $79/month
Max $159/month

You’ll find useful widgets in Mailmodo’s drag-and-drop AMP email editor to get more information from your contacts. When you open the forms section, you find 29 form options to directly add to your email. Easily customize fields, headings, buttons, and colors to make them stand out.

8. Brevo


Brevo offers a wide range of features to help you streamline your marketing campaigns, nurture leads more effectively, and ultimately drive more conversions. With Brevo, you can create targeted email campaigns, track the performance of your marketing efforts, and even automate many aspects of your lead generation process.


  • A/B testing
  • Archiving and retention
  • Auto responders
  • Campaign analytics
  • SMS marketing

Brevo pricing:

Plan Pricing
Free $0/month
Starter $25/month
Business $65/month

G2 rating: 4.5/5

9. ConstantContact

Constant Contact

With ConstantContact, you can categorize your leads based on your requirements. Instead of sending an email campaign to all of your prospects, you can segment the group you want to send it to. Their customer support representatives offer ample suggestions on how to improve campaigns and statistics to improve your campaign's effectiveness.


  • CRM
  • Data import/export
  • Email monitoring
  • Landing page builder
  • Lead generation forms

ConstantContact pricing:

Plan Pricing
Lite $12/month
Standard $35/month
Premium $80/month

💡If you want in-depth analysis, checkout out comprehensive ConstantContact review

10. Sendblaster


Sendblaster is a lead generation and email marketing solution that allows you to capture new leads through customized mail campaigns. From a single screen, you can send bulk mail campaigns, organize your mailing lists, and track the progress of your campaigns. It’s best suited for startups and small businesses.


  • List management
  • Subscriber management
  • Template management

Sendblaster pricing: $129 (one-time fee)

Email outreach

Alternatively, you can choose to run an email outreach campaign to foster customer relationship management with your leads. Remember that your chances of landing in the lead’s inbox are low because they haven’t opted in to receive your emails.

11. Saleshandy


With Saleshandy you can directly send outreach email campaigns to leads whose email addresses you’ve captured using Saleshandy. Duplicate these campaigns and send them to multiple leads without adversely affecting your email deliverability. Set a reminder to follow up with interested leads to move them further down in your sales funnel.


  • A/B testing
  • Campaign analytics
  • Campaign management
  • Click tracking
  • Communication management

Saleshandy pricing: Regular plan $9 /user/mo, Plus $22 /user/mo, Pro $25 /user/mo

12. Mailshake


Mailshake provides you with a single dashboard view from which you can control your whole outreach email marketing campaign. You can integrate your contact list with Hubspot, Slack, Salesforce, and other CRM applications to collate and compile lead data. Track the status of outreach campaigns with a single click using Mailshake’s mail status tracking feature.


  • Email distribution
  • Event-triggered actions
  • Lead management
  • Mobile optimized emails

Mailshake pricing: Starts at $59/mo

G2 rating: 4.7/5

13. Buzzstream


Buzzstream offers a comprehensive range of tools for contact list building, lead prospecting, and outreach email marketing. You can create high-quality leads and qualify them right away by integrating your CRM with Buzzstream via native integrations. You can track the performance of your outreach campaigns in real time with its built-in reporting and analytics feature.


Pricing: Starts at $24/mo

14. Lemlist


Lemlist is a cold outreach and email automation platform that enables you to generate, nurture, and move leads further down your sales funnel. It can send automatic follow-ups to leads who showed interest in your product or service and schedule cold calls directly in the app to make your outbound process more efficient.


  • Event-triggered actions
  • Image Library
  • Web forms
  • List management
  • Reporting/analytics

Lemlist pricing:

Plan Pricing
Standard $59/seat/month
Pro $99/seat/month
Enterprise Contact Sales (10 Seat Minimum)

15. Smartreach


Improve your email reputation and delivery with Smartreach along with automating your outreach emails and follow-up. The platform offers comprehensive spam test reports, built-in email validation, and strategies for domain warm up to improve your chances of landing in the prospects’ inbox. You can even use merge tags to personalize your outreach emails.


  • A/B testing
  • CAN SPAM compliance
  • Communication management

Smartreach pricing:

Plan Pricing
Email outreach $29/seat/month
Sales engagement $49/seat/month
Agency Contact Sales
Enterprise Contact Sales

G2 rating: 4.9/5

Nurture leads with Mailmodo

What's next once you've generated leads with email marketing? You can run email campaigns to determine which of them are MQL candidates. Then, you nurture the leads to turn them into paying customers. Wonder how? Check out our guide on lead nurturing to break down the process of cultivating leads that aren’t ready to buy from you and learn how Mailmodo can help you create successful lead nurturing campaigns.

Frequently Asked Questions

It depends on your specific needs and goals. However, some top email lead generation software options include Zendesk Sell, Mailmodo, Hunter, LinkedIn Sales Navigator, Growbots, and Aeroleads. Each of these platforms offers unique features and benefits such as customizable landing pages, email automation, and lead tracking. Ultimately, it's important to evaluate your business's budget, target audience, and marketing strategy to determine the best fit for your lead generation efforts.

If you're looking to grow your leads, there are several tools you can use for lead generation. One effective method is through email marketing, which involves crafting targeted messages to prospective customers. Cold email tools can also be useful in reaching out to individuals who may be interested in your product or service. Additionally, landing page forms can help capture leads by offering valuable gated content or incentives in exchange for contact information. By utilizing these tools and tactics, you can effectively generate more leads for your business.

An actionable and useful way to do this is by incorporating interactive elements in your emails. For example, you can include a referral form that asks for the referral contact information in exchange for the knowledge base and premium tools. Another option is to include a call-to-action button that leads to a landing page with a lead form.

The cost of lead generation software varies depending on the features and capabilities of the software. Some basic software can be found for free, while others may cost hundreds or even thousands of dollars per month. When considering the cost of lead generation software, it's important to evaluate the potential return on investment and how it aligns with your specific business goals.

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