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14 Email Lead Generation Softwares to Grow Your Leads in 2022

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Written by: Mailmodo

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Email lead generation isn’t a one-size-fits-all process. You can generate leads in multiple ways. By including a sign-up form or a button in your email campaign, you can gain leads in the form of new subscribers. Another way, albeit controversial, is outbound lead generation. You could also place a display ad in another person's email to capture leads.

Like any other lead generation process, email lead gen requires the use of proper tools to attract prospects. That's why, in this guide, we share our top picks for email lead generation softwares.

Table of contents

Top 14 email lead generation softwares

These softwares will help you land leads with little manual intervention.

Email prospecting/lookup

The first step in the email lead generation process is to find potential leads and create their database with the goal of communicating with them.

1. Zendesk Sell

zendesk sell

Zendesk Sell is with you at every step of your prospecting process–be it lead qualification, lead management, or contact management. Its interface is simple and convenient to use, so your sales representatives can prospect hassle-free. Zendesk Sell is best suited for startups and enterprise-level businesses.

Read our guide on how to connect Zendesk with Mailmodo by using our Zendesk integration to supercharge your outreach email campaigns. Who wants to miss out on AMP components that drive up lead conversions by 41%?

Features:

  • Contact database

  • Contact management

  • Data import/export

Pricing: Suite Team $49 per agent/mo billed yearly, Suite Growth $79

per agent/mo billed yearly, Suite Professional $99 per agent/mo billed yearly

G2 rating: 4.2/5

2. Hunter

hunter

With Hunter, you can find professional email addresses and check their validity in bulk. The tool automatically identifies best-fit prospects for your sales team to go after. The team also provides services such as web research, email list subscriber building (specifically B2B lists), and scaling your existing lead generation efforts.

Features:

  • Auto responders

  • List management

  • Reporting/analytics

  • Subscriber management

  • Template management

Pricing: Free for 25 searches and 50 verifications/mo, paid plan $49/mo, Enterprise plan $399/mo

G2 rating: 4.4/5

3. Growbots

growbots

With Growbots, you can tap into a database of 200 mil contacts separated by industry. The platform also enables you to test your outbound sales strategy to assess what works for your business. Their customer support team will train you and your team in prospect status monitoring and field mapping to ensure you get quality leads.

Features:

  • Contact database

  • Data import/export

  • Lead capture

  • Pipeline management

  • Prospecting tools

Pricing: Outreach plan $49/mo, all-in-one plan $199/mo

G2 rating: 4.0/5

Related guide: 10 B2C Lead Generation Strategies to Build Healthy Sales Pipelines

4. Reply.io

reply.io

The main differentiator of Reply.io is that it offers multi-channel lead prospecting. You can integrate the tool with Facebook Messenger, WhatsApp, and LinkedIn to scale multichannel outreach. Track the activities of your leads by automatically logging them into your CRM via native integrations.

Features:

Pricing: Email search plan starts at $49/mo

G2 rating: 4.6/5

5. AeroLeads

aeroleads

This tool’s Chrome extension can come in handy for searching for sales leads on professional websites like LinkedIn. All you’ve to do is add the name and company of your prospect. AeroLeads will add them to your email list and extract data on them which you can export at your will.

Features:

  • Campaign management

  • Sales tracking

  • Contact management

Pricing: Take Off (for 1200 records) $49/mo, Enterprise (price available upon request)

G2 rating: 4.1/5

Related guide: How to Set Up Linkedin Advertising For Lead Generation

Lead capture

You can get leads to opt-in to your email list using surveys, pop ups, polls, and quizzes. We recommend you take consent before sending lead capture emails. Here are the email automation tools you can use to turn leads into subscribers.

6. Mailmodo

mailmodo

It can be overwhelming to reach out to leads with different preferences, interests and needs. To reduce the steps for capturing them, sign up with us. We offer tools for email segmentation, personalization, and automation. Just add an inline form inside our lead capture email template which your user can fill in the inbox without being redirected. Less friction means less resistance.

You can also get leads to sign up for your newsletter. You can write exclusive content for your subscribers that doesn’t go on blogs, so they feel special. Or you can encourage them to opt-in to your email list by creating a free course or an infographic for them. With our Weekly Roundup, we send content we publish week over week to our subscribers and throw in infographics and other valuable material like our guides to capture leads and increase their trust in our product. Drip campaigns with lead magnets also work well to capture leads because you’re offering value to your subscribers in the form of a PDF, whitepaper, or a report.

Features:

  • Click tracking

  • Contact database

  • Conversion tracking

  • Customer segmentation

  • Data analysis tools

  • Dynamic content

  • Email management

  • Email marketing

  • Email tracking

Pricing: Free (10,000 contacts), Silver $99/mo (40,000 contacts), Gold $249/mo (100,000 contacts), Platinum $599/mo (300,000 contacts)

G2 rating: 4.6/5

You’ll find useful widgets in Mailmodo’s drag-and-drop AMP email editor to get more information from your contacts. When you open the forms section, you find 29 form options to directly add to your email. Easily customize fields, headings, buttons, and colors to make them stand out. - Rukham Khan, Content Lead at Mailmunch

7. Sendinblue

sendinblue

Sendinblue is an omnichannel marketing automation platform that provides email and SMS marketing services. The platform offers a drag-and-drop builder to create emails, automate workflows, and segment leads. Its lead scoring and contact management capabilities are great for outreach marketing.

Features:

  • A/B testing

  • Archiving and retention

  • Auto responders

  • Campaign analytics

Pricing: Free (unlimited contacts, 300 emails/day), pLite package $25/mo, Lite package $65/mo

G2 rating: 4.5/5

8. Constant Contact

Constant Contact

With Constant Contact, you can categorize your leads based on your requirements. Instead of sending an email campaign to all of your prospects, you can segment the group you want to send it to. Their customer support representatives offer ample suggestions on how to improve campaigns and statistics to improve your campaign's effectiveness.

Features:

  • CRM

  • Data import/export

  • Email monitoring

  • Landing pages/web forms

Pricing: Free trial, paid plan starting from $20/mo, Email Plus $45/mo

G2 rating: 4.0/5

9. Sendblaster

sendblaster

Sendblaster is a lead generation and email marketing solution that allows you to capture new leads through customized mail campaigns. From a single screen, you can send bulk mail campaigns, organize your mailing lists, and track the progress of your campaigns. It’s best suited for startups and small businesses.

Features:

  • List management

  • Subscriber management

  • Template management

Pricing: $129 (one-time fee)

G2 rating: 4.1/5

Email outreach

Alternatively, you can choose to run an email outreach campaign to foster relationship-building with your leads. Remember that your chances of landing in the lead’s inbox are low because they haven’t opted in to receive your emails.

10. Saleshandy

saleshandy

You can directly send outreach email campaigns to leads whose email addresses you’ve captured using Saleshandy. Duplicate these campaigns and send them to multiple leads without adversely affecting your email deliverability. Set a reminder to follow up with interested leads to move them further down in your sales funnel.

Features:

  • A/B testing

  • Campaign analytics

  • Campaign management

  • Click tracking

  • Communication management

Pricing: Regular plan $9 /user/mo, Plus $22 /user/mo, Pro $25 /user/mo

G2 rating: 4.5/5

11. Mailshake

mailshake

Mailshake provides you a single dashboard view from which you can control your whole outreach email marketing campaign. You can integrate your contact list with Hubspot, Slack, Salesforce, and other CRM applications to collate and compile lead data. Track the status of outreach campaigns with a single click using Mailshake’s mail status tracking feature.

Features:

  • Email distribution

  • Event triggered actions

  • Lead management

  • Mobile optimized emails

Pricing: Starts at $59/mo

G2 rating: 4.7/5

12. Buzzstream

Buzzstream

Buzzstream offers a comprehensive range of tools for contact list building, lead prospecting, and outreach email marketing. You can create high-quality leads and qualify them right away by integrating your CRM with Buzzstream via native integrations. You can track the performance of your outreach campaigns in real time with its built-in reporting and analytics feature.

Features:

Pricing: Starts at $24/mo

G2 rating: 4.1/5

13. Lemlist

lemlist

Lemlist is a cold outreach and email automation platform that enables you to generate, nurture, and move leads further down your sales funnel. It can send automatic follow-ups to leads who showed interest in your product or service and schedule cold calls directly in the app to make your outbound process more efficient.

Features:

  • Event triggered actions

  • Image library

  • Web forms

  • List management

  • Reporting/analytics

Pricing: Starts at $25/mo billed annually

G2 rating: 4.2/5

14. Smartreach

smartreach

Improve your email reputation and delivery with Smartreach along with automating your outreach emails and follow-up. The platform offers comprehensive spam test reports, built-in email validation, and strategies for domain warm up to improve your chances of landing in the prospects’ inbox. You can even use merge tags to personalize your outreach emails.

Features:

  • A/B testing

  • CAN SPAM compliance

  • Communication management

Pricing: Standard $24/mo (1000 prospects/user), Pro $39/mo (2000 prospects/user), Ultimate $59/mo (no limit)

G2 rating: 4.9/5

Nurture leads with Mailmodo

What's next once you've generated leads with email marketing? You can run email campaigns to determine which of them are MQL candidates. Then, you nurture the leads to turn them into paying customers. Wonder how? Check out our guide on lead nurturing to break down the process of cultivating leads that aren’t ready to buy from you and learn how Mailmodo can help you create successful lead nurturing campaigns.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Sign up now and send 10k free emails/month. Sign up here.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.