10 Marketing Automation Statistics to Know in 2023

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Written by:Falak Preet Kaur


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Businesses are increasingly using marketing automation to streamline processes, enhance customer engagement, and drive growth. Want to learn more about how marketing automation is affecting real-life business scenarios? This guide covers some of the most important marketing automation statistics you should know.

Table of contents

Marketing automation statistics to know

Here are some prominent marketing automation statistics you should know:

1. Usage of Marketing automation

According to SMB’s marketing report, here are some key points to note about different marketing automation use case statistics:

  • The highest use case for marketing automation was for email marketing drip campaigns, about 50%.

  • 47% of users utilized it for social media reactions

Source: Statista

According to Hubspot, marketing automation is generally used for task management, content automation, and chatbots. 57% of marketers prefer using marketing automation for task management, 42% for content automation, and 31% for deploying chatbots.

💡 Related guide: 10 Great Marketing Automation Examples for B2B and B2C

2. The success of marketing automation statistics

When it comes to the effectiveness and ROI of marketing automation, here are some key takeaways that might be useful to you:

According to the marketing automation report 2021 by Zurich University of Applied Sciences

  • 49% of marketers found marketing automation helpful in saving time and making personalization possible

  • 45% of marketers found marketing automation beneficial in increasing efficiency and ROI.

  • 39% of marketers generated higher quality leads with marketing automation.

  • 37% of marketers got higher conversions.

The marketing automation industry is getting increasingly popular, projected to reach $25.1 billion by 2023. Here are some future trends for marketing automation you need to know:

  • 42% of marketers think marketing automation will become a significant part of digital strategy.

  • 37% think it will eventually become more important in the future.

  • 22% of users think it will become a part of sales.

As per the Research done by the Zurich University of Applied Sciences.


Marketing automation is currently one of the most popular and important marketing trends. These were some prominent marketing automation statistics, including marketing automation use cases, success, and future trends to help you understand the marketing automation scenario today.

What you should do next

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About the author

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Content Writer at Mailmodo

Falak is a seasoned content writer in our marketing team. With a knack for persuasive writing, she knows how to create emails that captivate audiences. She's an expert in crafting compelling headlines, developing the brand voice, and conducting research to inform her writing.

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