A Guide to Email Infographics and 5 Best Practices

ByAparna Seshadri


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Email marketing is one of the most effective and intimate channels of marketing. To make space for your emails in your recipient's inbox consistently, as marketers, you find yourselves on the edge to chalk out the best email marketing campaigns. Email Infographics is that dynamic blend of information and design essential to modern email marketing strategies.

Through this blog, we will deep dive to uncover the essence of email infographics while shedding light on some best practices that would help you ace your email marketing.

Table of Contents

What is email infographics?

Email infographics is a type of visual communication wherein information gets conveyed creatively and engagingly. It is the presentation of complex data in an easy-to-understand and digestible manner.

Types of Email Infographics

Infographics are of various types, each suited for effectively presenting different kinds of information.

Let’s briefly explore the common types:

  1. Statistical infographics: They visually represent numerical data and analysis. They often include charts, graphs, and diagrams to make data more understandable.

  2. Process infographics: They illustrate the sequence of steps or actions. They are valuable in explaining how something works or detailing the procedure.

  3. Comparison infographics: They allow you to compare different data sets, products, or concepts.

  4. Timeline infographics: They display events or information chronologically. They are helpful for showcasing historical developments, project timelines, or progressions of a topic.

  5. Location infographics: They present location-based data, often using maps or geographical representations. They are valuable for displaying regional statistics or demographics.

  6. Hierarchical infographics, Lists, and Resume infographics are additional types that can serve specific purposes.

Benefits of email infographics

There is more to crafting a compelling email than having just an excellent copy. Your email marketing campaign is further enhanced by incorporating visual content into the messages because visual content takes different forms, such as images, infographics, and videos.

The drive behind every email marketing campaign is the specific goal that you want to achieve.

Email marketers use every tool available, such as A/B tests, subject lines, headers, visual elements, animations, and email design, to accomplish this goal.

Infographics are that tool that you must implement to elevate your content, making it more impactful, thought-provoking, memorable, and valuable. This can improve the following metrics:

1. Mini Info-nuggets

As marketers, we are fond of our language and jargon. What if we have to make our customers understand? A handful of them need help understanding the complex information.

Also, product features could be clearer as you must include information that can lead your prospects, which helps lose attention mid-way. They break down difficult information into smaller chunks that get easier to understand. Rather than writing down all the features of your new product, you could describe each feature separately along with its picture.

2. Increased brand credibility and trust

Only 1 in 3 people trust most of the brands they consume. With technology, there are many avenues where ads are misleading, and there are usually strings attached to promotions.

Trust is the deal breaker when purchasing from other brands. One quick way by which you can appear more trustworthy is by including infographics. Prospects will perceive you as credible if you use data, cite credible sources, or demonstrate how many customers love your product.

3. Stand out from the crowd

Images, videos, and gifs in emails can now be embedded. Email marketers have adopted these best practices, and their subscribers have become accustomed to them.

You need to do something out of the ordinary to stand out truly. Including infographics in emails isn’t a norm currently. By adding them, you'll appear different and trendy, and your audience will be more likely to talk about you.

4. Boosted engagement rates

The next possible outcome of infographics is a higher engagement rate since they grab the subscribers' attention.

Because 65% of the general population are visual learners and infographics are visually appealing, they can quickly grab the recipient's attention in a cluttered inbox, thus making them more likely to open the email and engage with the content.Best practices for creating effective email infographics.

5. Reduction of unsubscribe rates

Email infographics reduce unsubscribe rates by enhancing the overall email experience as they help convey information concisely and engagingly. Also, with infographics, you can illustrate how subscribers can benefit from remaining on your email list.

According to data, 63% of Google US’s organic search traffic originates from mobile devices. So, it’s safe to say that at least half of the recipients view the content from a smartphone. Thus, no one-screen-fits-all approach will work for your newsletter.

6. Email infographic best practices

The following best practices for creating effective email infographics will facilitate you in creating an engaging email experience with a responsive design.

1. A Mobilefirst approach

When designing your infographic, ensure it suits both desktop and mobile. Consider using a mobile-first approach when creating infographics.

2. Know your target audience by segmenting

Brands can’t rely on one size fits all approach of sending the same generic email to its recipients.

Recipients aren’t looking for generic content. They want emails that add value to their work/life at best. So, to cater to your target audience, you need to understand them. That’s where segmentation comes in, as it lets you divide your audience segments based on demographics, geographic, and behavioral data.

Also, in Mailmodo you can use different data types to create segmentation. You can collect the data through the preference center, surveys, or lead magnets. If you create, automatically add to the segment if they meet all the traits.

These audience segments help you create email infographics that speak to their specific interests, challenges, and needs. This could mean that you can focus on different products or services.

Doing this helps you create compelling content but also helps you reach the target audience with the value that would add something to their life.

3. Keep it simple and crisp

Simplicity is the key to making your campaign stand out. Because cramming things into your infographic will make people easily swipe it to spam.

Whether designing for smartphones, laptops, desktops, or tablets, you need to give them easily digestible small chunks of information. Do away with cramming too many things into the newsletter infographic.

4. Maintain Consistency in Branding

More than two-thirds of businesses say brand consistency has contributed to growths of 10% or more.

Consistent branding not only helps you establish trust with your recipients but also helps establish familiarity with your brand. Ensure the infographic is instantly recognizable to your audience you should make sure any infographic you create should be consistent with the brand.

5.Incorporate interactive elements

It’s turning out to be a lose-lose battle with the world going full-on digital mode. But you can offer readers an eye-catching infographic that requires them to give feedback, review, or scroll and play with the gamified elements.

6.Test in multiple environments

Similar to A/B testing, it must be tested in multiple environments across multiple devices such as iPhone, Android, or different desktop sizes and in multiple browsers or email clients.

Because when you go about creating various versions to serve different screen sizes. It’s a must that they all should get rendered the same.


Email infographics are a powerful tool that lets you scale your email marketing campaign to great heights. With a carefully crafted yet visually compelling representation of data, you have the potential to transform the way you communicate with your audience. The importance of email infographics cannot be overstated. Making email infographics is only half the battle; making them compelling and responsive is the trick. By using the best practices from our guide, you can create email infographics for your email campaigns and scale your marketing efforts by implementing them.


Yes, infographics should be included in emails. It helps you get across information more easily.

Before writing the copy you need to know the purpose of the copy. Then,you can curate you own infographic by jotting down the points that make the cut.

The recommended dimensions for an ideal email infographic are 600 × 700 pixels when viewed on a desktop and 320 × 385 pixels on a mobile phone.

The basic principle of infographic consists of 3 layers.

  1. Must See
  2. Should See
  3. Can See

You can make the email look attractive by adding visual elements like images, compelling infographics.

What should you do next?

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