10 Latest B2B Email Marketing Statistics and Insights

ByFalak Preet Kaur


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B2B email marketing is ever-evolving and has a customer journey typically longer than other email marketing types, as it requires more nurturing of target leads. If you want to know how B2B email marketing is doing today, this guide will help you uncover interesting B2B email marketing statistics and other important insights.

Table of contents

How did we collect this data?

We compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

B2B email marketing statistics

To better understand the B2B marketing scenario, Here are some interesting B2B email marketing statistics, from the effectiveness, usage and insights that you can take away.

On the effectiveness of B2B email marketing

B2B email marketing is effective for many businesses. These

  • 59% of B2B marketers cite email as their top channel for revenue generation. (Source: Backlinko)

  • 31% of B2B marketers say email newsletters are the best way to nurture leads - (Source: Content Marketing Institute)

  • 77% of B2B buyers prefer to be contacted through email more than double any other channel. - (Source: Sopro)

  • 40% of B2B marketers say email marketing is a tactic that is critical to their success. - (Source: Optinmonster)

  • During a survey carried out among B2B and B2C marketers, 38 percent of respondents stated that the effectiveness of their email marketing activities had increased in 2020. (Source: Statista)

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How email marketing helps with B2B content marketing

Here are some statistics on how B2B marketers use email marketing:

  • The most used form of content marketing is email newsletters, according to 81% of B2B marketers. (Source: Content Marketing Institute)

  • In 2022, 69% of B2B businesses use email newsletters to distribute content. (Source: Content Marketing Institute)

  • B2B marketers say that product launch and feature announcement emails typically have the highest click-through rate. (Source: Litmus)

  • Email marketing (84%) is the most implemented marketing tactic in B2B business. (Source: Sagefrog)


To conclude, emails are the most used form of distribution for B2B and yield amazing results. These were some key B2B email marketing statistics like the success of email marketing, strategies, and spending that will help you understand the state of email marketing to work and try new strategies. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.


Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.


Talk to an email expert

Get a 30-min. free email consultation with a Mailmodo expert to optimize your email marketing.

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