Using emails as an advertising and marketing tool can be a great way to connect with your customers, but it can also backfire if you don't do it correctly. Whether you are just starting a business or an established entrepreneur, these email marketing tips will ensure that your emails get read and generate the desired results.
When developing an email marketing strategy, it's essential to determine your business objectives. We’ve listed below the top email marketing tips for entrepreneurs.
Table of contents
1. Build a quality email list
A quality email list is the base of a successful email marketing campaign. The first step is to build a list of subscribers who have opted in to receive your emails. You can create a sign-up form on your website or blog. Be sure to include a strong call-to-action so visitors know what they're signing up for.
Growing a quality email list should be one of your top priorities as an entrepreneur. Here are a few tips for building a quality email list:
1. Use an email sign-up form on your website
Make it easy for visitors to sign up by placing the form in a prominent location and offering incentives like gifts, discounts, or free shipping.
Related guide: How to Use Interactive Email Forms to Collect More Responses
2. Leverage social media
Use platforms like Instagram and Facebook to promote your sign-up form and encourage people to join your email list.
3. Collect emails in person
If you have a brick-and-mortar business, collect customer emails when they make a purchase. You can also offer an incentive, like 10% off their next purchase, for signing up.
4. Offer freebies
Consider giving away a downloadable report or white paper in exchange for contact information via email. Just ensure that what you're giving away is relevant and valuable enough so that recipients feel like they're getting something useful and worthwhile out of it before they give up their information. Otherwise, they'll unsubscribe later because they didn't see any value at first glance.
5. Host a webinar
Webinars are a great way to get more emails because attendees need to provide their email addresses to register. You can increase your webinar signups by creating an interactive event registration email that collects signups from the inbox. Reduce the steps to signup to minimize redirections and drop-offs.
If you are a SaaS business, use this webinar email sequence to automate email campaigns.
6. Maintain your email list hygiene
Email validation is a process where you remove fake, disposable, invalid, and bad leads from your email database & maintain a healthy email list to avoid bounces, deliverability issues, and a bad sender reputation. With Mailmodo, you can maintain your email list hygiene by keeping a healthy domain reputation and deliverability while your bounce rate remains low.
Related guide: How to Clean Email Lists
2. Plan your email marketing campaign
Once you have created compelling offers to increase your email subscribers, it is time to plan your next email marketing campaign.
Start by identifying your goals: What do you want to get with your email marketing campaign?
Do your research: Who is your target audience? What are their needs and wants?
Create a strong offer: What can you provide to entice your potential customers to sign up for your email list?
Write a great copy: Your emails must be well-written and persuasive to get people to take action.
Design attractive emails: Use images, infographics, and other visuals to engage your emails more. You can also use our email template builder to edit and customize over 300 pre-made email templates.
Test, test, test: Before launching your campaign, test everything, from the subject line to the call to action. Mailmodo helps you test your subject lines to assess which one gets the most opens.
Send your emails at the right time: Ensure you send your messages when your users are most likely to check their inboxes. You could maximize your engagement and click rate if you A/B test your email sent times.
Related guide: Best Time to Send an Email to Get a Response
3. Automate your emails
Consistency is a crucial key when it comes to email automation. You must ensure that you send out emails regularly to stay in mind with your subscribers. Additionally, you should segment your list so that you are sending relevant information to each group of people. It will help ensure that your open and click-through rates remain high.
Businesses can scale their outreach and improve customer engagement by automating emails. Email automation can also help save time and resources by eliminating manual tasks.
4. Send outreach emails
You need to start networking with other brands and entrepreneurs to get your start-up. An excellent way to do this is by sending outreach emails. Emails don't have to be for customers. Outreach emails can help you build your relationships with brands. Outreach emails should be a top priority if you want to collaborate with brands and influencers in your niche.
You can use outreach emails to co-promote with another brand to organize a contest or webinar to expand awareness of your brand and increase your email list. To improve your project's life cycle and create new products, you can do product collaborations with complementary brands.
But don't just mass email people—make sure your message is personalized and tailored to the recipient. You can also link your website or blog so they can learn more about you and your business.
Related guide: 6 Tips to Write Cold Email That Gets You Response
5. Secure your emails
Email security is essential to check whether the email remains intact during the transition. However, a Personal Authentication certificate would be sufficient to secure emails. If a business runs multiple subdomains, including mail-related domains, a Wildcard SSL Certificate is enough for you. You can protect all your email address-related domains with one wildcard SSL certificate. This saves you time and money, making managing your email security easier.
As an entrepreneur, you likely have many important and confidential information stored in your email. This is why ensuring your email security is up to par is critical. Here are 7 email security best practices to keep your email safe and secure:
Use a strong password and never reuse passwords across different accounts.
Enable two-factor authentication whenever possible.
Be careful about the information that you share in emails.
Avoid clicking on harmful links or opening attachments from unknown senders.
Use a reputable email service provider with encryption and malware scanning security features.
Back up your emails regularly.
Related guide: Email Security Best Practices to Keep Your Business Safe
6. Use emails to get customer feedback
91% of people read online reviews regularly or occasionally, and 84% trust online reviews as much as a personal recommendation.
Customer feedback is important to the success of any business, and email is a great way to get it. By sending out surveys, you can get valuable insights from your customers that can help improve your products or services. It's also an excellent way to stay in touch with your customers and build relationships.
Send feedback emails, including interactive surveys and polling widgets to your customers within an email using Mailmodo. You can customize our free customer feedback email template for sending both AMP and HTML emails to your users.
Avoid these email marketing mistakes
Make sure to avoid these errors to amp up your email marketing game.
Not segmenting your list
Not personalizing your emails
Failing to set a clear goal for your email
Not understanding what your audience wants
Not providing value in your emails
Not having a strong call to action
Not measuring your results
Not using an SSL Certificate
Sending too many emails
Not testing your subject lines and email content
These email marketing tips for entrepreneurs can be a great way to build relationships with customers. Keeping a few things in mind while crafting your email marketing strategy is important. First, make sure your subject lines are concise and clear. Second, focus on providing value in your emails rather than selling products or services.
As an entrepreneur, you wear many hats. You're the CEO, the CFO, and the CMO all rolled into one. And while you may be adept at running your business, there is always room for improvement in your email marketing performance. Read our guide on using email analytics to track email campaign performance for your startup.
What you should do next
Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:
Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.
Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.
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