When you email someone without any prior conversation with an underlying objective of assistance or conversion, you expect a response. (Spoiler Alert- Your potential clients might not be interested in your emails.)
But here’s the roadblock - people receive an overwhelming number of emails daily. And many of these land up in the Spam or Trash folders before getting opened.
Some people might advocate that sending cold emails results in adverse publicity, while others might suggest that these are spam. But that couldn’t be any further from the truth. Cold emails work. But only if you know how to make it work. Indeed, it is one of the most effective ways to generate leads and drive sales.
The emails you send to potential clients with whom you’ve had no prior connection come under the ambit of cold Emails. The goal is to warm cold leads gradually and build the relationship from strangers to business alliances.
When done consistently, with the right words and the proper structure, cold emailing helps create awareness about the product or service amongst the masses and lets businesses witness connection, growth, and ROI.
If you want genuine leads and conversion, you need to draft and send cold emails that are attractive, inducive, and draw attention. Sure, it is challenging to master, but you can surf this wave with the correct strategy. To help you through, here are a few tips.
A book should never be judged by its cover, but sometimes it is how it is. And since your subject line is the cover of what lies inside, it should spark the recipient’s interest.
Keep the subject line relevant and direct- something along the lines that pique the reader’s curiosity and give the impression that there’s something in it. Again, the idea is to make the recipient want to open your email.
Cold emailing is a fantastic way of outreach. But sending the same email to everyone is not the way to do it.
Research your prospects and acquire information about what pages they go through on the internet, what are the things that interest them, their aspirations, and how they see the world. Include these references in your email to personalize it to make the prospects comfortable and improve your chance of getting a response. Earn extra brownie points by addressing them by their first names.
Humans are wired to trust people with whom they share common grounds. So calling out acquaintances in your email will make increase the chances of a reply.
Scan social media profiles, directories, or corporate profiles of your prospects to find out the details you can relate to, and include these common grounds in your email.
A statement that talks about the prospect, his company, and the problems he faces is the silver bullet of your email. Additionally, when you include a good value proposition about how your product can resolve these problems, it shows that you care and develops a favorable spot in his mind.
Don’t make your prospects read an essay. A big block of content is hard to digest and makes your message off-putting. What works the best is a short, factual, and creative message that talks about benefits, not features. For instance, take these two formats of write-ups:
Sample 1: Cold Email is a technique for sending emails to people with no prior contact. It helps in creating awareness amongst people about a particular product or service. Cold email gets your potential customer’s attention and facilitates the lead generation and conversion with the right tone. To know more, visit us.
Sample 2: You can grab people’s attention and score meetings, grab contracts and finalize deals by sending cold emails to people. If you use the right strategy, you can convert real leads into real sales. To know more, visit us.
The reader would be more interested in sample 2 as it is crisp and talks about how he could be benefitted, thus inducing him to click the CTA.
Just like the subject line is the key to get your emails opened, CTA is the key to encourage people to reply. So keep it clear, direct, and definite because a compelling CTA levels up the spontaneous approach of cold email into a potential business opportunity.
Cold email is the best way to get more conversions if you are marketing budget is tight. It does require being consistent and ready to hear 'no' from your potential prospects.
But as you cold email more often, you have several ways to start a conversation. You can judge when to use what starter. Also, you can use the tips you have learned in this article to even further up your game.