Webinar Email Sequence

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What is an event registration email sequence?

Event registration flow goes out to people who have registered for your event to send them reminders to ensure that you get maximum number of attendees to get webinar registration.

🎯 The goal of webinar sequence

  • Boost event attendees

  • Brand your company after (or during)

  • Use your understanding of audience pain points and interests to nurture them

Recommended emails in this sequence: 5 emails

Optimum flow time: 1-week

Emails in this sequence

Email # 1: Registration webinar email

📩 Why this email

Once a prospect signs up for your webinar, send a triggered email to acknowledge or confirm the registration.

Best practice

Remind them to add it to their calendars (if it is not automatic).

Email # 2: Webinar reminder - 1 day to go

📩 Why this email

Build anticipation. This also gives time for potential attendees to work around conflicting schedules. And ask the attendees to add some questions to ask during the webinar.

Email # 3: Webinar reminder - 1 hour to go

📩 Why this email

Remind them that the event is just around the corner. And emphasize why it’s crucial to join so that they prioritize joining the webinar.

Best practice Mention the date and time along with the time zone for people who haven't opened the previous reminder email.

Email # 4: Webinar live

📩 Why this email

“It’s not too late to join.” This is something we’ve gotten advice on and experimented with. We got a 34% click rate, 10% better than the other reminder emails.

💼 Expert tip

"Send an email for webinar reminder after the event is live to get more attendees."

-Chintan Bhavishi, Spenny

⛔ Sequence exit

Send the audience to post-event nurture.

Talk to an email expert. Need help? Schedule an email consultation. Don't worry; it's on the house.

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Targeted automated email sequences have helped increase feature adoption
Ike Baldwin
Account Manager at Whop

How to use this template in your email marketing stack?

Use the information in this flow to create one on Mailmodo and start sending the campaigns today.

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