Event Registration Sequence

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Webinars and events are simple yet effective tools for generating, qualifying, or nurturing quality leads. The topic of discussion of your event does most of the job for you. You can tweak and hone your event registration email sequence to do the rest.

🎯 The goal of this sequence

  • Boost webinar attendees

  • Brand your company after (or during)

  • Use your understanding of audience pain points and interests to nurture them

Recommended emails in this sequence: 5 emails

Optimum flow time: 1 week

Emails in this sequence

Email # 1: Registration email

πŸ“© Why this email

Once a prospect signs up for your webinar, send a triggered email to acknowledge or confirm the registration.

βœ… Best practice

Send the email from a personal email or company email id. Don’t use a no-reply email id.

Email # 2: Reminder - 10 days to go

πŸ“© Why this email

Depending on your promotion time, send a reminder email anywhere between one month to one week before the event.

βœ… Best practice

Remind them to add it to their calendars (if it is not automatic).

Email # 3: Reminder - 1 day to go

πŸ“© Why this email

Build anticipation. This also gives time for potential attendees to work around conflicting schedules.

βœ… Best practice

Mention the date and time along with the time zone for people who haven't opened the previous reminder email.

Email # 4: Reminder - 1 hour to go

πŸ“© Why this email

Remind them that the event is just around the corner.

βœ… Best practice

Highlight the benefits (Live Q&A, etc.) they would get if they attend the live webinar.

Email # 5: Live - 10 mins after

πŸ“© Why this email

β€œIt’s not too late to join.” This is something we’ve gotten advice and experimented with. We got a 34% click rate, 10% better than the other reminder emails.

πŸ’Ό Expert tip

"Send an email reminder after the event is live to get more attendees."

-Chintan Bhavishi, Spenny

β›” Sequence exit

Send the audience to post-event nurture.

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