Lead Re-engagement sequence

Lead re-engagement email series.png

What is a lead re-engagement sequence?

The lead re-engagement sequence has audiences that have shown interest in your product or offerings (through webinar or resource downloads) or talked to sales but took no further action.

🎯 The goal of this sequence

  • Brand recall and relationship building

  • Keeping the prospects engaged before they convert

💼 Expert tip

"Since these leads have been through nurture or sales sequences before, don't push them back to demo CTAs."

-Siddharth Sharma

Recommended emails in this sequence: 2-3 emails

Optimum flow time: Quarterly, or once in two months.

The following emails can be sent in no particular order.

Emails in this sequence

Email # 1: Helpful resources

📩 Why this email

Provide your audience with other resources (ebooks, webinars) that they might find helpful. Establish a presence as a thought leader. Focus on one topic per email relevant to their interest.

Email # 2: New case study/testimonial

📩 Why this email

Show how people can use your product to solve their pain points. Provide social proof of how effective your product or service is. Re-engage leads who were interested in certain industries or features.

Email # 3: New feature/product release

📩 Why this email

Show how people can use your new feature to solve their pain points, which they weren't able to do before. Re-engage leads who were interested in certain industries or features.

⛔ Sequence exit

Keep sending them this flow every few months to keep in touch. But, if they have signed up, take them to welcome, freemium or self-serve onboarding based on your brand needs.

Talk to an email expert. Need help? Schedule an email consultation. Don't worry; it's on the house.

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Targeted automated email sequences have helped increase feature adoption
Ike Baldwin
Account Manager at Whop

How to use this template in your email marketing stack?

Use the information in this flow to create one on Mailmodo and start sending the campaigns today.

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