As an ecommerce brand, it can be difficult to constantly create new marketing campaigns for your store as it is resource and time-consuming. So, you must utilize marketing automation in your strategy to ensure you streamline your efforts and get the best results.
Here we have created a few email series that you can use to automate your email marketing based on the stage of their lifecycle.
💼 Expert tip
If you are a small business or a startup, the core email series you need to use are the welcome series for non-buyers, the cart abandonment series, and some basic post-purchase flows like thank-you, a how-to-use guide, feedback, etc.
- Chase Dimond