What is the order confirmation email series?
The order confirmation email flow is primarily to reassure customers that you have received their order and keep them in the loop to help them track their order. And, they provide a sense of confidence and alleviate the customer's inclination to reach out to customer support for clarification regarding their purchase.
🎯The goal of this sequence
Provide customers with assurance
Establish yourself as a trustworthy brand
Build customer loyalty
Recommended emails in this sequence: 3 emails
Optimum flow time: From time of order placement till delivery
Emails in this sequence
- Email # 1: Order confirmation email
- Email # 2: Shipping confirmation email
- Email # 3: Delivery confirmation email
Email # 1: Order confirmation email
📩 Why this email
Send out an order confirmation email immediately after the customer places an order to assure them that their order has been placed successfully. It’s meant to also function as a digital bill/proof of purchase so it should contain order details, price, payment method, shipping information, etc.
✅ Best practice
This email will be your first interaction with some customers so use this opportunity to connect with customers and leave a positive impression on them. You can do this by including a thank you note in your email that matches your brand’s personality.
Email # 2: Shipping confirmation email
📩 Why this email
After the order has been shipped , send out a shipment confirmation email to your customers with tracking details (if applicable). You can also use the email to provide contact information for any shipping-related inquiries.
Email # 3: Delivery confirmation email
📩 Why this email
After the order has been delivered, inform the customer about the delivery and thank them for ordering from you. You can also ask them for their feedback to improve the delivery experience in the future.
✅ Best practice
Create an interactive referral program inside the email to make it easier for your customers to refer you to their friends or family. Read our guide to learn how to create a referral program inside your emails.
⛔ Sequence exit
After this flow, send them to the post-purchsae/review email flow.
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