Order Confirmation Email Sequence

Order Confirmation.png

What is the order confirmation email series?

The order confirmation email flow is primarily to reassure customers that you have received their order and keep them in the loop to help them track their order. And, they provide a sense of confidence and alleviate the customer's inclination to reach out to customer support for clarification regarding their purchase.

🎯The goal of this sequence

  • Provide customers with assurance

  • Establish yourself as a trustworthy brand

  • Build customer loyalty

Recommended emails in this sequence: 3 emails

Optimum flow time: From time of order placement till delivery

Emails in this sequence

Email # 1: Order confirmation email

📩 Why this email

Send out an order confirmation email immediately after the customer places an order to assure them that their order has been placed successfully. It’s meant to also function as a digital bill/proof of purchase so it should contain order details, price, payment method, shipping information, etc.

Best practice

This email will be your first interaction with some customers so use this opportunity to connect with customers and leave a positive impression on them. You can do this by including a thank you note in your email that matches your brand’s personality.

Email # 2: Shipping confirmation email

📩 Why this email

After the order has been shipped , send out a shipment confirmation email to your customers with tracking details (if applicable). You can also use the email to provide contact information for any shipping-related inquiries.

Email # 3: Delivery confirmation email

📩 Why this email

After the order has been delivered, inform the customer about the delivery and thank them for ordering from you. You can also ask them for their feedback to improve the delivery experience in the future.

Best practice

Create an interactive referral program inside the email to make it easier for your customers to refer you to their friends or family. Read our guide to learn how to create a referral program inside your emails.

⛔ Sequence exit

After this flow, send them to the post-purchsae/review email flow.

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Ike Baldwin
Account Manager at Whop

How to use this template in your email marketing stack?

Use the information in this flow to create one on Mailmodo and start sending the campaigns today.

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