What is product refill email flow?
Product refill series can be useful for businesses that sell a product that people can repurchase after a period of usage. So, after a customer has purchased a product, you can send this email series after the usage time to get them to repurchase it.
🎯 The goal of this sequence
Increase customer retention by getting people to make a repeat purchase.
Recommended emails in this sequence: 3 emails
Optimum flow time: 1 week
Emails in this sequence
Email # 1: Buy again
📩 Why this email
Show people a product they previously purchased that might be at the end of its usage time and ask people to repurchase it. For example, if someone has bought a bottle of shampoo, you can send them this email after a month to remind them to refill their shampoo.
✅ Best practice
The key to success with this type of email is the timing. So make sure that you calculate the average usage time for each product and send this email at exactly the right time.
Email # 2: Reminder
📩 Why this email
It has been a while since they have seen you, so it could be that they didn't notice your previous email. So, send them a similar email again to remind them that they still haven't repurchased the product.
✅ Best practice
Send it around 10 am, which is a good time to send emails for the e-commerce industry. This will help increase your chance of being seen by your subscribers.
Email # 3: Offer
📩 Why this email
If they have still not repurchased, there could still be some friction, so try providing an offer to smoothen the deal.
⛔ Sequence exit
If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the order confirmation. If they haven't purchased, send them to upsell/cross-sell flow to show them more products they might like or the feedback flow to understand why they don’t want to repurchase.
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