Product Refill

Product refill.png

What is product refill email flow?

Product refill series can be useful for businesses that sell a product that people can repurchase after a period of usage. So, after a customer has purchased a product, you can send this email series after the usage time to get them to repurchase it.

🎯 The goal of this sequence

Increase customer retention by getting people to make a repeat purchase.

Recommended emails in this sequence: 3 emails

Optimum flow time: 1 week

Emails in this sequence

Email # 1: Buy again

📩 Why this email

Show people a product they previously purchased that might be at the end of its usage time and ask people to repurchase it. For example, if someone has bought a bottle of shampoo, you can send them this email after a month to remind them to refill their shampoo.

Best practice

The key to success with this type of email is the timing. So make sure that you calculate the average usage time for each product and send this email at exactly the right time.

Email # 2: Reminder

📩 Why this email

It has been a while since they have seen you, so it could be that they didn't notice your previous email. So, send them a similar email again to remind them that they still haven't repurchased the product.

Best practice

Send it around 10 am, which is a good time to send emails for the e-commerce industry. This will help increase your chance of being seen by your subscribers.

Email # 3: Offer

📩 Why this email

If they have still not repurchased, there could still be some friction, so try providing an offer to smoothen the deal.

⛔ Sequence exit

If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the order confirmation. If they haven't purchased, send them to upsell/cross-sell flow to show them more products they might like or the feedback flow to understand why they don’t want to repurchase.

Talk to an email expert. Need help? Schedule an email consultation. Don't worry; it's on the house.

Automate emails
without the chaos

Create automation in minutes with Mailmodo's prebuilt journey

Targeted automated email sequences have helped increase feature adoption
Ike Baldwin
Account Manager at Whop

How to use this template in your email marketing stack?

Use the information in this flow to create one on Mailmodo and start sending the campaigns today.

Other popular email flows

Related email templates you like

Need help to set up your lifecycle email flows?

Book a consultation call with us

mailmodo bulletin

All about email automations

Check out our in-depth curated guides on email automation to build better user journeys


A Beginner's Guide to Email Automation to Build Amazing Email Flows

Are you an email marketer who manually sends all your email campaigns (welcome, promotional, onboarding, etc.) to your subscribers?

~6 min read


A Complete Guide to Marketing Automation

Nowadays, business owners prioritize investments in marketing technologies as they attempt to fulfill rising expectations for personalization to improve the...

~8 min read


Automate your emails with Mailmodo's pre-built journeys

Automate time-based drip series, Track the reach of your automated campaigns, Drag and drop workflows with our visual builder

~5 min read