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Upsell/Cross-sell series

Upsell or cross-sell email flow

Itโ€™s expensive to bring in new customers constantly, and itโ€™s easier to get existing customers to buy from you again. So, you can use this upsell/cross-sell series to get existing customers to spend more with your brand and increase your revenue.

๐ŸŽฏ The goal of this sequence

The overarching goal of this sequence is to get customers to buy more from your brand.

  • Get customers to buy a more expensive/premium product.

  • Get them to buy add-ons or other products that'll enhance the product they have already got from you.

Recommended emails in this sequence: 4 emails

Optimum flow time: 2 weeks

Emails in this sequence

Email # 1: Offering email

๐Ÿ“ฉ Why this email

Showcase the products that enhance the product they have already purchased to get them to cross-sell. You can also show them more premium products that are better than the products clients are interested in and upsell to them.

Email # 2: Discounts

๐Ÿ“ฉ Why this email

People usually don't buy the high-end product because it is not within their budget. So, give them exclusive coupons or a one-time discount to get them to upsell/cross-sell.

Email # 3: Social proof

๐Ÿ“ฉ Why this email

If price is not the cause of hesitation, they might be unsure about the product, so send them this email showcasing testimonials, reviews, etc., to provide social proof.

๐Ÿ’ผ Expert tip

Email marketing doesn't just have to be about driving sales. You can use it to educate people about the product and the brand before trying to make the sale.

-Suryanarayan Pal, Mailmodo

Email # 4: Nudge email

๐Ÿ“ฉ Why this email

Send a final nudge email to urge them to make the purchase.

โ›” Sequence exit

Based on user actions, send them to the idle win-back series, or feedback series.

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