What is abandoned checkout email flow?
This is when visitors add items to their cart, start the checkout process, and abandon it without finishing the checkout. To avoid this waste of potential customers, you can send this abandoned checkout series and get them to finish the purchase.
🎯 The goal of this sequence
Remind people that they haven't completed the purchase
Provide offers to get people to finish the purchase
Recommended emails in this sequence: 3-4 emails
Optimum flow time: 4 days
Emails in this sequence
- Email # 1: Abandoned checkout
- Email # 2: Reminder email
- Email # 3: Offer email
- Email # 4: Selling fast
Email # 1: Abandoned checkout
📩 Why this email
Send an email showing what they were going to purchase and remind them that they have not completed the purchase yet.
✅ Best practice
Send this email immediately, within the first hour, to ensure you are still on your customer’s mind.
Email # 2: Reminder email
📩 Why this email
Send another abandoned checkout email within a few more hours or the next day to remind them that they have not completed the purchase.
Email # 3: Offer email
📩 Why this email
If there’s still hesitation, it could be the price, so provide a discount on the overall cart value to entice people to finish the purchase.
💼 Expert tip
Experiment with the frequency of emails you send to optimize it to a point where you are sending enough emails to maximize revenue but not too much that people are opting out or unsubscribing from your email list.
Email # 4: Selling fast
📩 Why this email
Finally, if enticing offers have also failed to convert, you can create a sense of FOMO as a last resort to get them to make the sale. “Selling fast,” ”In x peoples cart,” “One-time deal,” “Limited stock available.”
✅ Best practice
Don't send such emails often, as they might seem redundant and fail to invoke the feeling of FOMO.
⛔ Sequence exit
If the person has made a purchase at any point in the flow, immediately remove them from this flow and send them to the post-purchase flows. If they haven't purchased by the end of the checkout abandonment flow, based on the event/trigger, send them to other retention and engagement flows.
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