Ecommerce Abandoned Checkout Email Flow

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What is abandoned checkout email flow?

This is when visitors add items to their cart, start the checkout process, and abandon it without finishing the checkout. To avoid this waste of potential customers, you can send this abandoned checkout series and get them to finish the purchase.

🎯 The goal of this sequence

  • Remind people that they haven't completed the purchase

  • Provide offers to get people to finish the purchase

Recommended emails in this sequence: 3-4 emails

Optimum flow time: 4 days

Emails in this sequence

Email # 1: Abandoned checkout

📩 Why this email

Send an email showing what they were going to purchase and remind them that they have not completed the purchase yet.

Best practice

Send this email immediately, within the first hour, to ensure you are still on your customer’s mind.

Email # 2: Reminder email

📩 Why this email

Send another abandoned checkout email within a few more hours or the next day to remind them that they have not completed the purchase.

Email # 3: Offer email

📩 Why this email

If there’s still hesitation, it could be the price, so provide a discount on the overall cart value to entice people to finish the purchase.

💼 Expert tip

Experiment with the frequency of emails you send to optimize it to a point where you are sending enough emails to maximize revenue but not too much that people are opting out or unsubscribing from your email list.

-Chase Dimond

Email # 4: Selling fast

📩 Why this email

Finally, if enticing offers have also failed to convert, you can create a sense of FOMO as a last resort to get them to make the sale. “Selling fast,” ”In x peoples cart,” “One-time deal,” “Limited stock available.”

Best practice

Don't send such emails often, as they might seem redundant and fail to invoke the feeling of FOMO.

⛔ Sequence exit

If the person has made a purchase at any point in the flow, immediately remove them from this flow and send them to the post-purchase flows. If they haven't purchased by the end of the checkout abandonment flow, based on the event/trigger, send them to other retention and engagement flows.

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Ike Baldwin
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How to use this template in your email marketing stack?

Use the information in this flow to create one on Mailmodo and start sending the campaigns today.

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