What is a new arrivals email sequence?
The new arrival email series is focused on introducing new arrivals or product launches to your customers or leads and get them to make a purchase.
🎯The goal of this sequence
Inform customers/leads about the new launch
Create buzz around your new products
Keep in touch with customers
Get them to purchase
Recommended emails in this sequence: 4-5 emails
Optimum flow time: 1 week
Emails in this sequence
- Email # 1: Announcement email
- Email # 2: More information
- Email # 3: Early bird Offer
- Email # 4: Nudge
Email # 1: Announcement email
đź“© Why this email
Inform customers and leads about the new arrivals. Highlight the key features or benefits of the new products/services. Include any limited-time or early bird offers if you have enabled it for the launch.
Email # 2: More information
đź“© Why this email
Share a behind-the-scenes look at the development of the new products or share guides/ebooks to showcase the usage of the product in detail. This will help them see the work that went into creating the product and understand it’s quality.
Email # 3: Early bird Offer
đź“© Why this email
Provide a limited-time or early bird offers if you have enabled it for the launch. Emphasize that the offer is only available to the first 100 or so customers.
Email # 4: Nudge
đź“© Why this email
Remind your subscribers of the limited offer. Include a countdown timer or emphasize the urgency to create a sense of FOMO.
â›” Sequence exit
If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the order confirmation flow. If they haven't purchased, send them to other retention and engagement flows like the abandoned cart based on the event/trigger.
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