New Arrivals Email Sequence

What is a new arrivals email sequence?

The new arrival email series is focused on introducing new arrivals or product launches to your customers or leads and get them to make a purchase.

🎯The goal of this sequence

• Inform customers/leads about the new launch

• Create buzz around your new products

• Keep in touch with customers

• Get them to purchase

Recommended emails in this sequence: 4-5 emails

Optimum flow time: 1 week

Emails in this sequence

• Email # 1: Announcement email
• Email # 2: More information
• Email # 3: Early bird Offer
• Email # 4: Nudge

Email # 1: Announcement email

📩 Why this email

Inform customers and leads about the new arrivals. Highlight the key features or benefits of the new products/services. Include any limited-time or early bird offers if you have enabled it for the launch.

Email # 2: More information

📩 Why this email

Share a behind-the-scenes look at the development of the new products or share guides/ebooks to showcase the usage of the product in detail. This will help them see the work that went into creating the product and understand it’s quality.

Email # 3: Early bird Offer

📩 Why this email

Provide a limited-time or early bird offers if you have enabled it for the launch. Emphasize that the offer is only available to the first 100 or so customers.

Email # 4: Nudge

📩 Why this email

Remind your subscribers of the limited offer. Include a countdown timer or emphasize the urgency to create a sense of FOMO.

⛔ Sequence exit

If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the order confirmation flow. If they haven't purchased, send them to other retention and engagement flows like the abandoned cart based on the event/trigger.