Post Purchase Email Sequence


What is the post-purchase email sequence?

The post-purchase email flow is a series of automated emails sent to customers a few days after receiving their order to collect feedback by asking them to review the product on the platform your shop is hosted on. Post purchase email sequence will also help you express gratitude, nurture your customer relationship, and gain loyalty.

🎯The goal of post-purchase email sequence

  • Express gratitude

  • Get reviews

  • Cultivate loyalty

Recommended emails in post purchase email flow: 2-3 emails

Optimum flow time: 1 week

Emails in post pruchase sequence

Email #1: Thank customers for their purchase

Email #2: Incentivize feedback

Email #3: Offer on next purchase

Email #1: Thank customers for their purchase

📩 Why this email

Show appreciation to customers for their purchases and ask them for their feedback.

Best practice

You can add an interactive form inside the email to make it easier for them to submit feedback. Learn more on how to add an interactive form to your email.

Email #2: Incentivize feedback

📩 Why this email

If they haven’t provided their feedback/review in the first email, you can send them a discount to incentivize them to provide their feedback.

Email #3: Offer on next purchase

📩 Why this email
Lastly, give them an exclusive offer on their next purchase to encourage them to buy from you again and cultivate a sense of loyalty as they feel like they are getting a good deal.

⛔ Sequence exit

If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the order confirmation flow. If they haven't purchased, send them to product refill or upsell/cross-sell flows.

Talk to an email expert. Need help? Schedule an email consultation. Don't worry; it's on the house.

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Targeted automated email sequences have helped increase feature adoption
Ike Baldwin
Account Manager at Whop

How to use this template in your email marketing stack?

Use the information in this flow to create one on Mailmodo and start sending the campaigns today.

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