What is the post-purchase/review email sequence?
The post-purchase email flow is a series of automated emails sent to customers a few days after receiving their order to collect feedback by asking them to review the product on the platform your shop is hosted on. This sequence will also help you express gratitude, nurture your customer relationship, and gain loyalty.
🎯The goal of this sequence
Express gratitude
Get reviews
Cultivate loyalty
Recommended emails in this sequence: 2-3 emails
Optimum flow time: 1 week
Emails in this sequence
- Email #1: Thank customers for their purchase
- Email #2: Incentivize feedback
- Email #3: Offer on next purchase
Email #1: Thank customers for their purchase
📩 Why this email
Show appreciation to customers for their purchases and ask them for their feedback.
✅ Best practice
You can add an interactive form inside the email to make it easier for them to submit feedback. Learn more on how to add an interactive form to your email.
Email #2: Incentivize feedback
📩 Why this email
If they haven’t provided their feedback/review in the first email, you can send them a discount to incentivize them to provide their feedback.
Email #3: Offer on next purchase
📩 Why this email
Lastly, give them an exclusive offer on their next purchase to encourage them to buy from you again and cultivate a sense of loyalty as they feel like they are getting a good deal.
⛔ Sequence exit
If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the order confirmation flow. If they haven't purchased, send them to product refill or upsell/cross-sell flows.
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