What is abandoned cart email flow?
Nearly 70% of customers add items to their carts and leave without making a purchase. To avoid this waste of potential customers, you can send this cart abandonment series to people who have left their cart.
🎯 The goal of this sequence
The overarching goal of this series is to get people to make the purchase
Remind people about their abandoned carts
Provide offers to get people to finish the purchase
Recommended emails in this sequence: 3-4 emails
Optimum flow time: 4 days
Emails in this sequence
Email # 1: Abandoned cart
📩 Why this email
Send an email showing what they have left in their cart to remind them that they have not completed the purchase.
✅ Best practice
Send this email immediately, within the first hour or day, to ensure you are still on your customer’s mind. Check out our guide to understand more about abandoned cart emails.
Email # 2: Reminder email
📩 Why this email
Send another abandoned cart email within a few more hours or the next day to remind them that they have still not made the purchase.
✅ Best practice
Send interactive emails such that people can complete the order within the email itself. Check out how this works.
Email # 3: Offer email
📩 Why this email
Provide a discount on the overall cart value to entice people to make the purchase.
💼 Expert tip
Experiment with the frequency of emails you send to optimize it to a point where you are sending enough emails to maximize revenue but not too much that people are opting out or unsubscribing from your email list.
Email # 4: Selling fast
📩 Why this email
Finally, if enticing offers have also failed to convert, you can create a sense of FOMO as a last resort to get them to make the sale. “Selling fast,” ”In x peoples cart,” “One-time deal,” “Limited stock available.”
✅ Best practice
Don't send such emails often as they might seem redundant and fail to invoke the feeling of FOMO.
⛔ Sequence exit
If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the post-purchase flow. If they haven't purchased by the end of the cart abandonment flow, send them to other retention and engagement flows like the abandoned cart based on the event/trigger.
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