What is idle win-back email flow?
The idle win-back series is a sequence of emails sent to inactive customers to get them to visit your shop and buy from you. Inactive can be customers who have bought from you in the past 6 months but have not been active in your shop after that.
🎯 The goal of this sequence
Capture the attention of inactive customers
Get them to re-engage with your brand, and check out your products on the website or app
Get them to make a purchase or repeat purchase
Recommended emails in this sequence: 2-3 emails
Optimum flow time: 1 week
Emails in this sequence
Email # 1: Activity email
📩 Why this email
Remind people that it has been a while since their last purchase and show them all the latest arrivals in your shop. You can use terms like “We haven't seen you in a while,” ”A lot has changed since we last saw you,” and ”We miss you.”
Email # 2: Special offer
📩 Why this email
Give them a special offer to grab their attention, entice them and get them to check out your products.
💼 Expert tip
Use curiosity in the email's subject line as it influences people to open your email. You don't have to be clickbaity; just get them intrigued.
Email # 3: Follow up
📩 Why this email
It has been a while since they have heard from you, so your email could have gone unnoticed or even landed in spam. So, send them another offer email and show some new products to capture their attention. And, check if your emails are landing in spam and fix it.
Email # 4: FOMO
📩 Why this email
If they've opened your previous emails or haven't taken action, your offer wasn't compelling enough. It's time to bring the big guns out. "Limited Offer," "Selling fast," and "Last Chance." Create FOMO to get people to act immediately and check out your shop.
💼 Expert tip
"From my experience, incorporating FOMO tactics into your email sequences can work wonders for many online brands. Promote products which may be running out fast or limited in stock. Or, run a flash sale for a popular product. There are many tactics you can try. It's important to continually test, and rotate, various FOMO tactics to drive more sales and increase AOV."
-Dan Siepen, It's Fun Doing Marketing
⛔ Sequence exit
If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the order confirmation. If they haven't purchased, send them to upsell/cross-sell flow to show them more products they might like or the feedback flow to understand why they don’t want to repurchase.
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