Idle win-back

Idle win-back or Re-engagement.png

What is idle win-back email flow?

The idle win-back series is a sequence of emails sent to inactive customers to get them to visit your shop and buy from you. Inactive can be customers who have bought from you in the past 6 months but have not been active in your shop after that.

🎯 The goal of this sequence

  • Capture the attention of inactive customers

  • Get them to re-engage with your brand, and check out your products on the website or app

  • Get them to make a purchase or repeat purchase

Recommended emails in this sequence: 2-3 emails

Optimum flow time: 1 week

Emails in this sequence

Email # 1: Activity email

📩 Why this email

Remind people that it has been a while since their last purchase and show them all the latest arrivals in your shop. You can use terms like “We haven't seen you in a while,” ”A lot has changed since we last saw you,” and ”We miss you.”

Email # 2: Special offer

📩 Why this email

Give them a special offer to grab their attention, entice them and get them to check out your products.

💼 Expert tip

Use curiosity in the email's subject line as it influences people to open your email. You don't have to be clickbaity; just get them intrigued.

-Chase Dimond

Email # 3: Follow up

📩 Why this email

It has been a while since they have heard from you, so your email could have gone unnoticed or even landed in spam. So, send them another offer email and show some new products to capture their attention. And, check if your emails are landing in spam and fix it.

Email # 4: FOMO

📩 Why this email

If they've opened your previous emails or haven't taken action, your offer wasn't compelling enough. It's time to bring the big guns out. "Limited Offer," "Selling fast," and "Last Chance." Create FOMO to get people to act immediately and check out your shop.

💼 Expert tip

"From my experience, incorporating FOMO tactics into your email sequences can work wonders for many online brands. Promote products which may be running out fast or limited in stock. Or, run a flash sale for a popular product. There are many tactics you can try. It's important to continually test, and rotate, various FOMO tactics to drive more sales and increase AOV."

-Dan Siepen, It's Fun Doing Marketing

⛔ Sequence exit

If the person has made a purchase at any point of the flow, immediately remove them from this flow and send them to the order confirmation. If they haven't purchased, send them to upsell/cross-sell flow to show them more products they might like or the feedback flow to understand why they don’t want to repurchase.

Talk to an email expert. Need help? Schedule an email consultation. Don't worry; it's on the house.

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How to use this template in your email marketing stack?

Use the information in this flow to create one on Mailmodo and start sending the campaigns today.

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